What are some alternatives?
When comparing Pardot and ActiveCampaign, you can also consider the following products
HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
MailChimp - MailChimp is the best way to design, send, and share email newsletters.
Marketing Optimizer - Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.
Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.
Autopilot - Prospect Ace's sales prospecting helps you build lead lists from social proﬁles and ﬁnd veriﬁed email addresses.