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Smartly.io VS Makerkit.dev

Compare Smartly.io VS Makerkit.dev and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Smartly.io logo Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers

Makerkit.dev logo Makerkit.dev

MakerKit is a SaaS Starter Kit for Next.js, Remix, Firebase and Supabase. Build unlimited SaaS products in record time with the best SaaS Boilerplate.
  • Smartly.io Landing page
    Landing page //
    2023-10-09
  • Makerkit.dev Dashboard
    Dashboard //
    2024-12-07
  • Makerkit.dev Choose Plan
    Choose Plan //
    2024-12-07
  • Makerkit.dev Landing Page
    Landing Page //
    2024-12-07
  • Makerkit.dev Pricing
    Pricing //
    2024-12-07

Makerkit is a production-ready SaaS starter kit built with Next.js App Router and Supabase that helps developers launch faster.

It provides a robust foundation with built-in authentication, team management, billing integration, and Super Admin - all powered by a modular architecture that makes customization and maintenance a breeze.

Whether you're building a B2B or B2C application, Makerkit handles the complex infrastructure so you can focus on building your product's unique features using modern tools like TypeScript, React, and Tailwind CSS.

Smartly.io

Website
smartly.io
Pricing URL
Official Smartly.io Pricing
$ Details
-
Release Date
2013 January
Startup details
Country
Finland
State
Southern Finland
City
Helsinki
Founder(s)
Kristo Ovaska
Employees
250 - 499
Edit details

Makerkit.dev

Website
makerkit.dev
Pricing URL
Official Makerkit.dev Pricing
$ Details
$299 / One-off
Release Date
-
Startup details
Country
Singapore
Founder(s)
Giancarlo Buomprisco
Employees
1 - 9
Edit details

Smartly.io features and specs

  • Automation
    Smartly.io automates repetitive tasks such as ad creation, optimization, and reporting, freeing up time for marketers to focus on strategy and creativity.
  • Integrations
    It integrates with major social media platforms like Facebook, Instagram, and Snapchat, centralizing ad management.
  • Creative Optimization
    The platform offers tools for dynamic creative optimization, allowing users to automatically test and optimize ad creatives for better performance.
  • Scalability
    Smartly.io can handle large-scale campaigns efficiently, making it suitable for both small businesses and large enterprises.
  • Real-Time Reporting
    Provides real-time reporting and analytics, enabling marketers to make informed decisions quickly.
  • User-Friendly Interface
    The platform is designed to be user-friendly, with a clean interface that makes it easier to navigate through different features.

Possible disadvantages of Smartly.io

  • Cost
    Smartly.io is a premium service that may be expensive for small businesses or startups with limited budgets.
  • Complexity
    The platform offers a wide range of features, which can be overwhelming for new users or those not well-versed in digital advertising.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering all the functionalities of the platform.
  • Limited Platform Support
    While it integrates well with major social media platforms, it may not support all advertising channels desired by some businesses.
  • Customer Support
    Some users have reported that the customer support can be slow to respond or not as helpful as expected.

Makerkit.dev features and specs

  • Marketing Pages
    Landing page, pricing, FAQ, and other marketing pages included
  • Blog and Documentation
    Full-featured blog/documentation system with CMS integration
  • Authentication
    Complete auth system with email, OAuth, and MFA support
  • Billing
    Integrated payment system with Stripe and Lemon Squeezy support
  • Super Admin
    Admin dashboard to manage users, subscriptions and content
  • Translations (i18n)
    Multi-language support
  • Organizations/Teams
    Team management with roles and permissions system
  • Plugins
    Non-core functionality included as plugins: Testimonials, Roadmap, AI Chatbot, Waitlist

Analysis of Smartly.io

Overall verdict

  • Smartly.io is generally considered a strong choice for businesses looking to streamline their social media advertising efforts. Its powerful automation tools and robust analytics capabilities make it a valuable asset for both small and large enterprises. However, its suitability may vary depending on specific business needs and budget considerations.

Why this product is good

  • Smartly.io is a well-regarded platform primarily for its capabilities in automated social media advertising and creative production. It integrates with major social media platforms like Facebook, Instagram, Pinterest, and Snapchat, allowing users to create, manage, and optimize ads efficiently. The platform is known for its user-friendly interface, A/B testing tools, real-time analytics, and collaboration features, which help teams save time and improve their ad performance.

Recommended for

  • Businesses with significant social media advertising budgets seeking to optimize ad spend and performance.
  • Marketing teams looking for a platform that offers automation and real-time collaboration features.
  • Organizations that need to manage large-scale campaigns across multiple social media platforms.

Analysis of Makerkit.dev

Overall verdict

  • Makerkit.dev is a solid, well-built SaaS starter kit that helps developers skip weeks of boilerplate setup by providing production-ready authentication, billing, and multi-tenancy features out of the box.

Why this product is good

  • Provides pre-built, production-ready SaaS boilerplate covering authentication, subscriptions, and team/organization management
  • Supports popular modern stacks like Next.js, Remix, Supabase, and Firebase
  • Saves significant development time by eliminating repetitive setup and configuration work
  • Comes with documentation, active maintenance, and community support
  • Includes billing integration with providers like Stripe and Lemon Squeezy
  • Built with TypeScript and modern best practices for maintainable, scalable code

Recommended for

  • Solo developers and indie hackers looking to launch a SaaS product quickly
  • Startups wanting to validate ideas without building infrastructure from scratch
  • Development teams needing a reliable, well-structured foundation for multi-tenant apps
  • Developers already familiar with Next.js, Remix, Supabase, or Firebase
  • Anyone wanting to avoid reinventing authentication and billing systems

Smartly.io videos

+ Add

How to Automate Facebook Advertising at Scale - Smartly.io

More videos:

  • Tutorial - Thomas Roberts, Smartly.io: how to scale facebook advertising
  • Review - Smartly.io Case Study for Hopper: Scale, automate and optimize hundreds of new offers every day

Makerkit.dev videos

No Makerkit.dev videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Smartly.io and Makerkit.dev)

Smartly.io

Makerkit.dev

Sales And Marketing
100 100%
Sales And Marketing
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Advertising
100 100%
Advertising
0% 0
Boilerplate
0 0%
Boilerplate
100% 100

Questions & Answers

As answered by people managing Smartly.io and Makerkit.dev.

How would you describe the primary audience of your product?

Makerkit.dev's answer:

Indie Hackers and Companies who want to launch quickly, without compromising on quality.

Which are the primary technologies used for building your product?

Makerkit.dev's answer:

Makerkit uses Next.js 15 (App Router), Supabase, React.js, Typescript and Stripe.

What makes your product unique?

Makerkit.dev's answer:

Makerkit stands out by offering a truly modular architecture built with Turborepo, where core features like auth, billing, and notifications live in their own packages for better maintainability.

While most starters lock you into specific patterns or providers, Makerkit gives you flexibility with a multi-account system supporting both B2B and B2C scenarios, provider-agnostic billing, and edge-ready deployment options.

Beyond the basics, it includes production-ready features like multi-factor auth, real-time notifications, and team permissions - all built with Supabase, TypeScript, React Query, and modern tooling to make development a genuine pleasure.

Why should a person choose your product over its competitors?

Makerkit.dev's answer:

While other starters give you basic auth and a dashboard, Makerkit provides a genuinely modular foundation with the real features SaaS products need - like multi-factor auth, team permissions, real-time notifications, and provider-agnostic billing, all organized in clean, maintainable packages using Turborepo.

You get a first-class developer experience with TypeScript, React Query, and modern tooling, plus the flexibility to support both B2B and B2C scenarios, different payment providers, and edge deployment options.

Best of all, Makerkit is actively maintained with regular updates and responsive support, so you're building on a foundation that grows with your needs rather than painting yourself into a corner.

User comments

Share your experience with using Smartly.io and Makerkit.dev. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Makerkit.dev should be more popular than Smartly.io. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartly.io mentions (1)

  • [hiring] Mandarin speaking Full-time digital marketing specialist
    - Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: about 4 years ago

Makerkit.dev mentions (2)

What are some alternatives?

When comparing Smartly.io and Makerkit.dev, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

ShipFa.st - The NextJS boilerplate with all the stuff you need to get your product in front of customers. From idea to production in 5 minutes.

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

supastarter - The boilerplate for your next web app built on top of Supabase and Next.js.

Fomo - Fomo turns your site into the online equivalent of a busy store

Nexty.dev - Launch your SaaS in days, not weeks. Nexty.dev is a production-ready Next.js and Supabase starter template for building modern SaaS applications. Launch your content, AI, or subscription service faster.

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