Software Alternatives, Accelerators & Startups

Schema.org VS Google Structured Data Testing Tool

Compare Schema.org VS Google Structured Data Testing Tool and see what are their differences

Schema.org logo Schema.org

Schema.org provides schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Google Structured Data Testing Tool logo Google Structured Data Testing Tool

Google Structured Data Testing Tool
  • Schema.org Landing page
    Landing page //
    2023-07-12
  • Google Structured Data Testing Tool Landing page
    Landing page //
    2023-06-30

Schema.org features and specs

  • Improved SEO
    Using Schema.org markup can enhance search engine optimization by providing structured data, helping search engines understand content better and potentially leading to higher search rankings.
  • Rich Snippets
    Schema.org enables the creation of rich snippets, which can make search results more visually appealing and informative, potentially increasing click-through rates.
  • Enhanced SERP Appearance
    Web pages using Schema.org markup can have enhanced appearances on search engine results pages, such as breadcrumbs, reviews, or events, making them stand out to users.
  • Better Content Understanding
    Schema.org helps search engines comprehend the context of your content, which can improve indexing accuracy and relevance in search results.
  • Support for Voice Search
    Structured data can improve content accessibility for voice assistants and mobile devices, increasing the chances of being included in voice search results.

Possible disadvantages of Schema.org

  • Complexity
    Implementing Schema.org markup can be complex and time-consuming, especially for websites with extensive content.
  • Limited Impact on Rankings
    While structured data can improve the display of search results, it does not guarantee significant ranking improvements, as search engines use many factors for ranking.
  • Maintenance
    Continuous updates and maintenance of Schema.org markup might be required to ensure data accuracy and compliance with evolving standards.
  • Overhead
    Adding Schema.org markup can increase page size slightly, which might impact load times if not managed properly.
  • Inconsistent Search Engine Support
    Not all search engines support all types of Schema.org markup, which might limit the benefits depending on your audience.

Google Structured Data Testing Tool features and specs

  • User-Friendly Interface
    The Google Structured Data Testing Tool has an intuitive and easy-to-use interface that allows users to quickly input their URL or code snippets to test.
  • Instant Feedback
    The tool provides real-time feedback and results, making it easy for users to understand what structured data elements are correctly implemented and which are not.
  • Comprehensive Error Reporting
    It offers detailed error reporting, highlighting specific areas of structured data that need improvement or fixing.
  • Rich Results Preview
    The tool allows users to see how their structured data might appear in Google's search results, facilitating better optimization for rich snippets.
  • Supports Various Data Types
    Supports multiple structured data markups such as JSON-LD, Microdata, and RDFa, providing flexibility for developers working with different formats.

Possible disadvantages of Google Structured Data Testing Tool

  • No Live Testing
    The tool does not test live pages directly from search results, which may cause discrepancies between test results and actual Google Search outcomes.
  • Deprecation
    As of 2021, the tool has been deprecated in favor of the Google Rich Results Test, which means fewer updates and support from Google.
  • Limited Future Support
    Due to its deprecation, users seeking ongoing support and feature updates may need to switch to alternative tools.
  • No Offline Usage
    Requires an internet connection to function, as it is a web-based tool that does not offer offline capabilities.
  • Focus Shift to Rich Results
    The emphasis on Google's Rich Results Test means that this tool may not offer the most current insights or support for new structured data types.

Schema.org videos

Review Schema - Get Review Stars in Google With Schema.org Markup

More videos:

  • Tutorial - How to Use Schema.org to Create and Add Structured Data to Your Website

Google Structured Data Testing Tool videos

How to Use Google Structured Data Testing Tool

More videos:

  • Tutorial - How to Use Google Structured Data Testing Tool

Category Popularity

0-100% (relative to Schema.org and Google Structured Data Testing Tool)
SEO
74 74%
26% 26
SEO Tools
68 68%
32% 32
Developer Tools
100 100%
0% 0
Backlinks
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Schema.org and Google Structured Data Testing Tool

Schema.org Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
The good thing here is that the best SEO tools 2020 like Schema creator to quickly help them build and stay up to date with schema.org requirements.

Google Structured Data Testing Tool Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
Google Snippet testing tool is another search engine optimization tool that supports the following types: application, events, authors, recipes, reviews, products, music, and more.

Social recommendations and mentions

Based on our record, Schema.org seems to be a lot more popular than Google Structured Data Testing Tool. While we know about 169 links to Schema.org, we've tracked only 4 mentions of Google Structured Data Testing Tool. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Schema.org mentions (169)

  • Accessible open textbooks in math-heavy disciplines
    Https://schema.org/docs/full.html What Linked Data should [math textbook] publishing software include when generating HTML for the web? https://schema.org/CreativeWork > Book, Audiobook, Article > ScholarlyArticle, Guide, HowTo, Blog, MathSolver The schema.org Thing > CreativeWork LearningResource RDFS class has the :assesses, :competencyRequired, :educationalLevel, :educationalAlignment, and :teaches RDFS... - Source: Hacker News / about 1 month ago
  • 🚀 Shopify SEO Secrets: Rank #1 on Google with These Game-Changing Tips!
    Type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Product", "name": "Women's Casual Sneakers", "image": "https://yourstore.com/images/sneakers.jpg", "description": "Lightweight & breathable sneakers for women.", "brand": { "@type": "Brand", "name": "YourBrand" }, "offers": { "@type": "Offer", "price": "49.99", "priceCurrency": "USD", ... - Source: dev.to / about 1 month ago
  • Blazingly fast E-Commerce in Nuxt
    UseHead({ script: [ { type: 'application/ld+json', innerHTML: JSON.stringify({ '@context': 'https://schema.org', '@type': 'Product', 'name': product.value.title, 'description': product.value.description, 'image': product.value.featuredImage?.url, 'offers': { '@type': 'AggregateOffer', 'availability':... - Source: dev.to / about 1 month ago
  • Optimizing Code for Better Rankings in 2025
    { "@context": "https://schema.org", "@type": "Article", "headline": "SEO for Developers: Optimizing Code for Better Rankings in 2025", "author": "Andrew Morgan", "datePublished": "2025-03-13" }. - Source: dev.to / about 2 months ago
  • Migrate from Thinkific to WordPress. #4 Reviews import
    // course-*-reviews.json { "@context": "http://schema.org", "@type": "Product", "name": "", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.6", "reviewCount": 5 }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "" }, "description": "", "name": "", "date": "November 26, 2021", "reviewRating": { "@type": "Rating",... - Source: dev.to / about 2 months ago
View more

Google Structured Data Testing Tool mentions (4)

  • How to add Structured Data Markup to your Website
    Generate the Markup: Once you have the type of data you need, generate the JSON-LD code using tools like Google’s Structured Data Testing Tool or Schema.org. - Source: dev.to / 6 months ago
  • Adding Star Ratings to Google Search Results
    Before you implement this on your live site, it's a good idea to test your markup using Google's Structured Data Testing Tool or Rich Results Test. Enter the URL or the code snippet to see if there are any errors or warnings. - Source: dev.to / about 1 year ago
  • Google Structured Data Tool don't read my React Site content
    I use this tool to test my structured data:https://search.google.com/structured-data/testing-tool. Source: almost 3 years ago
  • Adding Schema.org Markup to your SvelteKit Site
    For the next steps we need to run tests using a publicly accessible URL. This means you will need to publish the site to your testing server. There are two Google tools for testing Structured Data. The first is marked for retirement, but it still works and I find it more helpful for debugging. You go to search.google.com/structured-data/testing-tool and paste in you test site's URL. It will give warnings or... - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing Schema.org and Google Structured Data Testing Tool, you can also consider the following products

Ping-O-Matic - Service to update different search engines that your blog has updated.

Google SERP Snippet Optimization - SEOmofo tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.

TotalPing! - Promote your blog with TotalPing!

One Hour Indexing - One Hour Indexing is a powerful, automated service that indexes and pings your backlinks. It's 100% Google safe and gives guaranteed ranking results

Index Buddy by GSoftwareLab - All of your backlinks will be quickly indexed! Index Buddy makes backlink and domain indexing simple and quick.

Sequel Pro - MySQL database management for Mac OS X