ShellNewHandler VS VAIXON

VAIXON's answer:

VAIXON is the only brand-protection platform built specifically for ad-creative theft, not trademarks or physical counterfeits. Legacy vendors watch for your brand name and logo. VAIXON watches for your actual winning ad videos, hero product shots, and creator-face UGC — the assets that drive your paid-social growth and that copycats reuse most.

Three things that set it apart:

• Frame-level visual fingerprinting that survives crops, filters, re-encodes, mirror flips, and text swaps
• Continuous scan of Meta, TikTok, and open-web ad libraries, not periodic sweeps
• Evidence packs pre-formatted for the platform's actual takedown lane (Meta Rights Manager, TikTok IP Report, DMCA), enabling 24-72 hour resolution on clean filings

Built in the EU, GDPR-native, no third-party data pipelines.

VAIXON's answer:

Legacy tools like Red Points, Corsearch, BrandShield, and MarkMonitor were built for trademark disputes and physical counterfeits. They detect misuse of your brand name and logo. When a copycat swaps both out and reuses only your ad video with a different store name — which happens 60%+ of the time on Meta and TikTok — keyword-based tools stay silent while your CAC bleeds.

VAIXON detects visually, not textually. Frame-level fingerprinting matches the actual video, image, or creator face even when every text field is different. Combined with continuous scanning of public ad libraries, it catches the ad-creative theft angle that legacy vendors miss.

Faster (24-72h resolution vs. weeks). More automated (evidence packs pre-formatted). Purpose-built for how paid-social growth actually works in 2026.

VAIXON's answer:

VAIXON serves three audiences:

• DTC brands whose growth depends on paid social — beauty, skincare, supplements, apparel — where winning ad creatives are worth six figures and copycats reuse them within 48 hours of launch
• Performance and DTC agencies managing paid-social for multiple client brands, adding ad-creative protection as a monthly service line
• Supplements and regulated brands where copycats spoofing health claims transfer regulatory risk (FTC, DSA Article 16) to the original brand

Not built for: pure B2B SaaS, enterprise trademark portfolios, or physical counterfeit fighting — those need dedicated vendors.

VAIXON's answer:

VAIXON was built after seeing a recurring pattern across DTC brand ad accounts: winning ad creatives — the ones that finally cracked CAC targets after weeks of testing — were being lifted and re-run by copycats within days of launch. Existing brand-protection tools missed it entirely because copycats had learned to strip brand names and logos from the ads they stole.

The founding thesis: ad-creative theft is a fundamentally visual problem that needs visual detection. Platforms already have official takedown lanes (Meta Rights Manager, TikTok IP Report) — the missing piece was the automation between visual detection and platform-accepted evidence filing.

Built in the Netherlands. EU-first, GDPR-native from day one.

VAIXON's answer:

• Frame-level visual fingerprinting engine tuned for ad-video content, robust to real-world adversarial edits (crops, filters, re-encodes, mirror flips)
• Continuous integration with Meta Ad Library, TikTok Commercial Content Library, and Google Ads Transparency Center
• Direct filing integrations with Meta Rights Manager, TikTok IP Report, and DMCA takedown lanes
• React 18 + Vite frontend, GDPR-native infrastructure hosted in the EU
• Slack, email, and webhook alerting for real-time detection notifications

VAIXON's answer:

• Client roster is currently private per NDA. Case studies will be added as customer approvals come in.