Software Alternatives & Startups

Serpstat VS Shape.so

Compare Serpstat VS Shape.so and see what are their differences

Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Rating
0 reviews
Pricing
Freemium Free trial $69 / Monthly
Shape.so

1350+ icons, illustrations exportable to SVG, React & Lottie

Rating
0 reviews
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Serpstat seems to be more popular. It has been mentioned 5 times since March 2021.

social mentions
5 vs 0
SEO Tools popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Serpstat
Shape.so
Website serpstat.com shape.so
Pricing
Freemium Free trial $69 / Monthly Official pricing
—
Company Startup from Ukraine · 50 - 99 employees · 2015 —
Listed in

About Serpstat and Shape.so

In their own words, as submitted to SaaSHub.

Serpstat
Shape.so

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,  and optimize your content strategy

Read more about Serpstat

No description of Shape.so yet.

Features and specs

What each product offers, as listed by its team.

Serpstat 6 features
Shape.so 5 features
  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Possible disadvantages

  • Limited Data for Smaller Markets
    While Serpstat excels in many areas, its database may have limitations when it comes to less popular or smaller markets.
  • Learning Curve
    Despite its intuitive interface, the extensive range of features may require a learning curve for new users to fully utilize all its capabilities.
  • Speed Issues
    Some users have reported speed issues, particularly with loading times and data refresh rates, which can affect the overall user experience.
  • Backlink Data Limitations
    Backlink analysis features are less comprehensive compared to specialized tools like Ahrefs or Majestic, potentially limiting its effectiveness for advanced backlink research.
  • Mobile App Limitations
    The mobile app lacks some functionalities available on the desktop version, restricting user flexibility when accessing the platform on the go.
  • No Free Plan
    Serpstat does not offer a free plan, which may be a drawback for individuals or small businesses looking for a cost-free SEO solution.
  • Ease of Use
    Shape.so is known for its user-friendly interface that allows users to quickly and easily generate professional-quality SVG icons, even if they have little to no design experience.
  • Customizability
    Users can customize icons to fit their specific needs, including changing colors, sizes, and other design elements, allowing for greater flexibility in design projects.
  • Quality of Icons
    The platform offers high-quality, vector-based SVG icons that are scalable without losing resolution, ensuring that designs remain sharp and clear on all screen sizes.
  • Library Size
    Shape.so provides access to a large and continuously updated library of icons, giving users a wide range of choices for their projects.
  • Integration Capabilities
    Shape.so can be integrated with popular design tools like Figma and Sketch, streamlining the workflow for designers who use these applications.

Possible disadvantages

  • Cost
    Using Shape.so might require a subscription or a one-time payment, which could be a barrier for freelancers or small businesses with limited budgets.
  • Limited Free Options
    While Shape.so offers some free icons, the most unique and desirable icons are often behind a paywall, limiting access without a subscription.
  • Learning Curve
    Although it's easy to use, users who are new to design tools might encounter a slight learning curve when first starting out with Shape.so, particularly when it comes to advanced customization features.
  • Dependence on Internet
    Shape.so requires an internet connection to access its library and tools, which could be a limitation for users in areas with unreliable internet.
  • Niche Utility
    While very useful for designing icons, Shape.so might not be as comprehensive for other types of graphics or design needs, necessitating additional tools for other tasks.

Analysis

An editorial look at what each product does well and who it suits.

Serpstat
Shape.so

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

Overall verdict

  • Yes, Shape.so is considered a good tool for creators looking for an efficient and straightforward way to produce illustrations without the need for advanced graphic design software.

Why this product is good

  • Shape.so is a tool designed to simplify the creation of high-quality illustrations, particularly for those who may not have extensive design skills. It offers a variety of customizable templates and components, making it easy to produce visually appealing graphics. The platform is especially favored for its user-friendly interface and the speed with which users can generate designs.

Recommended for

  • Content creators who need quick and easy illustrations.
  • Marketers looking to enhance their visual content.
  • Small business owners who want to create custom designs without hiring a professional designer.
  • Educators who require visual materials for teaching purposes.

Videos

Walkthroughs and reviews on video.

Serpstat 4 videos + Add
Shape.so 0 videos + Add

What is Serpstat?

More videos

  • - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • - Serpstat Review ✅ Discount Coupon Code With( 20% Off Special)

No Shape.so videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Serpstat
Shape.so
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
SEO
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Serpstat and Shape.so.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe the primary audience of your product?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Serpstat no reviews yet
Shape.so no reviews yet

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We have no reviews of Shape.so yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Serpstat 5 mentions
Shape.so 0 mentions
  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com... Source: over 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago

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Tracking Shape.so since Oct 2022.

Alternatives to Serpstat and Shape.so

When comparing Serpstat and Shape.so, you can also consider the following products.