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The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.

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Quickly design and document your API
Which is more popular?
Based on our record, Setapp seems to be more popular. It has been mentioned 15 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | setapp.com | plus.tools |
| Pricing | ||
| Platforms | — | |
| Company | 2017 | 2019 |
| Listed in |
In their own words, as submitted to SaaSHub.


A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.
Plus allows you to quickly design and document your API. Model you resources using our composable Type system, express your Operations with our comprehensive editor, and publish beautiful API documentation for the world to see.
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.
No analysis of Plus yet.
Walkthroughs and reviews on video.
What's Setapp?
Samsung Galaxy S24 vs S24 Plus vs S24 Ultra - Which should you Buy?
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Setapp and Plus.
Setapp's answer
Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:
November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.
Setapp's answer
Setapp's key differentiators:
-Curation. Setapp is a curated platform with trusted, hand-picked apps — not a place filled with self-submitted apps.
-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.
-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.
-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.
-AI access. AI+ plans give access to all popular LLM models — GPT, Claude, Gemini, and Grok — through a single gateway.
Setapp gives users apps they can count on. It’s not an endless store but a curated collection of apps worth users’ time and money.
Setapp's answer
-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.
-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.
-Save costs. Setapp Membership offers access to over 260 apps for a flat fee — no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.
Setapp's answer
Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows — including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.
Share your experience with using Setapp and Plus. For example, how are they different and which one is better?
Recommendations tracked on public social media and blogs since March 2021.


> I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone... - Source: Hacker News / 5 months ago
There could be 4x buyers at $10. I’d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the app’s author I’d say get as many licensees as you can fast before you’re Sherlocked or... - Source: Hacker News / 5 months ago
I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needs… I also built a myriad of small tools that help me automate... - Source: Hacker News / 6 months ago
Tracking Plus since Mar 2021.
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