Curated was created to make choosing software simpler and more predictable. As subscription models became the norm, pricing structures grew more complex, cancellation processes less straightforward, and data portability harder to evaluate.

What began as a personal effort to identify tools that treated users fairly evolved into a structured review process with clearly defined criteria. Each product listed on Curated is evaluated manually against standards focused on transparent pricing, easy cancellation, exportable data, and fair long-term treatment of customers.

The goal is not to rank features or declare winners, but to remove a layer of uncertainty so users can focus on whether a tool actually solves their problem.