RootData
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PinpointIQ
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PiinPoint
PinpointIQ is geographic market intelligence built for private equity firms investing in location-based businesses and the operators they back. It covers 30+ verticals (HVAC, plumbing, electrical, pest control, landscaping, veterinary, dental, auto repair, funeral homes, and more) across 900+ U.S. metropolitan statistical areas, with MSA-level total addressable market, competitive density, demographic drivers, and individual business data down to the census-tract level. Common workflows include platform diligence, add-on sourcing, market scoring, and white-space mapping. Built by 2nd St Strategy.
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PinpointIQ's answer:
PinpointIQ combines public market data (Census, BLS, IRS) with proprietary business-level data across 900+ U.S. metros, letting investors size a local TAM, see every operator in any market, and benchmark competitive density down to the census tract in under five minutes.
PinpointIQ's answer:
Software competition to PinpoinIQ is limited - the alternative is to hire consultants. We focus on the actual question deal teams ask (is this market worth investing in?) and answer it with data you would otherwise pay a consulting firm to assemble.
PinpointIQ's answer:
Middle-market private equity investors and the corporate development teams that back location-based businesses (HVAC, dental, veterinary, property maintenance, pest control, and similar).
PinpointIQ's answer:
After running 150+ commercial due diligences at 2nd St Strategy, the same questions kept coming up: how big is this local market, who is already there, and where should we go next. PinpointIQ packages the answer into a self-serve tool.
PinpointIQ's answer:
Next.js, FastAPI, PostgreSQL, Mapbox, Stripe, Stytch, deployed on Vercel and Railway.
PinpointIQ's answer:
โข Middle-market private equity firms โข Search funds and independent sponsors โข Corporate strategy and M&A teams โข Commercial due diligence consultancies
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