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Smaato VS ShellNewHandler

Compare Smaato VS ShellNewHandler and see what are their differences

Smaato

Smaato is a mobile-first platform and free ad server for publishers & app developers.

Rating
0 reviews
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Alternatives Is it good?
ShellNewHandler

SourceForge.net: ShellNewHandler details page

Rating
0 reviews
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Alternatives Is it good?
Status.io
Status.io is a hosted status page platform for incident communication and uptime monitoring. Keep your customers informed with real-time status updates, maintenance alerts, and transparent system notifications. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, ShellNewHandler seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
0 vs 2
Ad Networks popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Smaato
ShellNewHandler
Website smaato.com sourceforge.net
Listed in
Ad Networks App Monetization Mobile Advertising Mobile Ad Network +1
Cloud Storage Monitoring Tools File Sharing Website Monitoring +1

Features and specs

What each product offers, as listed by its team.

Smaato 6 features
ShellNewHandler 0 features
  • Global Reach
    Smaato offers access to a worldwide audience through its extensive network of demand-side partners, enabling publishers to monetize their inventory on a global scale.
  • Cross-Platform Support
    Supports multiple platforms including mobile apps, mobile websites, and desktop, which allows for a more versatile monetization strategy.
  • Real-Time Bidding
    Utilizes real-time bidding (RTB) to maximize revenue for publishers by allowing multiple advertisers to compete for ad impressions.
  • Comprehensive Analytics
    Provides detailed analytics and reporting tools to help publishers optimize their ad performance and revenue.
  • User-Friendly Interface
    Smaato's dashboard is easy to navigate, making it simpler for users to manage their ad inventory and campaigns.
  • Ad Quality Control
    Offers robust ad quality control mechanisms to ensure that only high-quality ads are served, thereby protecting the user experience.

Possible disadvantages

  • Revenue Share
    The platform takes a percentage of the revenue generated, which can reduce overall earnings for publishers.
  • SDK Integration Complexity
    Integrating Smaato's SDK can be complex and time-consuming, potentially requiring technical expertise.
  • Market Competition
    Facing strong competition from other leading ad tech platforms like Google AdMob and Facebook Audience Network, which may have more extensive features or better fill rates.
  • Support Response Time
    Some users have reported slow response times from customer support, which can delay issue resolution and impact campaign performance.
  • Strict Approval Process
    Smaato has a rigorous approval process for new publishers, which might be a barrier for smaller or new publishers looking to join the platform.

No features have been listed yet.

Analysis

An editorial look at what each product does well and who it suits.

Smaato
ShellNewHandler

Overall verdict

  • Smaato is generally regarded as a good option for those seeking to enhance their mobile ad revenues through programmatic advertising. Its comprehensive set of tools and broad demand network contribute to its strong reputation in the ad tech industry.

Why this product is good

  • Smaato is considered a robust platform for mobile ad monetization and programmatic advertising. It provides a real-time bidding environment and dynamic demand allocation, which helps maximize ad revenue for publishers. Additionally, it offers sophisticated targeting capabilities and extensive reach, making it a suitable choice for mobile app developers looking to optimize ad performance.

Recommended for

  • Mobile app developers looking to maximize ad revenue
  • Publishers who need sophisticated targeting options
  • Businesses interested in programmatic advertising and real-time bidding
  • Marketers looking for a broad reach across multiple mobile audiences

Overall verdict

  • ShellNewHandler is a niche, lightweight utility hosted on SourceForge designed to give users more control over the Windows 'New' context menu (the ShellNew menu). It can be considered good for its specific narrow use case, but it is an older, minimally maintained tool that may not suit all users, especially those on modern Windows versions.

Why this product is good

  • Provides direct control over customizing the Windows right-click 'New' menu, allowing users to add or remove file type entries
  • Lightweight and free, without bundled bloatware typical of some other free utilities
  • Simple and focused in scope, making it easy to understand for its specific purpose
  • Open distribution via SourceForge allows transparency and no-cost access

Recommended for

  • Power users who want to declutter or customize the Windows New context menu
  • IT administrators managing standardized desktop environments across multiple machines
  • Users comfortable with older utility-style tools and Windows registry-related tweaks
  • Not recommended for casual users seeking modern, actively supported software with regular updates

Videos

Walkthroughs and reviews on video.

Smaato 1 video + Add
ShellNewHandler 0 videos + Add

App Monetization: How to Monetize Your App With Smaato

No ShellNewHandler videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Smaato
ShellNewHandler
100% 100%
Ad Networks
0% 0%
0% 0%
Website Monitoring
100% 100%
100% 100%
Mobile Advertising
0% 0%
0% 0%
File Sharing
100% 100%

User comments

Share your experience with using Smaato and ShellNewHandler. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Smaato 0 mentions
ShellNewHandler 2 mentions

Tracking Smaato since Mar 2021.

  • I recently got libreoffice, but now the new option in right click looks like a mess. Can someone help me get rid of them please?
    Use Shell New Handler. Run the portable app and simply untick the items you don't want to appear in your new context menu. Source: about 4 years ago
  • This menu should be easy to add/remove programs to... Who is really creating Access Databases from this menu often enough to keep it here? (Not me!) Is there an easy way to edit this?
    I've always used ShellNewHandler for this. It's a really simple portable utility that allows you to remove most of the items from that menu. Tested it out on Windows 11 and it's still compatible. Source: over 5 years ago

Alternatives to Smaato and ShellNewHandler

When comparing Smaato and ShellNewHandler, you can also consider the following products.

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