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Roundabout VS Upfluence

Compare Roundabout VS Upfluence and see what are their differences

Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform

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Rating
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Pricing
Open source Freemium $143 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
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Upfluence

Upfluence allows brands to identify their influencers in seconds and reach them at scale.

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Modelence
Create production-ready applications with zero code sponsored

Which is more popular?

Influencer Marketing popularity
3% vs 97%
alternatives listed
30 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

Roundabout
Upfluence
Website roundabout.pro upfluence.com
Pricing
Open source Freemium $143 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign)) Official pricing
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Platforms
Instagram TikTok
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Company 2022 Startup from the United States
Listed in
Marketing Social Media Marketing Influencer Marketing AI +1
Influencer Marketing Marketing Platform Social Media Tools Social Media Analytics +1

About Roundabout and Upfluence

In their own words, as submitted to SaaSHub.

Roundabout
Upfluence

Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily: Identifying top-niche profiles across over 60 niches, including official insights data; Maintaining meticulous control over your campaign's every...

Read more about Roundabout

No description of Upfluence yet.

Features and specs

What each product offers, as listed by its team.

Roundabout 13 features
Upfluence 5 features
  • Influencer lists (+60 niches, validated)
  • AI Lookalike profiles
  • Influencer insight data performances
  • Campaign budgeting
  • Campaign brief creation
  • Influencer agreements automation
  • Influencer payment automation
  • Real-time campaign reports
  • Multi-campaigns
  • Content management
  • Shipping management
  • Campaign brief templates
  • Influencer search
  • Comprehensive Database
    Upfluence offers a vast database of influencers, making it easier for businesses to find relevant influencers that align with their niche and target audience.
  • Advanced Search Filters
    Users can leverage advanced search filters to narrow down influencers based on various parameters such as engagement rate, follower count, and social platform.
  • Detailed Analytics
    Upfluence provides users with in-depth analytics and performance metrics, aiding in the assessment of influencer impact and campaign ROI.
  • Integrated Influencer Outreach
    The platform allows users to manage influencer outreach and communication directly from the interface, streamlining collaboration efforts.
  • Multi-Platform Support
    Upfluence supports multiple social media platforms, including Instagram, YouTube, and TikTok, ensuring versatile influencer marketing.

Possible disadvantages

  • Cost
    Upfluence can be expensive for small businesses or startups, potentially limiting access to its comprehensive features.
  • Complexity
    The platform might have a steep learning curve for new users unfamiliar with influencer marketing tools and analytics.
  • Occasional Data Inconsistencies
    Users might encounter occasional inconsistencies in influencer data, which could affect decision-making processes.
  • Limited Free Features
    The free version of Upfluence offers limited features, which might not be sufficient for businesses looking to get a full understanding of the platform's capabilities before committing.
  • Customer Support
    Some users have reported that customer support responses can be slow, impacting the resolution of issues and usability of the platform.

Analysis

An editorial look at what each product does well and who it suits.

Roundabout
Upfluence

No analysis of Roundabout yet.

Overall verdict

  • Overall, Upfluence is a strong option for brands looking to enhance their influencer marketing efforts with a suite of powerful tools and data-driven insights.

Why this product is good

  • Upfluence is generally considered good due to its comprehensive influencer marketing platform that offers tools for influencer discovery, campaign management, and analytics. It helps businesses streamline the process of finding and managing influencer partnerships, with features like a robust influencer database and real-time campaign tracking. Users appreciate its user-friendly interface and the ability to manage multiple campaigns from a single platform.

Recommended for

  • Brands and businesses aiming to scale influencer marketing campaigns
  • Marketing agencies managing multiple clients
  • Companies seeking data-backed influencer strategies
  • Organizations looking for detailed influencer analytics and reporting

Videos

Walkthroughs and reviews on video.

Roundabout 3 videos + Add
Upfluence 2 videos + Add

Roundabout Review - In Case You Missed It

More videos

  • - Roundabout Review
  • - Roundabout Review (PC)

Upfluence Review: Influencer Marketing Software (Platform)

More videos

  • - Upfluence Search Result Page Training

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Roundabout
Upfluence
3% 3%
Influencer Marketing
97% 97%
4% 4%
Marketing
96% 96%
100% 100%
AI
0% 0%
0% 0%
Marketing Platform
100% 100%

Questions & Answers

As answered by people managing Roundabout and Upfluence.

Who are some of the biggest customers of your product?

Roundabout's answer

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe the primary audience of your product?

Roundabout's answer

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Roundabout no reviews yet
Upfluence no reviews yet

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