Software Alternatives, Accelerators & Startups

Salesforce Maps VS Unacast

Compare Salesforce Maps VS Unacast and see what are their differences

Salesforce Maps logo Salesforce Maps

Salesforce Maps is a tool that helps companies in finding nearby customers, maximize their selling time with optimal routes, and focus on their sales territories.

Unacast logo Unacast

Unacast is a proximity and location data platform.
  • Salesforce Maps Landing page
    Landing page //
    2023-08-23
  • Unacast Landing page
    Landing page //
    2023-10-01

Salesforce Maps features and specs

  • Improved Sales Productivity
    Salesforce Maps helps in optimizing sales routes and territories, which can lead to more efficient field operations and increased sales productivity.
  • Enhanced Customer Engagement
    By visualizing customer locations and data geographically, sales representatives can prioritize and engage with high-value clients more effectively.
  • Effective Territory Management
    The tool allows for the efficient management and optimization of sales territories, ensuring balanced workloads and coverage.
  • Integration with Salesforce
    Being a Salesforce product, Salesforce Maps integrates seamlessly with other Salesforce tools and data, enhancing overall CRM capabilities.
  • Mobile Accessibility
    Field teams can access Salesforce Maps on mobile devices, ensuring they have timely and relevant information while on the go.
  • Data Visualization
    The platform provides powerful data visualization capabilities, making it easier to identify trends, patterns, and opportunities.

Possible disadvantages of Salesforce Maps

  • Cost
    Salesforce Maps can be expensive, especially for small to medium-sized businesses, as it may require additional licensing or upgrades.
  • Complexity
    The platform can have a steep learning curve for new users, requiring time and training to fully utilize its capabilities.
  • Dependency on Internet Connectivity
    Since Salesforce Maps relies heavily on real-time data syncing, poor internet connectivity can affect its performance and usability.
  • Data Privacy Concerns
    Managing and visualizing customer data geographically can raise concerns about data privacy and compliance with regulations like GDPR.
  • Limited Offline Functionality
    While it has mobile accessibility, its functionality may be limited when offline, which can be a drawback for field teams operating in areas with poor connectivity.
  • Customization Challenges
    Customizing and scaling the platform to fit specific business needs can sometimes be challenging and may require additional investment in resources and expertise.

Unacast features and specs

  • Comprehensive Location Data
    Unacast provides extensive location data, which can be valuable for businesses seeking insights into consumer behavior, foot traffic analysis, and market trends.
  • Privacy Compliance
    Unacast emphasizes privacy by anonymizing data and ensuring compliance with data protection regulations, which helps users navigate legal challenges and protect consumer privacy.
  • Versatile Use Cases
    The platform supports various applications, from urban planning and real estate to retail and advertising, making it versatile for different industries.
  • Data Accuracy
    Unacast is known for its high-quality, accurate data, which is crucial for businesses that rely on precise insights for decision-making and strategy development.

Possible disadvantages of Unacast

  • Cost
    Accessing Unacast's comprehensive data sets can be costly, which may be a barrier for smaller companies or startups with limited budgets.
  • Complexity of Integration
    Integrating Unacast data into existing systems and workflows may require technical expertise, which could be a challenge for companies without dedicated data specialists.
  • Dependence on Third-Party Data
    Unacast relies on third-party sources for some of its location data, which could pose risks related to data reliability and continuity if those sources change or are unavailable.
  • Potential Privacy Concerns
    Despite its privacy measures, some users may still have concerns over the collection and use of location data, which may require further reassurance and transparency from Unacast.

Analysis of Salesforce Maps

Overall verdict

  • Salesforce Maps is generally regarded as a good tool for businesses seeking to leverage location-based insights within the Salesforce ecosystem. Its comprehensive feature set, ease of integration, and ability to enhance field operations make it a valuable asset for companies that require geographic visualization and planning capabilities.

Why this product is good

  • Salesforce Maps, formerly known as MapAnything, is considered a robust geolocation solution that integrates seamlessly with Salesforce. It offers advanced features such as route optimization, territory planning, and live tracking, which help businesses increase productivity, optimize sales processes, and improve customer relationships. The ability to visualize data geographically allows for better strategic decision-making and enhances field service efficiency.

Recommended for

  • Sales teams looking to optimize route planning and improve efficiency in the field.
  • Organizations that need to manage and plan territories effectively.
  • Businesses aiming to gain geographic insights from their Salesforce data.
  • Field service operations desiring better resource allocation and live tracking of assets.

Salesforce Maps videos

Salesforce Maps Territory Planning Demo

More videos:

  • Review - Salesforce Maps Jump Start (Success)
  • Demo - Quick Demo - Youreka and Salesforce Maps

Unacast videos

Unacast Raises 5M$ to Index the Physical World

More videos:

  • Review - Unacast - How the Real World Graph is changing industries globally
  • Review - Busting 5 Myths about Proximity & Location-Data Marketing (Unacast Webinar)

Category Popularity

0-100% (relative to Salesforce Maps and Unacast)
Maps
94 94%
6% 6
Geolocation
0 0%
100% 100
Mapping And GIS
100 100%
0% 0
Web Mapping
95 95%
5% 5

User comments

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What are some alternatives?

When comparing Salesforce Maps and Unacast, you can also consider the following products

Geopointe - Geopointe enables Salesforce users to gain spatial insights via maps and apply geography to business processes.

Clearip - Clearip provides the IP intelligence and fraud detection API in the market.

Esri ArcGIS - ArcGIS provides contextual tools for mapping and spatial reasoning so you can explore data & share location-based insights. ArcGIS is the heart of the Esri Geospatial Cloud. Try ArcGIS for free with 21-day trial.

ipstack - ipstack is a free, real-time IP address to location JSON API and database service supporting IPv4 and IPv6 lookup.

Maptitude - Maptitude is a mapping software that is fitted with GIS features that avail maps and other forms of data regarding the surrounding geographical areas. Read more about Maptitude.

geoPlugin - geoPlugin is a free and easy webmaster resource that provides geolocation technology.