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SimplePractice VS Seranova

Compare SimplePractice VS Seranova and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

SimplePractice logo SimplePractice

With SimplePractice, manage your notes, scheduling, and billing all in one place. Conduct secure video appointments with Telehealth by SimplePractice.

Seranova logo Seranova

Seranova AI helps home service businesses automate review outreach, stay on top of customer conversations, and grow reputation without extra headcount.
Visit Website
  • SimplePractice Landing page
    Landing page //
    2023-09-13
  • Seranova All your reviews in one place
    All your reviews in one place //
    2025-11-20
  • Seranova Your entire client list, unified and organized, ready to be asked for reviews.
    Your entire client list, unified and organized, ready to be asked for reviews. //
    2025-11-20
  • Seranova Real-time insights that grow your business
    Real-time insights that grow your business //
    2025-11-20

Seranova is an automated reputation management platform designed for local service businesses that depend on Google Reviews to acquire customers. It replaces manual follow-ups, inconsistent review requests, and reactive problem handling with a predictable, automated workflow.

The platform sends post-job feedback requests via SMS, analyzes customer responses using sentiment analysis, and routes the interaction based on the message's tone. Positive replies receive a Google Review link, neutral replies receive a simple clarifying question, and negative replies are escalated privately to the owner or manager before all of them are asked for a public review, giving the owners one more chance to correct whatever went wrong. This prevents minor issues from turning into public one-star reviews.

Seranova includes smart routing rules, draft responses for public reviews, and precise analytics that show patterns in feedback across technicians, locations, or service types. It is built specifically for industries like HVAC, plumbing, electrical, roofing, restaurants, salons, and clinics, where a high Google rating directly impacts bookings, revenue, and local search visibility.

The goal of Seranova is to help owners stay ahead of customer sentiment, improve service quality over time, and maintain a steady stream of authentic five-star reviews without manually chasing customers or micromanaging technicians.

SimplePractice

Website
simplepractice.com
Pricing URL
Official SimplePractice Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Seranova

Website
seranova.ai
Pricing URL
Official Seranova Pricing
$ Details
paid Free Trial $49.99 / Monthly (Up to 100 SMS review requests/month, One follow up)
Platforms
Web Browser Google Chrome Edge Mobile iPhone Android
Release Date
2025 November
Startup details
Country
United States
State
Texas
City
Cypress
Founder(s)
Tasneem Kitabi, Ali Kitabi
Employees
10 - 19
Edit details

SimplePractice features and specs

  • Comprehensive Feature Set
    SimplePractice offers a wide range of features including appointment scheduling, billing, client portal, telehealth, and documentation, making it a one-stop solution for practice management.
  • User-Friendly Interface
    The platform is designed with an intuitive and easy-to-navigate interface, which can reduce the learning curve for new users and improve overall efficiency.
  • Telehealth Integration
    SimplePractice includes built-in telehealth capabilities, allowing practitioners to conduct secure video sessions with clients directly through the platform.
  • Client Portal
    The client portal feature provides clients with a secure and convenient way to schedule appointments, complete paperwork, and communicate with their provider.
  • Electronic Claims
    SimplePractice simplifies insurance billing with electronic claim submissions, tracking, and management, often resulting in faster reimbursements.
  • Customizable Documentation
    The platform allows for customizable progress notes, treatment plans, and intake forms, ensuring that documentation meets the specific needs of various practices.
  • Security and Compliance
    SimplePractice adheres to industry standards for data security, including HIPAA compliance, ensuring that patient information is protected.
  • Mobile App
    The mobile app enables practitioners to manage their practice on-the-go, providing flexibility and convenience.
  • Customer Support
    The platform offers robust customer support options, including live chat, email, and extensive help resources to assist users with any issues.

Possible disadvantages of SimplePractice

  • Cost
    SimplePractice can be relatively expensive, especially for solo practitioners or small practices operating on a tight budget.
  • Complex Features
    While the platform offers many features, some users might find the extensive range of options overwhelming or difficult to fully utilize without additional training.
  • Limited Integrations
    SimplePractice has fewer third-party integrations compared to some competitors, which might limit its flexibility for users who rely on other specific tools.
  • Performance Issues
    Some users have reported occasional performance issues and bugs, particularly with the mobile app or during peak usage times.
  • Telehealth Limitations
    While the telehealth feature is robust, it may not offer all the advanced functionalities that are available in dedicated telehealth platforms.
  • Learning Curve
    Although the interface is user-friendly, the depth of features may still pose a learning curve for new users, requiring time to become proficient.
  • Feature Updates
    Some users have noted that feature updates and improvements can be slow, which might be a drawback for those needing up-to-date functionalities.

Seranova features and specs

  • Automated post-job review requests
    Sends review or feedback requests automatically after each completed job so technicians do not need to remember.
  • AI-powered sentiment analysis
    Reads customer replies and classifies them as positive, neutral, or negative using language models.
  • Positive, neutral, and negative routing rules
    Neutral and negative feedback is routed privately to the owner or manager first so the team can address the issue before the customer is asked for a public Google Review. All customers eventually receive a review request, but Seranova provides an extra step to resolve concerns when needed.
  • Automated Google Review link distribution
    Delivers the correct Google Review link to all customers, increasing the chances of quality reviews.
  • Private escalation for negative replies
    Sends negative or concerning feedback directly to the owner or manager so problems are handled privately and quickly before a Google Review request is sent to them..
  • Draft responses for public reviews
    Generates review response suggestions to help owners reply consistently and professionally to Google Reviews.
  • SMS and email support
    Allows communication through both SMS and email, improving contact rates across different customer preferences.
  • Feedback trend dashboards
    Provides charts and summaries that show patterns in customer satisfaction over time.

Analysis of SimplePractice

Overall verdict

  • Overall, SimplePractice is highly regarded by its users, receiving generally positive reviews for its ease of use, robust feature set, and reliable customer support. It's a well-rounded solution for solo practitioners and small to medium-sized practices.

Why this product is good

  • SimplePractice is considered a good practice management tool because it offers a comprehensive suite of features tailored to health and wellness professionals. It includes tools for scheduling, billing, client communication, and documentation, making it a one-stop solution for managing a professional practice. The platform is user-friendly and secure, with features that ensure compliance with industry regulations like HIPAA.

Recommended for

    SimplePractice is recommended for health and wellness professionals such as therapists, psychologists, counselors, social workers, and other mental health clinicians. It's also suitable for small group practices looking for an efficient way to manage administrative tasks and maintain organization.

Analysis of Seranova

Overall verdict

  • I don't have reliable, verified information about Seranova (seranova.ai) to give you an accurate assessment of its quality, features, or reputation. Any specific claims I make could be inaccurate or fabricated, so I recommend evaluating it yourself through independent research before making a decision.

Why this product is good

  • Verify the company's legitimacy by checking for a physical address, clear contact information, and company registration details
  • Look for independent reviews on trusted third-party platforms rather than relying only on testimonials shown on their own website
  • Review their privacy policy and terms of service carefully, especially since AI services often handle sensitive data
  • Test any free trial or demo they offer to evaluate the product firsthand before committing to a paid plan
  • Compare their pricing, features, and support against established competitors in the same space

Recommended for

  • Users who have independently researched and verified the service meets their specific needs
  • Businesses or individuals who take advantage of a free trial before purchasing
  • Customers who have confirmed the service has transparent policies and legitimate reviews

SimplePractice videos

+ Add

SimplePractice Stories: Danielle Taylor, LMFT, online therapy & telehealth practitioner

Seranova videos

+ Add

Turn Every Customer Experience into a Growth Opportunity

More videos:

  • Review - Seranova Beauty Review 2025 โ€“ Legit Skincare or Scam? Honest Deep Dive
  • Tutorial - Seranova At-Home Microneedling Tutorial & Real Results!
  • Review - Seranova Microneedling Infusion Review: Say Goodbye to Wrinkles? ๐Ÿ’‰๐Ÿ™Œ

Category Popularity

0-100% (relative to SimplePractice and Seranova)

SimplePractice

Seranova

Medical Practice Management
100 100%
Medical Practice Management
0% 0
Online Review Management
0 0%
Online Review Management
100% 100
Practice Management
100 100%
Practice Management
0% 0
Online Reviews
0 0%
Online Reviews
100% 100

Questions & Answers

As answered by people managing SimplePractice and Seranova.

Who are some of the biggest customers of your product?

Seranova's answer:

  • Heaven Breeze HVAC
  • Gastroenterology Diagnostic Center

What makes your product unique?

Seranova's answer:

  • Seranova focuses specifically on Google Reviews, the platform that matters most for local service businesses.
  • Its workflows are built around fundamental post-job interactions, which makes it stand out from the platforms providing generic marketing automation.
  • Sentiment analysis is optimized for short, service-style customer replies rather than long messages.
  • Negative feedback is kept private automatically, giving the business owners one more chance to solve the problem before the customers are asked for public review.
  • The system requires almost no manual effort, which matches the fast-paced reality of field service teams.

Why should a person choose your product over its competitors?

Seranova's answer:

  • Seranova is built for trades and service businesses, which makes it unique among competitors who serve broad industries.
  • Competitors often focus on multi-platform review management, while Seranova focuses on Google, where local visibility actually comes from.
  • The routing logic is more straightforward and more practical, reducing the need for owners to monitor every message manually.
  • It protects businesses by escalating negative messages privately before a review is requested, which many generic platforms do not handle well.
  • It is easier to adopt, because the workflow mirrors how real service jobs are completed.

How would you describe the primary audience of your product?

Seranova's answer:

  • Local service business owners and operators who rely on Google Reviews to attract customers.
  • HVAC, plumbing, electrical, and roofing companies that need consistent follow-up.
  • Restaurants, salons, spas, and clinics that depend on repeat customer satisfaction.
  • Small and mid-sized teams that want automation without adding administrative work.

What's the story behind your product?

Seranova's answer:

  • Seranova was created after seeing how often service businesses struggled with review requests and customer feedback.
  • Owners were losing positive reviews because technicians forgot to ask.
  • Negative experiences became public before anyone on the team knew about them.
  • There was no predictable way to follow up after a job without manual reminders.
  • Seranova was built to automate the process, keep issues private, and help service businesses maintain a consistent flow of authentic five-star reviews.

Which are the primary technologies used for building your product?

Seranova's answer:

  • Next.js for the frontend and application framework
  • React for UI components
  • TypeScript for type safety
  • Supabase and PostgreSQL for authentication and data storage
  • TailwindCSS for styling
  • OpenAI models for sentiment analysis
  • Twilio for SMS delivery
  • Vercel for hosting and deployment

User comments

Share your experience with using SimplePractice and Seranova. For example, how are they different and which one is better?
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What are some alternatives?

When comparing SimplePractice and Seranova, you can also consider the following products

eClinicalWorks - eClinicalWorks - the largest Cloud EHR in the nation. Make the switch to eClinicalWorks

Birdeye - AI Agents for Multi-Location Brands

WebPT - WebPT is a completely legit and reliable physical therapy automation software platform that allows rehabilitation centers to streamline their business operations.

Podium - Podium helps your business get more customer reviews, manage customer feedback, customer interaction, and online review management from one software.

Epic.live - Kia ora and welcome to EPIC.

NiceJob - Get more reviews and build an build an awesome reputation with NiceJob.

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