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Smartlook VS Minimal Google Analytics Snippet

Compare Smartlook VS Minimal Google Analytics Snippet and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Minimal Google Analytics Snippet logo Minimal Google Analytics Snippet

A simple snippet for tracking page views on your website.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Minimal Google Analytics Snippet Landing page
    Landing page //
    2019-10-08

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Minimal Google Analytics Snippet features and specs

  • Performance
    The Minimal Google Analytics Snippet is lightweight and loads faster than the standard Google Analytics script, which can improve website performance and reduce page load times.
  • Privacy
    Using a minimal snippet may collect less data, thereby enhancing user privacy compared to the full Google Analytics implementation.
  • Simplicity
    The snippet is easy to integrate and manage, making it suitable for those who want basic tracking without complex configuration.
  • Reduced Resource Usage
    Consumes fewer resources on both client and server sides, which can be beneficial for low-resource environments.

Possible disadvantages of Minimal Google Analytics Snippet

  • Limited Features
    Offers only basic tracking capabilities and lacks some advanced features of the full Google Analytics suite, such as event tracking and e-commerce capabilities.
  • Accuracy Limitations
    May not provide as accurate or comprehensive data as the full version of Google Analytics, potentially leading to incomplete insights.
  • Maintenance and Support
    The minimal snippet is a third-party solution and may not receive the same level of support or updates as the official Google Analytics product.
  • Potential Compatibility Issues
    Might face compatibility issues with future updates to Google Analytics or changes in web standards.

Smartlook videos

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Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

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Category Popularity

0-100% (relative to Smartlook and Minimal Google Analytics Snippet)

Smartlook

Minimal Google Analytics Snippet

Web Analytics
94 94%
Web Analytics
6% 6
Analytics
89 89%
Analytics
11% 11
Heatmaps
100 100%
Heatmaps
0% 0
Privacy
0 0%
Privacy
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Minimal Google Analytics Snippet

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Minimal Google Analytics Snippet Reviews

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Social recommendations and mentions

Based on our record, Minimal Google Analytics Snippet should be more popular than Smartlook. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Minimal Google Analytics Snippet mentions (5)

What are some alternatives?

When comparing Smartlook and Minimal Google Analytics Snippet, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Cube.js - An open source framework to add customer-facing analytics to any application.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Microsoft Clarity - Website analytics powered by machine learning 📊

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