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Serpstat VS EntityRise

Compare Serpstat VS EntityRise and see what are their differences

Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Rating
0 reviews
Pricing
Freemium Free trial $69 / Monthly
Alternatives Is it good?
EntityRise

EntityRise measures how ChatGPT, Claude, Gemini, Grok and Perplexity describe and recommend your company, then implements the fixes. $49 USD.

Rating
0 reviews
Pricing
Paid $49 / One-off (AI Visibility Audit)
Alternatives Is it good?
9Proxy
Clean. Fast. Premium Residential Proxies, Starting from $0.015/IP and $0.68/GB. sponsored

Which is more popular?

Based on our record, Serpstat seems to be more popular. It has been mentioned 5 times since March 2021.

social mentions
5 vs 0
SEO Tools popularity
100% vs 0%
alternatives listed
240+ vs 3

Base details

Website, pricing, platforms and company facts side by side.

Serpstat
EntityRise
Website serpstat.com entityrise.ai
Pricing
Freemium Free trial $69 / Monthly Official pricing
Paid $49 / One-off (AI Visibility Audit) Official pricing
Platforms —
Web
Company Startup from Ukraine · 50 - 99 employees · 2015 Startup from the United States · 1 - 9 employees · 2025
Listed in
SEO SEO Tools Content Marketing SEO Platform +1
AI Visibility AI Visibility Tracker Brand Monitoring SEO Competitor Analysis Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) +4

About Serpstat and EntityRise

In their own words, as submitted to SaaSHub.

Serpstat
EntityRise

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,  and optimize your content strategy

Read more about Serpstat

EntityRise is AI visibility software that measures how ChatGPT, Claude, Gemini, Grok and Perplexity describe, cite and recommend a company. The AI Visibility Audit is self-serve. From a company website, EntityRise builds an editable business profile, proposes commercial buyer topics and prepares...

Read more about EntityRise

Features and specs

What each product offers, as listed by its team.

Serpstat 6 features
EntityRise 8 features
  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.
  • AI providers
    ChatGPT, Claude, Gemini, Grok and Perplexity
  • Buyer questions
    20 per audit (17 without the brand name, 3 brand-aware), approved by the customer
  • Sealed question set
    Hash-sealed before the first test, so the measurement can be repeated
  • AI Visibility Index
    Mention, recommendation, prominence, citation support and description accuracy
  • Competitor Benchmarking
    Six dimensions under an identical plan
  • Technical readiness
    4 areas and 30 signals checked for AI crawlers
  • Fix plan
    Strategic priorities with confidence levels
  • Pricing model
    One-time audit from $49, no subscription

Analysis

An editorial look at what each product does well and who it suits.

Serpstat
EntityRise

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

No analysis of EntityRise yet.

Videos

Walkthroughs and reviews on video.

Serpstat 4 videos + Add
EntityRise 0 videos + Add

What is Serpstat?

More videos

  • - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • - Serpstat Review ✅ Discount Coupon Code With( 20% Off Special)

No EntityRise videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Serpstat
EntityRise
100% 100%
SEO Tools
0% 0%
0% 0%
AI Visibility Tracker
100% 100%
99% 99%
SEO
1% 1%
100% 100%
Content Marketing
0% 0%

Questions & Answers

As answered by people managing Serpstat and EntityRise.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

EntityRise's answer:

EntityRise is an AI visibility audit that measures how ChatGPT, Claude, Gemini, Grok and Perplexity describe and recommend a company, on buyer questions the company approves itself. The question set is sealed with a hash before the first test, so every EntityRise result can be traced and the same measurement can be repeated. Each audit tests 20 buyer questions across five AI providers and ends with a prioritized fix plan. EntityRise also implements the fixes, combining generative engine optimization (GEO), answer engine optimization (AEO) and SEO in one service.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

EntityRise's answer:

EntityRise combines measurement and implementation: a $49 self-serve AI visibility audit, then an EntityRise team that implements the fixes. The audit has no subscription and no prompt limits, and every result is based on buyer questions the customer approves. For implementation, the Implementation Sprint delivers six agreed fixes in six weeks, and Growth Service provides continuous work with SEO included in the price. Because one team measures and implements, every change is checked against the same measurement.

How would you describe the primary audience of your product?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

EntityRise's answer:

EntityRise is built for companies that win customers online: local and service businesses, e-commerce stores, B2B service firms and software companies. It serves founders and marketing leaders who need to know whether ChatGPT, Claude, Gemini, Grok and Perplexity recommend their company, and what to fix when they do not.

Which are the primary technologies used for building your product?

EntityRise's answer:

EntityRise audits query ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Grok (xAI) and Perplexity.

What's the story behind your product?

EntityRise's answer:

EntityRise was founded by Kamil Kępiński and is operated by Smophy Labs Inc., a Delaware corporation. It grew out of client work in SEO and AI: teams could fix their SEO while AI assistants still recommended someone else, and there was no reliable way to measure why. In 2025 the team built the tool it could not find anywhere, a way to measure how AI systems see a company. After a year of internal use, EntityRise opened the AI Visibility Audit to other companies in 2026, together with implementation services.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Serpstat no reviews yet
EntityRise no reviews yet

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We have no reviews of EntityRise yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Serpstat 5 mentions
EntityRise 0 mentions
  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com... Source: over 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago

View more

Tracking EntityRise since Sep 2026.

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