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A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.
Setapp Startup First UsersSetapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.
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Setapp's answer
Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:
November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.
Setapp's answer
Setapp's key differentiators:
-Curation. Setapp is a curated platform with trusted, hand-picked apps โ not a place filled with self-submitted apps.
-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.
-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.
-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.
-AI access. AI+ plans give access to all popular LLM models โ GPT, Claude, Gemini, and Grok โ through a single gateway.
Setapp gives users apps they can count on. Itโs not an endless store but a curated collection of apps worth usersโ time and money.
Setapp's answer
-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.
-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.
-Save costs. Setapp Membership offers access to over 260 apps for a flat fee โ no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.
Setapp's answer
Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows โ including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.
Based on our record, Setapp seems to be a lot more popular than Startup First Users. While we know about 15 links to Setapp, we've tracked only 1 mention of Startup First Users. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
> I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone can build something that "works". Taking AI out of the picture: you still need to define the target market segment before you build anything. You still need to find a way to... - Source: Hacker News / 2 months ago
There could be 4x buyers at $10. Iโd be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the appโs author Iโd say get as many licensees as you can fast before youโre Sherlocked or somebody vibecodes a clone out of โwhy notโ. I use many free and paid apps, little QoL types, like BetterDisplay, Coctail, etc and for me the included support is of little value. These... - Source: Hacker News / 3 months ago
I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needsโฆ I also built a myriad of small tools that help me automate bunch of busy work I used to do manually, both for professional and personal projects. - Source: Hacker News / 4 months ago
> are there any real 3rd-party AppStores for iOS now "Always has been": Setapp. Very interesting model. Readily recommend devs subscribing to this collection, but non-devs as well if you're into "there's an app for that" and fatigued with IAP. https://setapp.com/. - Source: Hacker News / 7 months ago
I use Paste, a very feature rich clipboard manager for Mac with gorgeous UI. It's not free, but it comes along with a Setapp license that I got from work, so if you already have a license you can use it to install Paste. - Source: dev.to / about 1 year ago
Cool little resource I found https://earlyusergrowth.com/startups/. Source: over 5 years ago
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