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Simple.io VS Infor MRM

Compare Simple.io VS Infor MRM and see what are their differences

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Simple.io logo Simple.io

Simple is an intelligent marketing platform, providing a single home for your marketing briefs, campaigns, budgets, approvals, workflows and reporting.

Infor MRM logo Infor MRM

Marketing Resource Management
  • Simple.io Landing page
    Landing page //
    2022-06-06

It is a comprehensive marketing operations software that automates multiple and diverse marketing projects, gives process visibility, connects teams and enforces compliance. It allows companies to accelerate their marketing process inside and the distribution of approved assets outside.

By centralising all operations in one hub, managements get visibility over the entire production chain of several concurrent campaigns, they can exercise control and align processes across regions, products and teams with a templated workflow. Creative teams can use feature-rich collaborative tools to produce their best work and get the right approvals. Market-ready assets can be managed with the in-built asset manager to handle storage, tagging, reformatting ad repurposing of assets for distribution.

The Simple Marketing Ops platform with its unprecedented overview, control and deep insight into marketing operations, empowers leadership teams to make data driven decisions. Since Simple is built on the Microsoft Azure Stack, it plugs seamlessly into every application in the MS ecosystem for unparalleled scalability and security.

  • Infor MRM Landing page
    Landing page //
    2023-04-03

Simple.io features and specs

  • Integrate seamlessly with the MS Tech Stack
  • Stay nimble with purpose-designed flexible workflow
  • Manage the overarching strategy with feature rich toolkit
  • Break down complex campaigns into manageable streams
  • Manage requests and briefs
  • Consolidate job management in a single workflow
  • Mitigate risk with a loaded approval process for compliance

Infor MRM features and specs

  • Comprehensive Marketing Resource Management
    Infor MRM offers a complete suite of tools for managing marketing resources, including planning, execution, and analysis. This allows marketers to efficiently plan and execute campaigns while ensuring resource optimization.
  • Integration with Infor’s Ecosystem
    Being part of the larger Infor ecosystem, MRM can seamlessly integrate with other Infor tools and solutions, providing a cohesive experience and enabling data flow across various business processes.
  • User-Friendly Interface
    Infor MRM is designed with an intuitive user interface, making it easier for marketing teams to adopt and leverage the platform without a steep learning curve.
  • Advanced Analytics
    The platform includes advanced analytics and reporting capabilities, empowering marketers to gain insights into campaign performance and make data-driven decisions.
  • Scalability
    Infor MRM is highly scalable, capable of supporting the marketing needs of both small businesses and large enterprises as they grow and expand their operations.

Possible disadvantages of Infor MRM

  • Complex Implementation
    The initial setup and implementation of Infor MRM can be complex and time-consuming, often requiring dedicated IT resources and support from Infor consultants.
  • Cost
    Infor MRM can be costly, particularly for smaller businesses or startups with limited budgets. The pricing structure may also require careful consideration to avoid unexpected expenses.
  • Customization Challenges
    While Infor MRM is feature-rich, some users may find it challenging to customize the platform to fit their specific needs, which can limit flexibility in certain scenarios.
  • Limited Third-Party Integrations
    Infor MRM may have limited integrations with third-party applications compared to other MRM solutions, potentially complicating workflows for organizations relying on multiple external tools.
  • Training and Support
    Getting accustomed to the platform might necessitate extended training periods, and the availability of support can vary, impacting how quickly issues are resolved.

Simple.io videos

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Simple Marketing Ops

Infor MRM videos

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Category Popularity

0-100% (relative to Simple.io and Infor MRM)

Simple.io

Infor MRM

Marketing Platform
78 78%
Marketing Platform
22% 22
Marketing Project Management
85 85%
Marketing Project Management
15% 15
Marketing Tools
54 54%
Marketing Tools
46% 46
Project Management
100 100%
Project Management
0% 0

User comments

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What are some alternatives?

When comparing Simple.io and Infor MRM, you can also consider the following products

Hive9 - Hive9 is the marketing performance management solution.

FunnelDash - Hit BIG milestones and get BIG rewards - Double Amex Points - 4% Cash Back - 60 Days Interest Free Financing - Fly Private for FREE Every Month.... and more!

nxus - nxus is a complete management tool to track & optimize the performance marketing & attribution analytics.

LeanData - LeanData helps companies develop account based marketing and target account seling strategies.

RTB-media.me - Real-time Advertising Reports and Insights. Turn your manually-generated reports into automated spreadsheet intelligence

Bizible - Bizible's digital marketing analytics and attribution software helps your B2B business bridge data across all channels so you can optimize campaigns for maximum ROI.

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