Software Alternatives, Accelerators & Startups

Smaply VS Pardot

Compare Smaply VS Pardot and see what are their differences

Smaply logo Smaply

Online tool for customer journey maps, personas and stakeholder maps. Try for free. Best hub for customer experience insights. Great customer support.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Smaply Landing page
    Landing page //
    2022-03-09

Smaply is a cloud-based customer experience platform that allows businesses to create personas, journey maps and stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel and PNG.

Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an administrative dashboard, which helps users view ongoing projects and retrieve the details of specific stakeholders via search functionality.

Pricing is available on monthly and annual subscriptions. Support is extended via phone, email and other online measures.

  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Smaply

Website
smaply.com
$ Details
freemium €19.0 / Monthly (Basic plan, billed monthly per user)
Platforms
Www.smaply.com

Smaply videos

Why to use a digital tool for customer journey maps

More videos:

  • Review - Create a Customer Journey Map using Smaply
  • Tutorial - How to create a customer journey map with Smaply (Part 2)

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Smaply and Pardot)
Customer Journey
100 100%
0% 0
Email Marketing
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Marketing Automation
0 0%
100% 100

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smaply and Pardot

Smaply Reviews

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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

What are some alternatives?

When comparing Smaply and Pardot, you can also consider the following products

Uxpressia - Create customer journey maps, personas & impact maps online

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Custellence - Custellence is the most easy to use Customer Journey Mapping Tool built for customer journey managers and CX workers. The tool saves time and gives you confidence by having an intuitive interface and the right amount of journey mapping smartness

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Sitecore - Sitecore A/S has produced the Sitecore content management system since 1999.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.