Raddly VS ShellNewHandler

Raddly's answer

Two things, and both are about restraint.

The reply comes back in the language and dialect the reviewer actually used — Gulf Arabic, Egyptian Arabic, Modern Standard Arabic or English. The dialect is detected from the review text itself, not selected in a settings menu, so a customer who wrote in Gulf Arabic is not answered in formal MSA.

And the star threshold is architecture rather than a preference. Auto-Pilot covers four and five star reviews when you switch it on. One to three stars wait for a human every time, and there is no setting that changes that.

Raddly's answer

If your customers write in Arabic, the reply they get back should sound like the language they used. That is the main reason.

Beyond that, Raddly declines two things on purpose. It will not gate reviews: the "Review us on Google" button renders identically whatever rating a customer gave, because showing it only to happy customers is against Google's policy. And feedback collected privately through Raddly Collect is never submitted to Google — it stays first-party, in its own table.

Where it is the wrong choice: you want every review answered automatically including complaints, or you need replies within seconds. Sync runs hourly during active hours, so a review that lands at 2am waits for the morning.

Raddly's answer

Owners and marketing managers of multi-branch consumer businesses in Saudi Arabia and the Gulf — restaurants and cafés, clinics, salons, hotels, retail.

Usually one person is responsible for the Google presence of anywhere between one and fifty branches, and replying to reviews is the task that slips first. Raddly puts every branch in one inbox with a filter to isolate any single one.

The interface is Arabic and English with full right-to-left support, and pricing is shown in SAR to visitors in Saudi Arabia.

Raddly's answer

Raddly was built in Jeddah around a narrow problem: a Saudi business collects Google reviews in Arabic, and answering each one properly takes more attention than a busy owner has on a given day. The ones that get skipped tend to be the ones that mattered.

The design decisions all come from that. Official Google Business Profile API access rather than workarounds, so replies post to the real profile. Dialect read from the review text instead of a dropdown, because a customer writing in Gulf Arabic should not be answered in formal MSA. And an approval step the owner cannot accidentally skip — the reviews worth answering carefully are the negative ones, which is exactly why a machine should not be sending those on its own.

Raddly's answer

• Next.js with the App Router, TypeScript and Tailwind CSS
• Supabase for Postgres, auth and row-level security
• Claude, from Anthropic, for drafting replies
• The official Google Business Profile API for reading reviews and publishing replies
• Vercel for hosting, Lemon Squeezy for billing