Setapp's answer

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

Saima's answer:

The story behind Saima is a personal one. It all started with Saima founder's struggle when studying at the University of Michigan. He started school right when Covid-19 hit the world, so the my classes were held online. Soon, he faced a problem: he needed help to keep up with the pace of the video lectures. As a non-native English speaker with some attention issues, he struggled with online classes, particularly watching pre-recorded video lectures, which nowadays have a major stake in online learning. That’s when he started to think about how to solve the problem I was facing and increase the efficiency of video consumption—understanding better in less time.

He knew he was not alone and that millions of non-native English speakers would have similar struggles. Statistics show that 1.5 billion people speak English, of whom only 400 million are native speakers, meaning 1.1 billion people speak English as their second or third language. Mat knew this was a global issue. Thus, with his co-founder Shushan Nersisyan, he started researching the field, finding that many learners face challenges because of the video/audio speed. They focused on that issue and started to look for ways to address it. That’s how Saima was born.

Setapp's answer

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps — not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models — GPT, Claude, Gemini, and Grok — through a single gateway.

Setapp gives users apps they can count on. It’s not an endless store but a curated collection of apps worth users’ time and money.

Saima's answer:

Saima is an AI-based video speed controller that uses advanced machine learning techniques rooted in neuroscience and data science to transform how individuals and teams interact with video content.

Setapp's answer

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee — no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

Saima's answer:

With Saima, the user will understand the video content as never before, stay super focused, take notes on any video in real time, and immediately discuss through collaborative video notes.

Setapp's answer

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows — including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

Saima's answer:

Students who want to make learning more effective, employees who want to save more time on training, organizations who want to streamline employee onboarding and training, and anyone who chooses productivity.

Saima's answer:

Saima's combination of neuroscience and AI is the future of personalized speech delivery

Saima's answer:

People who have discovered that video watching can be with fewer distractions and with more focus.