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Pardot VS ActiveCampaign

Compare Pardot VS ActiveCampaign and see what are their differences


Salesforce B2B marketing automation

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
Pardot Landing Page
Pardot Landing Page

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

ActiveCampaign Landing Page
ActiveCampaign Landing Page

  www.activecampaign.comSoftware by ActiveCampaign

Pardot details

Categories
Email Marketing Marketing Automation CRM
Website pardot.com  
Pricing URL Official Pardot Pricing  
Details $-
Platforms
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Release Date-

ActiveCampaign details

Categories
Email Marketing Email Marketing Platforms Marketing Automation
Website activecampaign.com  
Pricing URL Official ActiveCampaign Pricing  
Details $-
Platforms
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Release Date-

Pardot Pricing
Pardot Pricing Screenshot

ActiveCampaign Pricing
ActiveCampaign Pricing Screenshot

Pardot videos

Pardot Review - CRM software review

More videos:

  • - Basics of Pardot
  • - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

ActiveCampaign videos

ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?

More videos:

  • - ActiveCampaign Review & Demo
  • - ActiveCampaign Review: My Honest Opinion [2020 Version]

Category Popularity beta

0-100% (relative to Pardot and ActiveCampaign)
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38%
62%
62
38
38%
62%
62
49
49%
51%
51

Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and ActiveCampaign

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Pardot, part of the SalesForce empire, is a powerful cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

ActiveCampaign Reviews

10 Best Email Marketing Software & Email Automation Tools of 2020
ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment, which outlines a set of standards around education, support and trust that you can expect from ActiveCampaign.
7 Best HubSpot Alternatives 2020 – (Tried & Reviewed)
Free ActiveCampaign trial ActiveCampaign offers a free trial for 14 days to test out the software. You can start the free trial here. Free ActiveCampaign trial here >
The Best Mailchimp Alternatives 2020
If you pitch Mailchimp vs ActiveCampaign on pricing, that is apples versus oranges. But the ActiveCampaign Lite plan comes closest to MailChimp features and if you use our discount is actually cheaper than MailChimp! ActiveCampaign Lite costs $39 month for 2.500 contacts on the yearly plan, Mailchimp costs $49.99.
8 HubSpot Alternatives for Marketing Automation
Ideal For: Small businesses and startups looking to start with marketing automation, but any business (medium and large enterprises) can use ActiveCampaign. It is packed with features, considering how affordable it is. SaaS businesses can leverage ActiveCampaign for user onboarding and customer success, while ecommerce businesses can personalize their email marketing based...
The 36 Best Marketing Automation Tools to Use in 2020
As far as the HubSpot marketing automation goes, if you’re an early-stage startup that needs to create lifecycle customer experiences, you’re bet better off with one of the cheaper tools on this list like Encharge.io, ActiveCampaign or Autopilot. Paying north of $800 for a flow builder and $3,200 to be able to send event-based emails (when someone does or doesn’t do...
Source: encharge.io

What are some alternatives?

When comparing Pardot and ActiveCampaign, you can also consider the following products

HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Marketing Optimizer - Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Autopilot - Prospect Ace's sales prospecting helps you build lead lists from social profiles and find verified email addresses.

User comments

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