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Pardot VS Custellence

Compare Pardot VS Custellence and see what are their differences

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Pardot logo Pardot

Salesforce B2B marketing automation

Custellence logo Custellence

Custellence is the most easy to use Customer Journey Mapping Tool built for customer journey managers and CX workers. The tool saves time and gives you confidence by having an intuitive interface and the right amount of journey mapping smartness
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Custellence Landing page
    Landing page //
    2022-03-19

Custellence is used by CX professionals across the globe and by teams at companies such as Microsoft, Veeva, Volvo, Polestar, Eon, Dandy and Takeda.

Pardot

Website
pardot.com
Pricing URL
Official Pardot Pricing
$ Details
-
Platforms
-
Edit details

Custellence

Website
custellence.com
Pricing URL
Official Custellence Pricing
$ Details
freemium $30.0 / Monthly (Professional Plan, per seat pricing)
Platforms
Browser Google Chrome
Edit details

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Custellence videos

+ Add

Custellence Review - The Basics - Part 1

More videos:

  • Review - Custellence Review - Advanced Features - Part 2
  • Review - Custellence Customer experience excellence in the making!

Category Popularity

0-100% (relative to Pardot and Custellence)

Pardot

Custellence

Email Marketing
100 100%
Email Marketing
0% 0
Marketing Platform
0 0%
Marketing Platform
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Customer Journey
0 0%
Customer Journey
100% 100

User comments

Share your experience with using Pardot and Custellence. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Custellence

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Custellence Reviews

We have no reviews of Custellence yet.
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What are some alternatives?

When comparing Pardot and Custellence, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Smaply - Online tool for customer journey maps, personas and stakeholder maps. Try for free. Best hub for customer experience insights. Great customer support.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Uxpressia - Create customer journey maps, personas & impact maps online

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Touchpoint Dashboard - Touchpoint Dashboard is a platform that allows users to visualize and understand the customer experience in a better way.

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