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Setapp VS visualOS

Compare Setapp VS visualOS and see what are their differences

Setapp

The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.

Rating
0 reviews
Pricing
Paid Free trial $14.99 / Monthly (1 Mac)
Alternatives Is it good?
visualOS

Infinite canvas and moodboard maker that saves real files

Rating
0 reviews
Pricing
Freemium $12.99 / One-off (Pay once. Use forever.)
Alternatives Is it good?
Umso
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Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Setapp seems to be more popular. It has been mentioned 15 times since March 2021.

social mentions
15 vs 0
Project Management popularity
100% vs 0%
alternatives listed
94 vs 12

Base details

Website, pricing, platforms and company facts side by side.

Setapp
visualOS
Website setapp.com visualos.app
Pricing
Paid Free trial $14.99 / Monthly (1 Mac) Official pricing
Freemium $12.99 / One-off (Pay once. Use forever.)
Platforms —
MacOS iOS Browser iPad +1
Company 2017 Startup from Germany · 1 - 9 employees · 2026
Listed in
Project Management No Code Development Low Code +1
Note Taking Moodboard Digital Whiteboard Productivity Knowledge Management Knowledge Base +3

About Setapp and visualOS

In their own words, as submitted to SaaSHub.

Setapp
visualOS

A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.

Read more about Setapp

visualOS is an infinite canvas for people who think visually: notes, Markdown documents, to-dos, images, PDFs, colour swatches and freehand drawing, with boards nested inside boards. It is local-first: every board is a real folder on your disk, documents are Markdown files, and sync runs through...

Read more about visualOS

Features and specs

What each product offers, as listed by its team.

Setapp 5 features
visualOS 12 features
  • Diverse Application Library
    Setapp provides access to a wide range of high-quality Mac applications across different categories, all from a single subscription service.
  • Cost-Effective
    For a monthly fee, users gain access to multiple paid applications, which can be more cost-effective than purchasing individual app licenses.
  • Updates and Upgrades Included
    All apps within Setapp come with automatic updates and upgrades included in the subscription, ensuring users always have the latest features and security patches.
  • Easy Installation and Management
    The Setapp platform provides a user-friendly interface for browsing, installing, and managing applications, simplifying the overall user experience.
  • Free Trial Available
    Setapp offers a 7-day free trial, allowing potential users to explore and evaluate the service before committing to a subscription.

Possible disadvantages

  • Subscription Model
    Some users may prefer to own their applications outright rather than subscribing to a service, which can feel like an ongoing cost without permanent ownership.
  • Dependent on Continuity
    If Setapp were to ever go out of business or a user decides to cancel their subscription, access to all the apps would be lost.
  • Mac Only
    Setapp is currently only available for Mac users, which excludes Windows and Linux users from the service.
  • Limited Offline Use
    While applications can generally be used offline, Setapp itself requires an internet connection for installation and license verification, which may be inconvenient for some users.
  • Not All Apps Included
    Despite having a diverse range of applications, Setapp does not include every app a user might need or prefer, thus still necessitating separate purchases in some cases.
  • Infinite canvas
    Zoomable canvas for notes, images, Markdown documents, to-dos, tables, PDFs, videos, links, shapes, arrows and drawings
  • Boards inside boards
    Nest boards to any depth, with breadcrumbs to keep your place
  • Real files on your disk
    Connect a folder: every board becomes a folder, documents become Markdown files, images stay image files
  • Works offline
    No server; the iPhone, iPad and Mac app works fully offline
  • No account
    Open the web app and start working, no sign-up
  • Sync via your own cloud
    Put the folder in iCloud Drive or Dropbox to sync across devices
  • Moodboard tools
    Drag, drop or paste images, crop and caption them, collect colour swatches with names and codes
  • Apple Pencil
    Pen tray, precise eraser, hold-to-shape and handwriting search in the iPad app
  • Version history
    Automatic rolling versions (about 30) for connected folders, restore with one click
  • Search
    Full-text search across all boards (Cmd/Ctrl+F)
  • Export
    Export any view as a 2x PNG; JSON backup and import
  • Languages
    English, German, French, Italian, Spanish, Japanese, Korean, Chinese (Simplified), Polish, Swedish

Analysis

An editorial look at what each product does well and who it suits.

Setapp
visualOS

Overall verdict

  • Overall, Setapp is considered good for users who frequently use multiple Mac apps and value convenience and flexibility. It provides excellent value for money by offering a diverse selection of reliable and well-crafted applications. However, it might not be the best choice for those who only need a few specific applications or prefer to own their software outright.

Why this product is good

  • Setapp is a subscription-based service that provides access to a wide range of Mac applications for a single monthly fee. Users often find it beneficial because it offers a curated selection of high-quality apps without the need to purchase each one individually. It saves time and money for those who require multiple tools, ensuring they always have the latest versions without additional costs. Furthermore, it simplifies software management by centralizing the process of discovering, updating, and accessing various applications.

Recommended for

    Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.

No analysis of visualOS yet.

Videos

Walkthroughs and reviews on video.

Setapp 1 video + Add
visualOS 1 video + Add

What's Setapp?

visualOS - Free Infinite Canvas and Moodboard App

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Setapp
visualOS
100% 100%
Project Management
0% 0%
0% 0%
Digital Whiteboard
100% 100%
90% 90%
Productivity
10% 10%
100% 100%
No Code
0% 0%

Questions & Answers

As answered by people managing Setapp and visualOS.

What's the story behind your product?

Setapp's answer

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

visualOS's answer:

We're Sarah Dorweiler and Gerald Reimertz, a husband-and-wife team from Nuremberg, Germany, who have been building things together for more than 20 years. As creatives we always organised our projects on visual canvas tools, but our files and ideas were tied to cloud services. We wanted the same visual overview for the files on our own devices: offline and private. That became visualOS, launched in 2026. We build it as a two-person team.

What makes your product unique?

Setapp's answer

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps — not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models — GPT, Claude, Gemini, and Grok — through a single gateway.

Setapp gives users apps they can count on. It’s not an endless store but a curated collection of apps worth users’ time and money.

visualOS's answer:

visualOS stores your work as real files. Connect a folder and every board on the canvas becomes a folder on your disk, every document a Markdown file and every image an ordinary image file. There is no server and no account, so your boards work offline, sync through your own iCloud Drive or Dropbox, and stay readable even if you stop using visualOS.

Why should a person choose your product over its competitors?

Setapp's answer

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee — no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

visualOS's answer:

Choose visualOS if you work alone and want your boards to stay yours. Compared with Milanote, there is no 100-note limit and no subscription: the web app is free and complete, and the iPhone, iPad and Mac app is a one-time purchase. Compared with Miro or Apple Freeform, you get boards nested to any depth, stored as plain files, and the app works offline. If your team needs real-time collaboration, comments or share links, Milanote or Miro fit better.

How would you describe the primary audience of your product?

Setapp's answer

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows — including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

visualOS's answer:

People who think visually and work on their own: designers, photographers, illustrators and artists who build moodboards and project boards, plus students, writers and researchers who organise ideas on a canvas. Users often come from Milanote, Apple Freeform or Kosmik and want an offline tool without a subscription.

Which are the primary technologies used for building your product?

visualOS's answer:

The app is written in plain HTML, CSS and JavaScript, with no framework and no build step. The canvas is drawn with the Canvas 2D API and stays fast with thousands of elements. Data lives in IndexedDB or, through the File System Access API, in a folder the user chooses. The native iPhone, iPad and Mac app uses Capacitor plus Swift plugins built on UIKit, PencilKit (shape recognition) and Apple's Vision framework (handwriting search).

User comments

Share your experience with using Setapp and visualOS. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Setapp 15 mentions
visualOS 0 mentions
  • Ask HN: How to Sell as a Software Engineer?
    > I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone... - Source: Hacker News / 6 months ago
  • Show HN: BoringBar – a taskbar-style dock replacement for macOS
    There could be 4x buyers at $10. I’d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the app’s author I’d say get as many licensees as you can fast before you’re Sherlocked or... - Source: Hacker News / 6 months ago
  • Coders Coded Their Job Away. Why Are So Many of Them Happy About It?
    I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needs… I also built a myriad of small tools that help me automate... - Source: Hacker News / 7 months ago

View more

Tracking visualOS since Sep 2026.

Alternatives to Setapp and visualOS

When comparing Setapp and visualOS, you can also consider the following products.

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