Software Alternatives & Startups

Serpstat VS PingWise

Compare Serpstat VS PingWise and see what are their differences

Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Rating
0 reviews
Pricing
Freemium Free trial $69 / Monthly
PingWise

Down only when probes on three continents agree. Prepaid credits, no seats, no tiers.

Rating
0 reviews
Pricing
Freemium €5 / One-off (Prepaid pack, 1,000,000 credits)
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Serpstat seems to be more popular. It has been mentioned 5 times since March 2021.

social mentions
5 vs 0
SEO Tools popularity
100% vs 0%
alternatives listed
240+ vs 15

Base details

Website, pricing, platforms and company facts side by side.

Serpstat
PingWise
Website serpstat.com pingwise.com
Pricing
Freemium Free trial $69 / Monthly Official pricing
Freemium €5 / One-off (Prepaid pack, 1,000,000 credits) Official pricing
Company Startup from Ukraine · 50 - 99 employees · 2015 Startup from Greece · 1 - 9 employees · 2026
Listed in

About Serpstat and PingWise

In their own words, as submitted to SaaSHub.

Serpstat
PingWise

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,  and optimize your content strategy

Read more about Serpstat

PingWise checks your websites, APIs, servers and cron jobs from 20 dedicated probes in 17 cities on 6 continents, at 6 different providers, as often as every 10 seconds. When one probe sees a failure, every healthy probe checks again, free of charge. A site is marked down only when 14 of the 20...

Read more about PingWise

Features and specs

What each product offers, as listed by its team.

Serpstat 6 features
PingWise 16 features
  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Possible disadvantages

  • Limited Data for Smaller Markets
    While Serpstat excels in many areas, its database may have limitations when it comes to less popular or smaller markets.
  • Learning Curve
    Despite its intuitive interface, the extensive range of features may require a learning curve for new users to fully utilize all its capabilities.
  • Speed Issues
    Some users have reported speed issues, particularly with loading times and data refresh rates, which can affect the overall user experience.
  • Backlink Data Limitations
    Backlink analysis features are less comprehensive compared to specialized tools like Ahrefs or Majestic, potentially limiting its effectiveness for advanced backlink research.
  • Mobile App Limitations
    The mobile app lacks some functionalities available on the desktop version, restricting user flexibility when accessing the platform on the go.
  • No Free Plan
    Serpstat does not offer a free plan, which may be a drawback for individuals or small businesses looking for a cost-free SEO solution.
  • Probe locations
    20 probes in 17 cities on 6 continents, 6 providers
  • Down confirmation
    14 of 20 probes, 3 continents, 3 networks, 2 rounds
  • Time to alert
    Two free confirmation rounds, about 20 seconds apart
  • Shortest interval
    10 seconds, every account
  • Monitor types
    HTTP(S), keyword, TLS/expiry, ping, TCP, SMTP, DNS, heartbeat
  • Domain expiry
    Checked daily, free
  • Alert channels
    Email, Slack, Teams, Discord, Telegram, Google Chat, PagerDuty, ntfy, Pushover, webhook
  • Status pages
    Included, every account
  • Team members
    Included, no per-seat price
  • Maintenance windows
    Included
  • Notes on monitors
    Shown in down alerts
  • REST API
    Yes, keys per team
  • Import
    UptimeRobot, updown.io, Uptime Kuma backup, CSV
  • Free tier
    650,000 credits/month for the first 4 months, then 200,000 (about 23 sites every 5 minutes), no card
  • Paid
    €5 per million checks: prepaid packs from €5 + VAT or a monthly top-up, valid 24 months
  • Data location
    EU, operated from Greece, GDPR export and deletion

Analysis

An editorial look at what each product does well and who it suits.

Serpstat
PingWise

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

No analysis of PingWise yet.

Videos

Walkthroughs and reviews on video.

Serpstat 4 videos + Add
PingWise 0 videos + Add

What is Serpstat?

More videos

  • - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • - Serpstat Review ✅ Discount Coupon Code With( 20% Off Special)

No PingWise videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Serpstat
PingWise
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
SEO
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Serpstat and PingWise.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

PingWise's answer:

A site is marked down only when 14 of 20 probes agree, from at least three continents and three networks, two rounds in a row. One city's bad route never pages anyone, and every alert shows what each probe saw. Pricing is per check: €5 per million, with a free monthly allowance and no seats or tiers.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

PingWise's answer:

Pricing is per check instead of per plan: €5 per million checks, with status pages, team members, every alert channel and the API included in every account. A site is called down only after probes on three continents confirm it, and confirmation re-checks are free. Switching is easy: import from UptimeRobot, updown.io, Uptime Kuma or CSV, and optionally run both side by side for 14 days to compare their alerts with ours.

How would you describe the primary audience of your product?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

PingWise's answer:

Web agencies, hosting providers, MSPs and small dev and ops teams who watch many sites. Also freelancers and side projects that fit in the free monthly credits.

What's the story behind your product?

PingWise's answer:

PingWise is built by Netlayer, a Greek business that has built and hosted its own web products since 2008 and has run Hostbox, a hosting service on its own servers, since 2025. PingWise started as the monitoring for Hostbox's customer sites and opened to everyone in October 2026. It charges per check, with status pages, team members and every alert channel included, and waits until probes on three continents agree before calling a site down.

Which are the primary technologies used for building your product?

PingWise's answer:

Python and Django for the central service, PostgreSQL for data, and a dependency-free Python agent on 20 dedicated servers at 6 providers.

User comments

Share your experience with using Serpstat and PingWise. For example, how are they different and which one is better?

Log in or Post with

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Serpstat no reviews yet
PingWise no reviews yet

View more

We have no reviews of PingWise yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Serpstat 5 mentions
PingWise 0 mentions
  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com... Source: over 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago

View more

Tracking PingWise since Oct 2026.

Alternatives to Serpstat and PingWise

When comparing Serpstat and PingWise, you can also consider the following products.