Software Alternatives, Accelerators & Startups

Smartlook VS Google Structured Data Testing Tool

Compare Smartlook VS Google Structured Data Testing Tool and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Google Structured Data Testing Tool logo Google Structured Data Testing Tool

Google Structured Data Testing Tool
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Google Structured Data Testing Tool Landing page
    Landing page //
    2023-06-30

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Google Structured Data Testing Tool features and specs

  • User-Friendly Interface
    The Google Structured Data Testing Tool has an intuitive and easy-to-use interface that allows users to quickly input their URL or code snippets to test.
  • Instant Feedback
    The tool provides real-time feedback and results, making it easy for users to understand what structured data elements are correctly implemented and which are not.
  • Comprehensive Error Reporting
    It offers detailed error reporting, highlighting specific areas of structured data that need improvement or fixing.
  • Rich Results Preview
    The tool allows users to see how their structured data might appear in Google's search results, facilitating better optimization for rich snippets.
  • Supports Various Data Types
    Supports multiple structured data markups such as JSON-LD, Microdata, and RDFa, providing flexibility for developers working with different formats.

Possible disadvantages of Google Structured Data Testing Tool

  • No Live Testing
    The tool does not test live pages directly from search results, which may cause discrepancies between test results and actual Google Search outcomes.
  • Deprecation
    As of 2021, the tool has been deprecated in favor of the Google Rich Results Test, which means fewer updates and support from Google.
  • Limited Future Support
    Due to its deprecation, users seeking ongoing support and feature updates may need to switch to alternative tools.
  • No Offline Usage
    Requires an internet connection to function, as it is a web-based tool that does not offer offline capabilities.
  • Focus Shift to Rich Results
    The emphasis on Google's Rich Results Test means that this tool may not offer the most current insights or support for new structured data types.

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Google Structured Data Testing Tool videos

How to Use Google Structured Data Testing Tool

More videos:

  • Tutorial - How to Use Google Structured Data Testing Tool

Category Popularity

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Web Analytics
100 100%
0% 0
SEO
0 0%
100% 100
Analytics
100 100%
0% 0
SEO Tools
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100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Google Structured Data Testing Tool

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Google Structured Data Testing Tool Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
Google Snippet testing tool is another search engine optimization tool that supports the following types: application, events, authors, recipes, reviews, products, music, and more.

Social recommendations and mentions

Based on our record, Google Structured Data Testing Tool should be more popular than Smartlook. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Google Structured Data Testing Tool mentions (4)

  • How to add Structured Data Markup to your Website
    Generate the Markup: Once you have the type of data you need, generate the JSON-LD code using tools like Google’s Structured Data Testing Tool or Schema.org. - Source: dev.to / 6 months ago
  • Adding Star Ratings to Google Search Results
    Before you implement this on your live site, it's a good idea to test your markup using Google's Structured Data Testing Tool or Rich Results Test. Enter the URL or the code snippet to see if there are any errors or warnings. - Source: dev.to / about 1 year ago
  • Google Structured Data Tool don't read my React Site content
    I use this tool to test my structured data:https://search.google.com/structured-data/testing-tool. Source: about 3 years ago
  • Adding Schema.org Markup to your SvelteKit Site
    For the next steps we need to run tests using a publicly accessible URL. This means you will need to publish the site to your testing server. There are two Google tools for testing Structured Data. The first is marked for retirement, but it still works and I find it more helpful for debugging. You go to search.google.com/structured-data/testing-tool and paste in you test site's URL. It will give warnings or... - Source: dev.to / almost 4 years ago

What are some alternatives?

When comparing Smartlook and Google Structured Data Testing Tool, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

One Hour Indexing - One Hour Indexing is a powerful, automated service that indexes and pings your backlinks. It's 100% Google safe and gives guaranteed ranking results

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google SERP Snippet Optimization - SEOmofo tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Schema.org - Schema.org provides schemas for structured data on the Internet, on web pages, in email messages, and beyond.