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ShellNewHandler VS AdPlug

Compare ShellNewHandler VS AdPlug and see what are their differences

ShellNewHandler

SourceForge.net: ShellNewHandler details page

Rating
0 reviews
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Alternatives Is it good?
AdPlug

Google Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads, Search Console and HubSpot MCP for Claude and ChatGPT. Audit campaigns, build client reports and preview safe changes from live data. Read-only by default, for PPC specialists and agencies.

Rating
0 reviews
Pricing
Freemium Free trial $29 / Monthly (Pro)
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Alternatives Is it good?
HIVLY.APP
Give Hivly an idea. Get a finished social post. Add a photo and one sentence. Hivly writes the caption, designs the post, and schedules it for Facebook, Instagram, and LinkedIn. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, ShellNewHandler seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
File Sharing popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

ShellNewHandler
AdPlug
Website sourceforge.net adplug.app
Pricing —
Freemium Free trial $29 / Monthly (Pro) Official pricing
Platforms —
Web SaaS Cloud Claude Chatgpt Cursor +3
Company — Startup from the United Kingdom · 1 - 9 employees · 2025
Listed in
Cloud Storage Monitoring Tools File Sharing Website Monitoring +1
Marketing Advertising PPC Ad Management MCP Servers AI Digital Marketing Marketing Analytics +5

About ShellNewHandler and AdPlug

In their own words, as submitted to SaaSHub.

ShellNewHandler
AdPlug

No description of ShellNewHandler yet.

AdPlug is a hosted MCP server that connects Google Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads, Google Search Console and HubSpot to Claude, ChatGPT and any MCP-compatible AI assistant. Connect each platform in about 90 seconds and ask in plain English. Your AI answers from live data, not last...

Read more about AdPlug

Features and specs

What each product offers, as listed by its team.

ShellNewHandler 0 features
AdPlug 11 features

No features have been listed yet.

  • Google Ads MCP
    Search term audits, budget pacing, wasted spend and keyword ideas from live data. One MCC connection covers every client account
  • LinkedIn Ads MCP
    Campaign, creative, audience, lead gen and conversion data for B2B teams watching cost per lead
  • Microsoft Ads MCP
    Bing search performance, LinkedIn profile targeting and share of voice, plus Google Ads Search campaigns copied across, paused. No developer token needed
  • Reddit Ads MCP
    Spend by subreddit, community and keyword research with monthly views, audience and bid estimates, and a diagnosis when ads aren't delivering. New campaigns start paused
  • Google Search Console MCP
    Traffic drops matched to Google's ranking updates, striking-distance queries, URL inspection next to a live fetch, and your Google Ads search terms next to your rankings
  • HubSpot MCP
    Every client portal on one connector. Leads, deals and pipeline next to the ad spend that brought them in. Included from Pro
  • Read-only by default
    Write access is a per-platform switch. Every type of change has a preview, and on Google Ads nothing runs without one
  • Works with Claude and ChatGPT
    Plus Cursor, Codex, GitHub Copilot, Windsurf, Antigravity and any MCP client
  • Audit log
    Every tool call is logged. Disconnecting revokes AI access straight away
  • Agency ready
    Unlimited ad accounts on every plan, MCC support, up to 10 HubSpot portals per person on one connector, team seats and a DPA on Agency
  • Free plan
    View-only access to one platform (Search Console counts as one), no card needed

Analysis

An editorial look at what each product does well and who it suits.

ShellNewHandler
AdPlug

Overall verdict

  • ShellNewHandler is a niche, lightweight utility hosted on SourceForge designed to give users more control over the Windows 'New' context menu (the ShellNew menu). It can be considered good for its specific narrow use case, but it is an older, minimally maintained tool that may not suit all users, especially those on modern Windows versions.

Why this product is good

  • Provides direct control over customizing the Windows right-click 'New' menu, allowing users to add or remove file type entries
  • Lightweight and free, without bundled bloatware typical of some other free utilities
  • Simple and focused in scope, making it easy to understand for its specific purpose
  • Open distribution via SourceForge allows transparency and no-cost access

Recommended for

  • Power users who want to declutter or customize the Windows New context menu
  • IT administrators managing standardized desktop environments across multiple machines
  • Users comfortable with older utility-style tools and Windows registry-related tweaks
  • Not recommended for casual users seeking modern, actively supported software with regular updates

No analysis of AdPlug yet.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
ShellNewHandler
AdPlug
100% 100%
File Sharing
0% 0%
0% 0%
Marketing
100% 100%
100% 100%
Cloud Storage
0% 0%
0% 0%
Advertising
100% 100%

Questions & Answers

As answered by people managing ShellNewHandler and AdPlug.

Why should a person choose your product over its competitors?

AdPlug's answer:

  • No setup work. It's hosted: no server to run, no developer token to apply for, no code. Connect a platform in about 90 seconds, then add AdPlug to Claude or ChatGPT.
  • Six platforms on one account: Google Ads, LinkedIn Ads, Microsoft Ads and Reddit Ads, plus Search Console and HubSpot. LinkedIn Ads and Microsoft Ads are the ones most AI ad tools skip.
  • Safe by design. Read-only until you say otherwise, a preview for every type of change, an audit log of every tool call, and disconnecting revokes access straight away.
  • Built for agencies. One Google Ads MCC connection covers every client account and one HubSpot connector reaches every client portal, with unlimited ad accounts on every plan and team seats.
  • Flat pricing, never a percentage of ad spend. Free plan, then Pro from $29 a month.

How would you describe the primary audience of your product?

AdPlug's answer:

PPC specialists and performance marketing agencies who live in Google Ads, LinkedIn Ads, Microsoft Ads or Reddit Ads and already use Claude or ChatGPT for other work.

That means freelance PPC managers, in-house paid media leads, and agencies running many client accounts through a Google Ads MCC. B2B teams on LinkedIn Ads are a strong fit, since few AI tools support it, and so are agencies that report on HubSpot pipeline for several clients.

It also suits founders who run their own paid acquisition and want a plain-English answer to "is my ad spend working?" without learning another dashboard.

What's the story behind your product?

AdPlug's answer:

I'm Daniel Popa. I've spent 12+ years in PPC, mostly Google Ads and LinkedIn Ads, with $100M+ in Google Ads spend managed.

AdPlug started as something I built for myself. I was running client accounts and doing the same job by hand every week: pull the search terms, paste them into a sheet, filter, find the spend with nothing behind it, build the negative list, upload. Then do it again on the next account.

So I wired my ad accounts into my AI assistant and stopped exporting things. Audits, reporting, pacing checks and negative lists turned into a question in chat.

Read-only came first, because I wasn't going to plug client accounts into something that could change them before I trusted it. Write access is a switch you flip per platform, and anything it changes, it shows you first.

Keeping it to myself stopped making sense, so I turned it into a product.

What makes your product unique?

AdPlug's answer:

Three things.

It's built by a working PPC specialist, not an AI tools team. I've spent 12+ years in PPC and managed $100M+ in ad spend, so the tools answer the questions a senior media buyer asks every week: where's the wasted spend, which campaigns are off pace, what changed since last week.

It covers the B2B stack, not just Google. Most ad MCPs stop at Google and Meta. AdPlug connects Google Ads, LinkedIn Ads, Microsoft Ads and Reddit Ads, plus Google Search Console and HubSpot, so one conversation can compare LinkedIn cost per lead against search, then check which of those leads turned into deals.

It's read-only by default. Your AI can read everything and change nothing until you switch on write access for a platform, and every type of change has a preview you can ask for before it runs. On Google Ads, nothing runs without one.

Which are the primary technologies used for building your product?

AdPlug's answer:

  • Model Context Protocol (MCP), served as a hosted remote MCP server with OAuth 2.1 sign-in
  • Python, FastAPI and FastMCP on Google Cloud Run
  • Next.js and Tailwind CSS on Vercel for the web app
  • Supabase (Postgres) for accounts and auth
  • Official platform APIs: Google Ads API, LinkedIn Marketing API, Microsoft Advertising API, Reddit Ads API, Google Search Console API and Chrome UX Report, plus HubSpot's MCP server
  • Platform tokens encrypted at rest with Fernet
  • Paddle for billing

User comments

Share your experience with using ShellNewHandler and AdPlug. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

ShellNewHandler 2 mentions
AdPlug 0 mentions
  • I recently got libreoffice, but now the new option in right click looks like a mess. Can someone help me get rid of them please?
    Use Shell New Handler. Run the portable app and simply untick the items you don't want to appear in your new context menu. Source: about 4 years ago
  • This menu should be easy to add/remove programs to... Who is really creating Access Databases from this menu often enough to keep it here? (Not me!) Is there an easy way to edit this?
    I've always used ShellNewHandler for this. It's a really simple portable utility that allows you to remove most of the items from that menu. Tested it out on Windows 11 and it's still compatible. Source: over 5 years ago

Tracking AdPlug since Oct 2026.

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