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Simple.io VS Upfluence

Compare Simple.io VS Upfluence and see what are their differences

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Simple.io logo Simple.io

Simple is an intelligent marketing platform, providing a single home for your marketing briefs, campaigns, budgets, approvals, workflows and reporting.

Upfluence logo Upfluence

Upfluence allows brands to identify their influencers in seconds and reach them at scale.
  • Simple.io Landing page
    Landing page //
    2022-06-06

It is a comprehensive marketing operations software that automates multiple and diverse marketing projects, gives process visibility, connects teams and enforces compliance. It allows companies to accelerate their marketing process inside and the distribution of approved assets outside.

By centralising all operations in one hub, managements get visibility over the entire production chain of several concurrent campaigns, they can exercise control and align processes across regions, products and teams with a templated workflow. Creative teams can use feature-rich collaborative tools to produce their best work and get the right approvals. Market-ready assets can be managed with the in-built asset manager to handle storage, tagging, reformatting ad repurposing of assets for distribution.

The Simple Marketing Ops platform with its unprecedented overview, control and deep insight into marketing operations, empowers leadership teams to make data driven decisions. Since Simple is built on the Microsoft Azure Stack, it plugs seamlessly into every application in the MS ecosystem for unparalleled scalability and security.

  • Upfluence Landing page
    Landing page //
    2022-11-08

Simple.io features and specs

  • Integrate seamlessly with the MS Tech Stack
  • Stay nimble with purpose-designed flexible workflow
  • Manage the overarching strategy with feature rich toolkit
  • Break down complex campaigns into manageable streams
  • Manage requests and briefs
  • Consolidate job management in a single workflow
  • Mitigate risk with a loaded approval process for compliance

Upfluence features and specs

  • Comprehensive Database
    Upfluence offers a vast database of influencers, making it easier for businesses to find relevant influencers that align with their niche and target audience.
  • Advanced Search Filters
    Users can leverage advanced search filters to narrow down influencers based on various parameters such as engagement rate, follower count, and social platform.
  • Detailed Analytics
    Upfluence provides users with in-depth analytics and performance metrics, aiding in the assessment of influencer impact and campaign ROI.
  • Integrated Influencer Outreach
    The platform allows users to manage influencer outreach and communication directly from the interface, streamlining collaboration efforts.
  • Multi-Platform Support
    Upfluence supports multiple social media platforms, including Instagram, YouTube, and TikTok, ensuring versatile influencer marketing.

Possible disadvantages of Upfluence

  • Cost
    Upfluence can be expensive for small businesses or startups, potentially limiting access to its comprehensive features.
  • Complexity
    The platform might have a steep learning curve for new users unfamiliar with influencer marketing tools and analytics.
  • Occasional Data Inconsistencies
    Users might encounter occasional inconsistencies in influencer data, which could affect decision-making processes.
  • Limited Free Features
    The free version of Upfluence offers limited features, which might not be sufficient for businesses looking to get a full understanding of the platform's capabilities before committing.
  • Customer Support
    Some users have reported that customer support responses can be slow, impacting the resolution of issues and usability of the platform.

Analysis of Upfluence

Overall verdict

  • Overall, Upfluence is a strong option for brands looking to enhance their influencer marketing efforts with a suite of powerful tools and data-driven insights.

Why this product is good

  • Upfluence is generally considered good due to its comprehensive influencer marketing platform that offers tools for influencer discovery, campaign management, and analytics. It helps businesses streamline the process of finding and managing influencer partnerships, with features like a robust influencer database and real-time campaign tracking. Users appreciate its user-friendly interface and the ability to manage multiple campaigns from a single platform.

Recommended for

  • Brands and businesses aiming to scale influencer marketing campaigns
  • Marketing agencies managing multiple clients
  • Companies seeking data-backed influencer strategies
  • Organizations looking for detailed influencer analytics and reporting

Simple.io videos

+ Add

Simple Marketing Ops

Upfluence videos

+ Add

Upfluence Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Upfluence Search Result Page Training

Category Popularity

0-100% (relative to Simple.io and Upfluence)

Simple.io

Upfluence

Marketing Platform
26 26%
Marketing Platform
74% 74
Marketing
0 0%
Marketing
100% 100
Marketing Project Management
100 100%
Marketing Project Management
0% 0
Influencer Marketing
0 0%
Influencer Marketing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Simple.io and Upfluence

Simple.io Reviews

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Upfluence Reviews

Influencity Review: Features, Pricing, and Top Alternatives for Influencer Marketing in 2024
Upfluence is tailored for e-commerce brands, integrating seamlessly with platforms like Shopify and WooCommerce to convert influencer campaigns into sales. Its strong focus on ROI makes it a preferred choice for data-driven marketers.
Source: www.gleemo.ai
Top 20 Grin Alternatives for Influencer Marketing in 2024
Upfluence PricingAs with many platforms, Upfluence does not publish specific pricing details. Interested users can contact the team directly for information.
Source: www.gleemo.ai

What are some alternatives?

When comparing Simple.io and Upfluence, you can also consider the following products

Hive9 - Hive9 is the marketing performance management solution.

Influencity - The most complete AI-powered Influencer Marketing platform for worldwide brands and agencies, with a full stack of solutions to manage and optimize influencer campaigns at scale.

nxus - nxus is a complete management tool to track & optimize the performance marketing & attribution analytics.

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.

RTB-media.me - Real-time Advertising Reports and Insights. Turn your manually-generated reports into automated spreadsheet intelligence

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

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