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Roundabout VS Upfluence

Compare Roundabout VS Upfluence and see what are their differences

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Roundabout logo Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform

Upfluence logo Upfluence

Upfluence allows brands to identify their influencers in seconds and reach them at scale.
Not present

Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily:

  • Identifying top-niche profiles across over 60 niches, including official insights data;
  • Maintaining meticulous control over your campaign's every phase (storytelling, content approval, and shipments);
  • Saving up to 90% of the time typically spent on operational steps.

You can sign up for free to get access to:

  • influencers profiles in all niches, using AI-lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

The more campaigns you buy, the more you save:

  • 5% discount if you buy campaigns every 3 months
  • 10% discount if you buy campaigns every month
  • Upfluence Landing page
    Landing page //
    2022-11-08

Roundabout

Website
roundabout.pro
Pricing URL
Official Roundabout Pricing
$ Details
freemium $143.0 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
Platforms
Instagram TikTok
Release Date
2022 October
Edit details

Upfluence

Website
search.upfluence.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Roundabout features and specs

  • Influencer lists (+60 niches, validated): Yes
  • AI Lookalike profiles: Yes
  • Influencer insight data performances: Yes
  • Campaign budgeting: Yes
  • Campaign brief creation: Yes
  • Influencer agreements automation: Yes
  • Influencer payment automation: Yes
  • Real-time campaign reports: Yes
  • Multi-campaigns: Yes
  • Content management: Yes
  • Shipping management: Yes
  • Campaign brief templates: Yes
  • Influencer search : Yes

Upfluence features and specs

No features have been listed yet.

Roundabout videos

+ Add

Roundabout Review - In Case You Missed It

More videos:

  • Review - Roundabout Review
  • Review - Roundabout Review (PC)

Upfluence videos

+ Add

Upfluence Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Upfluence Search Result Page Training

Category Popularity

0-100% (relative to Roundabout and Upfluence)

Roundabout

Upfluence

Influencer Marketing
7 7%
Influencer Marketing
93% 93
Social Media Marketing
24 24%
Social Media Marketing
76% 76
Marketing Platform
0 0%
Marketing Platform
100% 100
Marketing
10 10%
Marketing
90% 90

Questions and Answers

As answered by people managing Roundabout and Upfluence.

Who are some of the biggest customers of your product?

Roundabout's answer

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe your primary audience?

Roundabout's answer

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

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What are some alternatives?

When comparing Roundabout and Upfluence, you can also consider the following products

HypeAuditor - All-in-one Influencer Marketing Platform

Traackr - Traackr is an influencer marketing platform.

IZEA - IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

NeoReach - Influencer marketing search & user content campaign tracking

Heepsy - Find influencers in seconds. Instant access to influencers by location and category. Analyze and contact influencers. Start your campaign now.

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