Software Alternatives & Startups

SerpApi VS Zagl

Compare SerpApi VS Zagl and see what are their differences

SerpApi

Access real-time results from Google and 100+ search engines with a simple API. No proxies, CAPTCHAs, or parsing required.

Rating
0 reviews
Pricing
Freemium
Zagl

Create short links in seconds. No registration required.

Rating
0 reviews
Pricing
Freemium $5 / Monthly (Pro)
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, SerpApi seems to be more popular. It has been mentioned 108 times since March 2021.

social mentions
108 vs 0
APIs popularity
100% vs 0%
alternatives listed
240+ vs 80

Base details

Website, pricing, platforms and company facts side by side.

SerpApi
Zagl
Website serpapi.com za.gl
Pricing
Freemium $5 / Monthly (Pro) Official pricing
Company Startup from the United States · 50 - 99 employees 2017
Listed in

About SerpApi and Zagl

In their own words, as submitted to SaaSHub.

SerpApi
Zagl

We help you automate gathering data from search engines like Google, Bing, or Yahoo. What's cool about SerpApi is that it handles all the scraping complexities for you, like dealing with CAPTCHAs, managing IP addresses, and parsing data into a structured JSON. So you don't have to worry...

Read more about SerpApi

Free URL shortener with click tracking, custom aliases, password protection, QR codes, wait timer, UTM parameters, Google Tag Manager, and expiration dates. Use your short links anywhere - Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, WhatsApp, Discord, Telegram, Google Sheets,...

Read more about Zagl

Features and specs

What each product offers, as listed by its team.

SerpApi 5 features
Zagl 11 features
  • Comprehensive Data Extraction
    SerpApi provides a powerful and easy-to-use API for extracting search engine results, allowing users to access a wide variety of data types such as ads, maps, organic results, and more from multiple search engines.
  • Real-time Data
    The API is designed to retrieve real-time search results, which is crucial for applications that rely on up-to-date information, such as market research and competitive analysis.
  • Easy Integration
    SerpApi offers detailed documentation and client libraries in multiple programming languages, simplifying the integration process for developers across different platforms.
  • Scalability
    SerpApi is able to handle large volumes of requests, making it suitable for businesses of various sizes, from startups to large enterprises needing to gather extensive data.
  • Automated Billing
    The platform provides automated billing and usage management which ensures that businesses can easily manage their costs and understand their data usage.
  • URL Shortening
    Create short, memorable links from long URLs instantly
  • Custom Aliases
    Choose your own custom short link endings
  • Click Analytics
    Track clicks with geographic data and referrer info
  • Password Protection
    Secure links and pastes with password access
  • Expiration Dates
    Set links to auto-expire after a specific date
  • QR Code Generator
    Generate QR codes for any shortened link
  • Pastebin
    Share code and text with syntax highlighting
  • AI Landing Pages
    Generate landing pages with AI assistance
  • Multi-Language Support
    Interface available in 15 languages
  • API Access
    Integrate URL shortening into your apps
  • Edit Anytime
    Update destination URLs, settings, and content from your dashboard

Analysis

An editorial look at what each product does well and who it suits.

SerpApi
Zagl

Overall verdict

  • Overall, SerpApi is regarded as a reliable and efficient tool for accessing real-time search engine data, particularly beneficial for developers and businesses focused on SEO, market research, and data-driven decision making.

Why this product is good

  • SerpApi, a provider of Google Search API services, is considered good due to its ability to bypass search result scraping challenges by providing reliable and real-time search data with a simple interface. It also offers comprehensive support for various types of searches including images, news, and shopping. Its robust documentation, active customer support, and continuous updates to accommodate changes in search engine algorithms further enhance its reputation.

Recommended for

  • SEO professionals who need accurate and up-to-date search engine results.
  • Developers who want to integrate search functionalities into their applications without dealing with scraping issues.
  • Market researchers looking for insights into search trends and consumer behavior.
  • Businesses that need to monitor their online presence or competitors’ performance on search engines.

Overall verdict

  • The quality of Zagl (za.gl) as a service can vary depending on individual needs. While it provides basic URL shortening functionality and can help streamline link sharing, users should be cautious about potential drawbacks such as security risks, link expiration, or the reliability of the service over time. Overall, it can be a good tool for basic usage but may not be suitable for high-stakes professional purposes where a robust and secure solution is required.

Why this product is good

  • Zagl (za.gl) is a URL shortening service that allows users to create shorter links that are easier to share and track. It is often used by bloggers, social media enthusiasts, and marketers to simplify sharing long URLs. However, some users may find such services useful for tracking clicks and managing multiple links.

Recommended for

  • Casual users looking to share shortened links on social media.
  • Bloggers who do not require advanced analytics.
  • Individuals looking for a quick, easy-to-use URL shortener without investing in paid services.

Videos

Walkthroughs and reviews on video.

SerpApi 3 videos + Add
Zagl 0 videos + Add

OpenAI Function Calling - Connect AI to the Internet

More videos

  • - Scrape Google Search using Python
  • - Scrape Google Maps reviews data using Python

No Zagl videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
SerpApi
Zagl
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing SerpApi and Zagl.

Why should a person choose your product over its competitors?

SerpApi's answer

We provide more search engines under one subscription.

Zagl's answer:

More features, zero cost – Zagl includes click analytics, password protection, custom aliases, QR codes, and expiration dates in the free tier. Competitors like Bitly and TinyURL charge for these features.

Three tools in one – Why pay for separate URL shortener, pastebin, and landing page builder when Zagl offers all three? One dashboard, one account, one platform.

No forced signup – Create and share links immediately. Competitors require accounts before you can shorten a single URL.

Edit without limits – Change your destination URL anytime without breaking existing links. Some competitors lock editing behind paid plans or don't offer it at all.

No ads on free tier – Your links redirect cleanly without interstitial ads or splash pages. Many free URL shorteners insert ads before redirecting.

Global accessibility – Full interface in 15 languages. Most competitors only support English.

Transparent pricing – Free means free. No surprise limits, no hidden paywalls, no bait-and-switch tactics.

How would you describe the primary audience of your product?

SerpApi's answer

Developers/Companies who need data from search engines.

Zagl's answer:

Marketers & Social Media Managers – Need short, trackable links for campaigns across Twitter, Instagram, LinkedIn, and email newsletters. Analytics help measure campaign performance.

Affiliate Marketers – Create clean, branded short links for affiliate products. Track clicks and conversions by country and source.

Developers – Share code snippets via pastebin, use the API for automation, and create quick project landing pages.

Small Businesses & Startups – Need professional link management without enterprise pricing. Free tier covers most needs.

Content Creators & Influencers – Share links in bio, track engagement, generate QR codes for offline-to-online campaigns.

Students & Educators – Share resources, code examples, and materials with easy-to-remember short links.

International Users – Non-English speakers who need a tool in their native language (15 languages supported).

Privacy-Conscious Users – Those who want link shortening without invasive tracking or data selling.

Which are the primary technologies used for building your product?

SerpApi's answer

Ruby on Rails and MongoDB

What makes your product unique?

SerpApi's answer

We're the first web scraping company that focus on scraping search engines.

Zagl's answer:

3-in-1 Platform – Unlike competitors that focus on one tool, Zagl combines URL shortener, pastebin, and AI landing page builder in a single platform.

No Account Required – Start using all core features instantly without signup. Most alternatives force registration before you can do anything.

Full Edit Control – Edit your links, pastes, and pages anytime. Change destinations, update content, modify settings – your short URLs stay the same.

15 Languages – Fully translated interface supporting global users, from English to Arabic, Japanese, and more.

Privacy-Focused – No ads, no data selling, GDPR compliant. Your links and content stay yours.

Generous Free Tier – Unlimited basic usage with analytics, QR codes, password protection, and expiration dates – features competitors charge for.

What's the story behind your product?

SerpApi's answer

Back in 2017, Julien Khaleghy, the founder of SerpApi, built an iOS app that can analyze data from a picture. iOS didn't have a proper machine learning framework back then. It was challenging: iPhones' RAM were limited, no GPU or no dedicated chip acceleration were available, using only CPU was painfully slow, and compiling/porting C code from machine learning framework like Tensorflow or Caffe to iOS wasn't straightforward. Oddly, all of this wasn't the most difficult part of this project. Collecting images from Google Images was.

In these projects, 80% of his time ended up being spent on scraping and parsing Google Images. And maybe only 20% on actual machine learning model training, UI design of the actual apps, and iOS programming. This is how SerpApi was born.

Who are some of the biggest customers of your product?

SerpApi's answer

  • Airbnb
  • Nvidia
  • Meta
  • Shopify
  • Grubhub
  • and more!

User comments

Share your experience with using SerpApi and Zagl. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

SerpApi 108 mentions
Zagl 0 mentions
  • What Is Grok Bot? SpaceXSI's Always-On Agents vs ChatGPT Work and Claude Cowork
    Like every agent, it struggles with web search. That's why we're building a SerpApi integration for it. - Source: dev.to / 1 day ago
  • Markdown vs. JSON: Which Response Format Should You Use?
    > > _Ways to get Markdown output_ An application can use different response formats for different tasks. For example, a research agent could consume Markdown for a broad search-and-summarize step, while a separate data collection... - Source: dev.to / 7 days ago
  • Ask HN: Who is hiring? (November 2026)
    SerpApi | https://serpapi.com | Junior to Senior Fullstack Engineer multiple positions | Customer Success Engineer | Hiring Coordinator | Python/Ruby/PHP/Js/Rust/Kotlin/C#/Crystal/Nim/Elixir Developer Advocate positions | Based in... - Source: Hacker News / 13 days ago

View more

Tracking Zagl since Sep 2021.

Alternatives to SerpApi and Zagl

When comparing SerpApi and Zagl, you can also consider the following products.