ShellNewHandler VS Madlitics

Which is more popular?

Based on our record, ShellNewHandler seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions: 2 vs 0
File Sharing popularity: 100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

	ShellNewHandler	Madlitics
Website	sourceforge.net	madlitics.com
Pricing	—	Freemium Free trial $19 / Monthly Official pricing
Company	—	Startup from the United States · 1 - 9 employees · 2025
Listed in	Cloud Storage Monitoring Tools File Sharing Website Monitoring +1	Sales And Marketing Lead Management Lead Enrichment Marketing Attribution Attribution Tracking Marketing Analytics +3

About ShellNewHandler and Madlitics

In their own words, as submitted to SaaSHub.

ShellNewHandler

Madlitics

No description of ShellNewHandler yet.

Madlitics is a powerful form-first way to enrich customer leads with marketing attribution in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing...

Features and specs

What each product offers, as listed by its team.

ShellNewHandler 0 features

Madlitics 6 features

No features have been listed yet.

Lead Source Attribution
Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name.
Campaign/Channel ROI Tracking
Measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them.
Ad, Keyword & Partner Performance
Understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements.
UTM Data Standardization
Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches.
Simplifying Attribution Reporting
Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing.
Form-First Attribution
Integrate Madlitics fields into lead capture forms that populate with attribution data, which is then passed to CRMs and other marketing tools.

Analysis

An editorial look at what each product does well and who it suits.

ShellNewHandler

Madlitics

Overall verdict

ShellNewHandler is a niche, lightweight utility hosted on SourceForge designed to give users more control over the Windows 'New' context menu (the ShellNew menu). It can be considered good for its specific narrow use case, but it is an older, minimally maintained tool that may not suit all users, especially those on modern Windows versions.

Why this product is good

Provides direct control over customizing the Windows right-click 'New' menu, allowing users to add or remove file type entries
Lightweight and free, without bundled bloatware typical of some other free utilities
Simple and focused in scope, making it easy to understand for its specific purpose
Open distribution via SourceForge allows transparency and no-cost access

Recommended for

Power users who want to declutter or customize the Windows New context menu
IT administrators managing standardized desktop environments across multiple machines
Users comfortable with older utility-style tools and Windows registry-related tweaks
Not recommended for casual users seeking modern, actively supported software with regular updates

Overall verdict

I don't have verified, up-to-date information about Madlitics (madlitics.com), so I can't confirm whether it's a good or trustworthy product. Before using it, research independently to verify legitimacy, reviews, and safety.

Why this product is good

I don't have reliable data on this specific site's reputation, features, or user feedback
Unfamiliar or niche services can vary widely in quality and legitimacy
No verifiable reviews or track record available to me to assess trustworthiness

Recommended for

Users who have independently verified the site's legitimacy through trusted reviews
Users who check domain age, company registration, and consumer protection warnings before use
Not recommended for financial or sensitive transactions without thorough independent research

Videos

Walkthroughs and reviews on video.

ShellNewHandler 0 videos + Add

Madlitics 1 video + Add

No ShellNewHandler videos yet. You could help us improve this page by suggesting one.

Madlitics, capture form-first marketing attribution along side customer lead data.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

ShellNewHandler

Madlitics

100% 100%

0% 0%

100% 100%

0% 0%

100% 100%

Questions & Answers

As answered by people managing ShellNewHandler and Madlitics.

What makes your product unique?

Madlitics's answer:

Madlitics is form-first: it writes channel, campaign, landing-page data, and click IDs directly into each form submission, so your existing tools get clean attribution without another dashboard. It standardizes messy UTMs and delivers dependable, first-party data that sales, ops, and marketing can actually use.

Why should a person choose your product over its competitors?

Madlitics's answer:

It’s simpler to adopt, because the data lives inside your submissions and flows through the integrations you already use. You get consistent first-touch attribution, standardized UTMs, and clearer reporting—without heavy setup, custom pipelines, or yet another place to log in.

How would you describe the primary audience of your product?

Madlitics's answer:

SMB and mid-market marketing teams and agencies that rely on web forms to generate leads, plus RevOps/sales ops who need reliable source data in the CRM. Great fit for teams using WordPress (Gravity, WPForms, Elementor), Webflow, Framer, Typeform, Jotform, and Formstack.

What's the story behind your product?

Madlitics's answer:

After fighting scattered analytics and inconsistent UTMs across client stacks, I built a form-first approach that preserves attribution at the moment it matters, upon submission. Offering data transparency without the silo, Madlitics makes it easy to see where leads come from, send the data where it belongs, and trust the reports.

User comments

Share your experience with using ShellNewHandler and Madlitics. For example, how are they different and which one is better?

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

ShellNewHandler 2 mentions

Madlitics 0 mentions

I recently got libreoffice, but now the new option in right click looks like a mess. Can someone help me get rid of them please?
Use Shell New Handler. Run the portable app and simply untick the items you don't want to appear in your new context menu. Source: about 4 years ago
This menu should be easy to add/remove programs to... Who is really creating Access Databases from this menu often enough to keep it here? (Not me!) Is there an easy way to edit this?
I've always used ShellNewHandler for this. It's a really simple portable utility that allows you to remove most of the items from that menu. Tested it out on Windows 11 and it's still compatible. Source: over 5 years ago

Tracking Madlitics since Oct 2025.

Compare ShellNewHandler VS Madlitics and see what are their differences

Base details

About ShellNewHandler and Madlitics

Features and specs

Analysis

Videos

Category popularity

Questions & Answers

What makes your product unique?

Why should a person choose your product over its competitors?

How would you describe the primary audience of your product?

What's the story behind your product?

User comments

Social recommendations and mentions