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Serpstat VS Picked.so

Compare Serpstat VS Picked.so and see what are their differences

Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Rating
0 reviews
Pricing
Freemium Free trial $69 / Monthly
Alternatives Is it good?
Picked.so

Picked is the AI visibility tool that asks ChatGPT, Google AI, Gemini and Perplexity your buyers' prompts daily, shows who they name, and writes the fix.

Rating
0 reviews
Pricing
Paid $89 / Monthly (Starter, 1 brand, 50 prompts, 2 models, 3,000 answers)
Alternatives Is it good?
9Proxy
Clean. Fast. Premium Residential Proxies, Starting from $0.015/IP and $0.68/GB. sponsored

Which is more popular?

Based on our record, Serpstat seems to be more popular. It has been mentioned 5 times since March 2021.

social mentions
5 vs 0
SEO Tools popularity
98% vs 2%
alternatives listed
240+ vs 58

Base details

Website, pricing, platforms and company facts side by side.

Serpstat
Picked.so
Website serpstat.com picked.so
Pricing
Freemium Free trial $69 / Monthly Official pricing
Paid $89 / Monthly (Starter, 1 brand, 50 prompts, 2 models, 3,000 answers) Official pricing
Platforms —
SaaS Web
Company Startup from Ukraine · 50 - 99 employees · 2015 Startup from Romania · 1 - 9 employees · 2026
Listed in
SEO SEO Tools Content Marketing Keyword Research +1
Content Marketing SEO SEO Tools Generative Engine Optimization (GEO) Answer Engine Optimization (AEO) AI Visibility AI +4

About Serpstat and Picked.so

In their own words, as submitted to SaaSHub.

Serpstat
Picked.so

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,  and optimize your content strategy

Read more about Serpstat

Picked is an AI visibility tool for SEO agencies and B2B SaaS teams. It asks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode the prompts your buyers ask, every day (Claude less often). It records which brands each one names, in what position, and which pages it cites....

Read more about Picked.so

Features and specs

What each product offers, as listed by its team.

Serpstat 6 features
Picked.so 9 features
  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Possible disadvantages

  • Limited Data for Smaller Markets
    While Serpstat excels in many areas, its database may have limitations when it comes to less popular or smaller markets.
  • Learning Curve
    Despite its intuitive interface, the extensive range of features may require a learning curve for new users to fully utilize all its capabilities.
  • Speed Issues
    Some users have reported speed issues, particularly with loading times and data refresh rates, which can affect the overall user experience.
  • Backlink Data Limitations
    Backlink analysis features are less comprehensive compared to specialized tools like Ahrefs or Majestic, potentially limiting its effectiveness for advanced backlink research.
  • Mobile App Limitations
    The mobile app lacks some functionalities available on the desktop version, restricting user flexibility when accessing the platform on the go.
  • No Free Plan
    Serpstat does not offer a free plan, which may be a drawback for individuals or small businesses looking for a cost-free SEO solution.
  • Daily prompt tracking
    Asks ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode your buyers’ prompts every day
  • Citation tracking
    Shows which pages each AI answer cites, and in what order
  • Competitor tracking
    A page for each tracked competitor: visibility, position, sentiment
  • Content and keyword gaps
    Lists the prompts and searches where other brands are named and you aren’t
  • Article writing
    Brief, draft, rewrite pass, charts, fact-check and a pull request on your site
  • AI crawler analytics
    Shows GPTBot, ChatGPT-User, ClaudeBot and PerplexityBot visits from Cloudflare, Vercel or your server
  • Visits from AI answers
    Counts people who clicked through from ChatGPT, Perplexity, Claude or Gemini
  • White-label reports
    PDF client reports with your agency’s name, logo and colour
  • Unlimited team seats
    Every plan includes unlimited members, with owner, admin and member roles

Analysis

An editorial look at what each product does well and who it suits.

Serpstat
Picked.so

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

No analysis of Picked.so yet.

Videos

Walkthroughs and reviews on video.

Serpstat 4 videos + Add
Picked.so 1 video + Add

What is Serpstat?

More videos

  • - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • - Serpstat Review ✅ Discount Coupon Code With( 20% Off Special)

How to See If ChatGPT or Google AI Recommend Your Brand (2026)

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Serpstat
Picked.so
98% 98%
SEO Tools
2% 2%
98% 98%
SEO
2% 2%
100% 100%
Content Marketing
0% 0%
0% 0%
Generative Engine Optimization (GEO)
100% 100%

Questions & Answers

As answered by people managing Serpstat and Picked.so.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Picked.so's answer:

Picked tracks and writes in one tool. Every day it asks the AI models in your plan the prompts your buyers ask, records who gets named and which pages are cited, then writes the article for a prompt you lose and sends it as a pull request you review. Prices are on the page ($89, $199 and $499 a month) and every plan has unlimited team seats.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

Picked.so's answer:

Choose Picked if you want the loop in one place: daily tracking, the pages behind each answer, AI crawler analytics and an article for the prompts you lose, with a price you can read and no per-seat charge. Choose something else if you only need cheap tracking of a few prompts: the Starter plan runs 2 AI models, there is no free trial (the free AI visibility checker needs no account, and the first payment can be refunded within 3 days), and Claude is checked less often than the others.

How would you describe the primary audience of your product?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

Picked.so's answer:

SEO and marketing agencies that need a number per client every week, and marketing teams at B2B SaaS companies that want to know which buyer questions ChatGPT, Gemini and Google's AI answer without them.

What's the story behind your product?

Picked.so's answer:

Picked is built by the founder of LaunchDistro and LaunchOnIt. It started from one question: when a buyer asks ChatGPT for the best tool in your category, are you in the answer? Picked asks that every day, shows who is named instead, and helps you publish the page that changes it.

Which are the primary technologies used for building your product?

Picked.so's answer:

Next.js, React and TypeScript, Tailwind CSS, PostgreSQL with Prisma, tRPC, Better Auth, Trigger.dev for background jobs, Cloudflare R2 for files and LemonSqueezy for billing.

Who are some of the biggest customers of your product?

Picked.so's answer:

Picked launched in October 2026 and is onboarding its first customers.

User comments

Share your experience with using Serpstat and Picked.so. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Serpstat no reviews yet
Picked.so no reviews yet

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We have no reviews of Picked.so yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Serpstat 5 mentions
Picked.so 0 mentions
  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com... Source: over 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago

View more

Tracking Picked.so since Oct 2026.

Alternatives to Serpstat and Picked.so

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