Software Alternatives, Accelerators & Startups

Serpstat VS Google Search Console

Compare Serpstat VS Google Search Console and see what are their differences

Serpstat logo Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Google Search Console logo Google Search Console

Google Webmaster Tools provides you with detailed reports about your pages' visibility on...
  • Serpstat Landing page
    Landing page //
    2023-06-11
  • Serpstat Rank Tracker
    Rank Tracker //
    2024-09-19
  • Serpstat Domain Analysis
    Domain Analysis //
    2024-09-19

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,ย  and optimize your content strategy

  • Google Search Console Landing page
    Landing page //
    2023-04-28

Serpstat

$ Details
freemium $69.0 / Monthly
Release Date
2015 February
Startup details
Country
Ukraine
Founder(s)
Oleg Salamaha
Employees
50 - 99

Serpstat features and specs

  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Google Search Console features and specs

  • Free to Use
    Google Search Console is entirely free, allowing website owners and marketers to use its comprehensive tools without incurring additional costs.
  • Comprehensive Insights
    Provides detailed reports on search traffic, indexing status, and website performance, helping users make informed decisions.
  • Performance Tracking
    Allows users to track their websiteโ€™s search performance, providing metrics such as clicks, impressions, and average position.
  • Indexing Management
    Enables users to submit sitemaps and individual URLs for crawling, ensuring that new and updated content is indexed more quickly.
  • Security Features
    Alerts users about potential security issues like hacking and malware, enabling quick action to protect the website and its users.
  • Mobile Usability
    Offers insights into mobile usability issues, helping users optimize their sites for better mobile user experience.
  • Link Analysis
    Provides detailed data on inbound and internal links, helping users understand their link profile and identify potential improvements.
  • Search Appearance
    Helps users understand how their website appears in search results and offers advice on optimizing structured data.

Possible disadvantages of Google Search Console

  • Data Delays
    There is often a delay in data updates, sometimes up to 48 hours, which can affect timely decision-making.
  • Limited Historical Data
    Stores performance data for only the last 16 months, which can be restrictive for long-term analysis.
  • Complexity
    The extensive array of tools and reports can be overwhelming for beginners and requires a learning curve to use effectively.
  • No Real-Time Data
    Unlike some other analytics tools, Google Search Console does not provide real-time data, limiting instant insights.
  • Reliance on Google
    Being a Google product, the data and tools are tailored to Google's search engine, which may limit the scope if optimizing for other search engines is needed.
  • Limited Analytics Integration
    While it integrates with Google Analytics, the integration is not very deep, sometimes requiring manual correlation of data.

Analysis of Serpstat

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

Serpstat videos

What is Serpstat?

More videos:

  • Review - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • Review - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • Review - Serpstat Review โœ… Discount Coupon Code With( 20% Off Special)

Google Search Console videos

Google Search Console Tutorial - Google Webmasters Tools Tutorial

More videos:

  • Review - Google Search Console Review - Beginners Guide PREVIEW by Bizversity.com
  • Review - Monitoring Rich Results in Search Console - Google Search Console Training

Category Popularity

0-100% (relative to Serpstat and Google Search Console)
SEO
79 79%
21% 21
SEO Tools
77 77%
23% 23
Content Marketing
81 81%
19% 19
SEO Platform
100 100%
0% 0

Questions and Answers

As answered by people managing Serpstat and Google Search Console.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe your primary audience?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

Share your experience with using Serpstat and Google Search Console. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Serpstat and Google Search Console

Serpstat Reviews

The 16 Best Moz Alternatives for Every Budgetย 
Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesnโ€™t have a free version, so youโ€™ll need to pick a paid plan once the trial is over.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the โ€œTree Viewโ€ make it ideal for those looking to enhance their website architecture alongside their SEO efforts.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their websiteโ€™s performance.
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Serpstat is praised for its versatile functionality. It provides valuable insights across multiple facets of digital marketing. Itโ€™s also particularly noted for its comprehensive competitor analysis and budget-friendly pricing.
10 Best Serpstat Alternatives in 2024
In the fast-paced world of SEO and digital marketing, finding the right tool to boost your online visibility can be challenging. Serpstat is a popular choice known for its robust features in keyword research, competitor analysis, and SEO audits. However, if you're seeking alternatives that might better meet your specific needs or offer different advantages, there are plenty...

Google Search Console Reviews

Free SEO Tools To Improve Your Rankings
Better Google Search Console Insights Free services that connect to your Google Search Console (GSC) data and get you better reports on keywords, content ideas, ranking opportunities & recommendations, check for keyword cannibalization, and more. Make the best of Google's Search Console.
9ย Free Keywordย Research Tools (That CRUSH Google Keyword Planner)
Google Search Console helps you track your websiteโ€™s performance in organic search. This means it shows a lot of data about the keywords that you already rank for.
Source: ahrefs.com
73 Best SEO tools 2021 โ€“ The Most Epic List You Shouldnโ€™t Miss
Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites.

Social recommendations and mentions

Based on our record, Google Search Console seems to be a lot more popular than Serpstat. While we know about 109 links to Google Search Console, we've tracked only 5 mentions of Serpstat. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Serpstat mentions (5)

  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 2 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: over 2 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 2 years ago
  • Traffic from a site your not associated with?
    Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: almost 4 years ago
  • Why add coins/tokens which have NO large interest from consumers
    Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: over 4 years ago

Google Search Console mentions (109)

  • Increasing Your Website Authority (DA, DR & AS Explained)
    Use Google Search Console or Semrush Backlink Audit to monitor and disavow toxic links. - Source: dev.to / 9 days ago
  • How to Increase Site Traffic Without Paid Ads
    Many people believe traffic means going viral. Thatโ€™s a myth. What matters more is consistent relevance. Even 200 monthly visitors who read two pages and sign up for your newsletter are more valuable than 10,000 who bounce in 5 seconds. Use tools like Google Search Console to find queries youโ€™re already showing up for - and improve those pages. Study your bounce rates. Tweak intros. Rephrase subheadings.... - Source: dev.to / 2 months ago
  • SEO Considerations When Launching a Website Redesign
    Identify old URLs using Google Search Console or a site crawler like Screaming Frog. - Source: dev.to / 5 months ago
  • Is Your Website Stuck in the Past? Hereโ€™s What You Might Be Missing in 2025!
    Need help with SEO? Tools like Yoast SEO or Google Search Console can make a huge difference! - Source: dev.to / 7 months ago
  • How I optimized my blog images using Rust
    Since I learned a bit more about SEO and about Google Search Console I decided to check my blog's performance and see what I can do to improve it. Submitted my sitemap and ran a performance check and even if performance was at 100/100 I saw that the images were not optimized. - Source: dev.to / 8 months ago
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What are some alternatives?

When comparing Serpstat and Google Search Console, you can also consider the following products

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

SimilarWeb - SimilarWeb.com is a website analysis tool that gives you analytics information for any website.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters