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RunPPC VS ShellNewHandler

Compare RunPPC VS ShellNewHandler and see what are their differences

RunPPC

RunPPC's AI reviews your Google Ads account and proposes the fixes that lower your cost per lead. You approve in one click. Plans from $49/mo, month to month. AI agent for Google Ads, built for small businesses.

Rating
0 reviews
Pricing
Free trial $49 / Monthly (For the business owner running their own Google Ads.)
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ShellNewHandler

SourceForge.net: ShellNewHandler details page

Rating
0 reviews
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Status.io
Status.io is a hosted status page platform for incident communication and uptime monitoring. Keep your customers informed with real-time status updates, maintenance alerts, and transparent system notifications. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, ShellNewHandler seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
0 vs 2
PPC popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

RunPPC
ShellNewHandler
Website runppc.com sourceforge.net
Pricing
Free trial $49 / Monthly (For the business owner running their own Google Ads.) Official pricing
—
Company Startup from France · 1 - 9 employees —
Listed in
PPC Advertising Marketing Automation AI AI Tools Landing Page Optimization Google Ads +4
Cloud Storage Monitoring Tools File Sharing Website Monitoring +1

About RunPPC and ShellNewHandler

In their own words, as submitted to SaaSHub.

RunPPC
ShellNewHandler

RunPPC is an AI agent for Google Ads, built for small businesses and for the agencies and freelancers who manage their accounts. It connects to your Google Ads account and reviews it every day: wasted spend, low-cost keywords that convert, broken conversion tracking. You can also chat with the...

Read more about RunPPC

No description of ShellNewHandler yet.

Features and specs

What each product offers, as listed by its team.

RunPPC 13 features
ShellNewHandler 0 features
  • AI Chat Agent
    Ask about your own account in plain English and get a straight answer, not generic best practice
  • Daily account reviews
    Your Google Ads account is checked every day, not once a quarter
  • One-click approval
    Nothing is applied until you approve it, then RunPPC makes the change in your account for you
  • Wasted spend detection
    Flags the keywords and placements quietly draining your budget
  • Cheap converter discovery
    Surfaces low-cost keywords that actually turn into leads
  • Conversion tracking health
    Catches broken tracking before it costs you a month of data
  • Dynamic landing pages
    Same URL, rewritten per keyword and per city — no developer needed
  • Dynamic Location Insertion
    Ads and pages match the searcher's city automatically
  • Call & form tracking
    Every lead attributed back to the campaign that produced it
  • Cost per lead reporting
    A real cost per lead, not a cost per conversion event
  • Offline conversion upload
    Sends closed leads back to Google so campaigns bid on what converts
  • Multi-account management
    Built for agencies and freelancers running several accounts
  • Weekly digests
    A short summary of what changed and what to fix next

No features have been listed yet.

Analysis

An editorial look at what each product does well and who it suits.

RunPPC
ShellNewHandler

No analysis of RunPPC yet.

Overall verdict

  • ShellNewHandler is a niche, lightweight utility hosted on SourceForge designed to give users more control over the Windows 'New' context menu (the ShellNew menu). It can be considered good for its specific narrow use case, but it is an older, minimally maintained tool that may not suit all users, especially those on modern Windows versions.

Why this product is good

  • Provides direct control over customizing the Windows right-click 'New' menu, allowing users to add or remove file type entries
  • Lightweight and free, without bundled bloatware typical of some other free utilities
  • Simple and focused in scope, making it easy to understand for its specific purpose
  • Open distribution via SourceForge allows transparency and no-cost access

Recommended for

  • Power users who want to declutter or customize the Windows New context menu
  • IT administrators managing standardized desktop environments across multiple machines
  • Users comfortable with older utility-style tools and Windows registry-related tweaks
  • Not recommended for casual users seeking modern, actively supported software with regular updates

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
RunPPC
ShellNewHandler
100% 100%
PPC
0% 0%
0% 0%
File Sharing
100% 100%
100% 100%
AI
0% 0%
0% 0%
Cloud Storage
100% 100%

User comments

Share your experience with using RunPPC and ShellNewHandler. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

RunPPC 0 mentions
ShellNewHandler 2 mentions

Tracking RunPPC since Aug 2026.

  • I recently got libreoffice, but now the new option in right click looks like a mess. Can someone help me get rid of them please?
    Use Shell New Handler. Run the portable app and simply untick the items you don't want to appear in your new context menu. Source: about 4 years ago
  • This menu should be easy to add/remove programs to... Who is really creating Access Databases from this menu often enough to keep it here? (Not me!) Is there an easy way to edit this?
    I've always used ShellNewHandler for this. It's a really simple portable utility that allows you to remove most of the items from that menu. Tested it out on Windows 11 and it's still compatible. Source: over 5 years ago

Alternatives to RunPPC and ShellNewHandler

When comparing RunPPC and ShellNewHandler, you can also consider the following products.

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