Setapp's answer

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

Touchpoint's answer:

Touchpoint started inside Textmagic after seeing customers spend a lot of time recreating similar email layouts, copying brand assets, and trying to keep everything consistent across campaigns. We wanted a faster, less manual way to go from idea to on-brand email. That led to Touchpoint: an ai-powered template builder that pulls in your brand automatically and sits alongside Textmagic as a dedicated tool for creating great-looking, reusable email templates.

Setapp's answer

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps — not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models — GPT, Claude, Gemini, and Grok — through a single gateway.

Setapp gives users apps they can count on. It’s not an endless store but a curated collection of apps worth users’ time and money.

Touchpoint's answer:

Touchpoint combines ai-generated content with automatic brand import, so every template starts fully on brand from day one. Instead of picking generic themes, you paste your website URL and Touchpoint builds a reusable brand profile with your logo, colours, links and tone of voice. Add to that multi-brand support and clean, export-ready html, and you get a focused tool that turns “write and design an email” into a few simple prompts.

Setapp's answer

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee — no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

Touchpoint's answer:

Choose Touchpoint if you care about speed and consistency more than playing with yet another complex editor. You do not need design skills or hours of tweaking layouts: describe the email, choose the brand, and Touchpoint generates production-ready templates you can reuse and refine. It also connects naturally with Textmagic, so you can move from template creation to sending campaigns with minimal friction.

Setapp's answer

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows — including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

Touchpoint's answer:

Touchpoint is built for marketers, founders, and small teams who need professional emails but do not have an in-house designer or a lot of time. It is also a good fit for agencies and freelancers managing multiple brands, because each client can have its own brand profile and template library.