RankYak VS ShellNewHandler

RankYak's answer

RankYak doesn't just generate content, it runs a strategy. It builds a topical map for your site, the topical authority approach SEO agencies use for their clients (the founders worked at those agencies), and publishes an article a day to fill it.

Every article is built to bring in customers, not just traffic. RankYak references and links to your money pages, like your products and services, so readers end up on the pages that earn you money. It also tracks the performance of every single article and refreshes the ones that lose ground.

And it gets to know your business. RankYak's memory learns your experience, milestones and customer cases, and uses them to build trust and authority in your articles (Google's E-E-A-T). Yuno, the built-in SEO copilot, can answer anything about your site: he thinks with you, pulls your data and runs the analysis.

RankYak's answer

• Strategy, not volume: a topical map built the way SEO agencies do it, so every article builds authority in your niche.
• Traffic that converts: money pages are set up automatically or imported from Shopify or WooCommerce, and articles link to them.
• Every article tracked: performance is tracked per article, and older articles get refreshed to regain rankings instead of being published and forgotten.
• Content that knows your business: RankYak's memory learns your experience, milestones and customer cases, and uses them to build E-E-A-T.
• Yuno: an SEO copilot that knows your whole site, thinks with you, fetches data and runs analysis.
• Full-parity MCP: everything in the app works through MCP, so RankYak plugs into Claude, Cursor or your own AI workflows.
• Everything included for $99 per site: keywords, daily articles, publishing, backlinks and refreshes.
• Direct access to the founders: no support tiers.

Try it free for 3 days.

RankYak's answer

Small and medium-sized businesses that know SEO matters but don't have the time, expertise or budget to run it themselves or hire an agency. They want steady traffic from Google and AI search without building an SEO team.

RankYak is also built for: - Agencies managing SEO for multiple client sites from one dashboard - SaaS companies turning their product into search traffic - Ecommerce stores ranking for every category they sell - Startups growing traffic before hiring marketing - Local businesses owning the searches in their area

RankYak's answer

RankYak was founded in February 2025 by Allan de Wit and Lars Koole under their company Height Labs. Between them, they've been doing SEO since 2015: agency work, consulting for agencies, client work, and in-house SEO on products that needed to rank.

Over the years they kept seeing the same problem. SEO works, but only if you keep publishing week after week, and most small businesses don't have the time or budget for an SEO team or agency.

So they built RankYak to run SEO the way an experienced team does: strategy first, a goal to hit, and quality enforced at every step. Allan leads product and design, and Lars leads engineering and AI. RankYak has generated over 70,000 articles to date.