Software Alternatives, Accelerators & Startups

Qlik VS Supernormal

Compare Qlik VS Supernormal and see what are their differences

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Qlik logo Qlik

Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

Supernormal logo Supernormal

AI agent for agencies.
  • Qlik Landing page
    Landing page //
    2023-06-28
  • Supernormal Meeting recap
    Meeting recap //
    2026-05-08
  • Supernormal AI agents overview
    AI agents overview //
    2026-05-08

Supernormal turns client meetings into completed work, in a flash. Capture meetings with our Mac and Windows apps without a bot on the call. Then work with the AI agent to generate deliverables: pitch decks, proposals, briefs, follow-up emails, and project plans. Everything organized by project and client. Upload files for extra context, and the agent handles the work while you review and refine. Export or share a link. Built for agencies, consultants, and client-facing teams who want to stop doing and start reviewing.

Supernormal

$ Details
freemium $20 / Monthly
Platforms
MacOS Windows Web
Release Date
2020 January
Startup details
Country
United States
Founder(s)
Colin Treseler, Fabian Perez
Employees
20 - 49

Qlik features and specs

  • Data Integration
    Qlik offers powerful data integration capabilities, allowing users to pull in data from multiple sources, clean it, and prepare it for analysis. This is particularly useful for organizations dealing with diverse datasets.
  • Associative Data Engine
    Qlik's unique associative data engine enables users to explore data freely, without the limitations of traditional hierarchical or query-based models. This feature ensures that all data relationships are maintained and accessible.
  • Interactive Visualizations
    Qlik provides highly interactive and customizable visualizations, making it easier for users to derive insights and share findings. The visualizations are intuitive and can be tailored to meet specific business needs.
  • AI Capabilities
    The platform includes AI-driven features like Insight Advisor, which helps users uncover insights and generate analytics automatically. This reduces the learning curve and makes advanced analytics more accessible.
  • Scalability
    Qlik is designed to scale from small teams to large enterprises. It supports both on-premises and cloud deployments, making it flexible to meet various business sizes and infrastructure preferences.

Possible disadvantages of Qlik

  • Complexity in Initial Setup
    The initial setup and configuration of Qlik can be complex and time-consuming, often requiring specialized knowledge or professional services to get started effectively.
  • Cost
    Qlik can be expensive, especially for smaller businesses. The cost includes not just licensing fees but also potential expenditures on training, deployment, and maintenance.
  • Learning Curve
    Although Qlik offers a powerful feature set, there is a steep learning curve for new users. Mastering the platform's full capabilities can take significant time and effort.
  • Performance Issues
    In some instances, users have reported performance issues, particularly when dealing with extremely large datasets or complex queries, which can hinder real-time analysis.
  • Limited Third-Party Integration
    While Qlik does support integration with various third-party tools, it may not be as extensive as some other analytics platforms. This can limit its usefulness in a highly diversified technology stack.

Supernormal features and specs

  • Autonomous AI agent for deliverables
    Prompt the agent to create slide decks, briefs, spreadsheets, documents, and images. It builds its own task list and executes work autonomously based on your meeting context.
  • No-bot meeting recording
    The notetaker captures meetings using system audio. No AI bot joins your calls.
  • Project-based organization
    Organize all meetings by client or project. The agent works within individual project context to produce project-specific outputs.
  • File upload for context
    Upload local files from your computer to give the agent precise context about your client work, brand guidelines, or project requirements.
  • Enterprise-grade security
    SOC 2 certified with encryption in-transit and at-rest, secure backups, and strict access permissions.

Possible disadvantages of Supernormal

  • Privacy Concerns
    There may be privacy concerns around the recording and storage of meeting conversations and notes, which could be a constraint for sensitive information.
  • Subscription Cost
    SuperNormal requires a subscription for full access to features, which could be a barrier for small teams or startups with limited budgets.
  • Learning Curve
    Despite being user-friendly, there might still be a learning curve for some users to fully utilize all the advanced features offered by the platform.
  • Dependence on Internet Access
    The service relies on a stable internet connection, and any interruptions could hamper its functionality during crucial meetings.
  • Potential for Over-Reliance
    Users might become overly reliant on the automated note-taking feature, possibly neglecting active listening and participation during meetings.

Analysis of Qlik

Overall verdict

  • Qlik is generally considered a good choice for data visualization and business intelligence needs.

Why this product is good

  • Flexibility
    Qlik's platform allows for self-service data discovery, guided analytics, and embedded analytics.
  • Integration
    Qlik integrates well with various data sources, making it versatile for diverse data environments.
  • User friendly
    Qlik offers an intuitive interface that caters both to advanced users and beginners.
  • Active community
    There is a strong community of Qlik users and developers who contribute to forums and share solutions.
  • Powerful analytics
    It provides robust analytics capabilities with associative data indexing, which lets users easily explore data.

Recommended for

  • Businesses seeking a comprehensive business intelligence tool.
  • Users who require a highly flexible, self-service analytics environment.
  • Organizations that need to integrate a wide array of data sources.
  • Companies looking for strong visual analytics capabilities.

Analysis of Supernormal

Overall verdict

  • SuperNormal is considered a good platform for teams seeking to enhance their remote meeting experiences. Its focus on improving communication and documentation efficiency makes it a strong contender in the productivity software space.

Why this product is good

  • SuperNormal, a platform known for enhancing productivity and communication in remote teams, is often praised for its user-friendly interface and robust features such as automatic meeting transcripts and smart summaries. The use of AI to streamline remote work processes makes it a valuable tool for modern digital workplaces.

Recommended for

    SuperNormal is recommended for remote teams, project managers, and companies looking for effective solutions to manage meetings and collaboration in a streamlined manner. It is especially useful for teams that want to leverage AI to reduce manual work in capturing and organizing meeting details.

Qlik videos

A Day in the life of a Qlik Cloud User

More videos:

  • Demo - Qlik Sense Product Tour

Supernormal videos

Supernormal agents turn your meetings into completed work

Category Popularity

0-100% (relative to Qlik and Supernormal)
Data Dashboard
100 100%
0% 0
Productivity
0 0%
100% 100
Business Intelligence
100 100%
0% 0
Web App
0 0%
100% 100

Questions & Answers

As answered by people managing Qlik and Supernormal.

What's the story behind your product?

Supernormal's answer:

Supernormal was founded in 2020 by Colin Treseler and Fabian Perez, who believed work could be betterโ€”less grind, more flow. They started with an AI notetaker that helped thousands of teams capture meetings effortlessly and are now building tools that amplify individual work superpowers, making the super, normal.

Who are some of the biggest customers of your product?

Supernormal's answer:

  • Salesforce
  • GitHub
  • The Guardian
  • Pinterest
  • Forbes
  • Replay

How would you describe the primary audience of your product?

Supernormal's answer:

Supernormal is built for professionals who spend much of their time in meetings and value speed, structure, and reliability. From founders and consultants to sales and product teams, our users want an AI tool that saves time, improves collaboration, and speeds up deliverables.

What makes your product unique?

Supernormal's answer:

No bot joins your meetings. Supernormal runs on your Mac or Windows desktop and uses system audio detection - it captures when your mic is active. Your clients never see a notetaker bot in the participant list. You stay in complete control of what gets recorded. Then, the real difference: Supernormal doesn't just give you meeting notes. It generates completed client work. Turn that strategy call into a finished pitch deck. That brainstorming session into a campaign brief. That RFP review into a response draft. You get deliverables ready to polish and send, not transcripts to rewrite from scratch.

Which are the primary technologies used for building your product?

Supernormal's answer:

See our website for information.

Why should a person choose your product over its competitors?

Supernormal's answer:

Supernormal captures meetings without a bot on the call, then turns those conversations into completed client work. While other tools stop at meeting notes, Supernormal generates the deliverables you actually need: pitch decks, proposals, briefs, and follow-up emails. It works across Google Meet, Zoom, and Microsoft Teams, and offers enterprise-grade security including SOC 2, HIPAA, and GDPR compliance. Built for agencies and client-facing teams who want to stop doing repetitive work and start reviewing polished deliverables.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Qlik and Supernormal

Qlik Reviews

  1. Nik Vassev
    ยท Working at Guide IQ ยท
    Wow So Impresssed

    Qlik's associative data model makes data analytics seamless.

    Highly Recomend using this to anyone.


10 Best Alternatives to Looker in 2024
Qlik: Qlik sets itself apart with its associative analytics engine, enabling users to uncover trends and patterns through intuitive exploration without predefined queries. This offers a more flexible and dynamic analytical process.
Top 11 Fivetran Alternatives for 2024
Qlik provides three data integration products - Stitch (covered under Stitch) Talend Data Fabric (covered under Talend) and Qlik Replicate, which was originally Attunity. Qlik Replicate has both on-premises and cloud replication deployment options for streaming real-time data.
Source: estuary.dev
The 7 Best Embedded iPaaS Solutions to Consider for 2024
Description: Qlik offers a range of integration capabilities that span four product lines. The flagship product is Qlik Replicate, a tool that replicates, synchronizes, distributes, consolidates, and ingests data across major databases, data warehouses, and Hadoop. The portfolio is buoyed by Qlik Compose for data lake and data warehouse automation and Qlik Catalog for...
25 Best Reporting Tools for 2022
QlikView is a classic Reporting Tool that provides analytical solutions and allows you to develop appealing visualization from the data. It is an Enterprise Tool that converts raw data into a meaningful format. Some features of QlikView are as follows:
Source: hevodata.com
Top 10 Visual Analytics Provider For 2021
With some of the most sophisticated array of visualisations, Qlik is a pioneer in visualisation analytics software. With Qlik Sense and QlikView, it helps with a wide range and unorthodox ways of presenting data. Its โ€˜associative analytics engineโ€™ in Qlik Sense moves away from a query-based approach and lets you explore data without any limitations. The engine lets you...

Supernormal Reviews

3 Best Alternatives to Otter.ai
Supernormal is the last of the three AI powered alternatives to Otter. Supernormal uses AI to record, transcribe and generate notes from meetings in Google Meet.

Social recommendations and mentions

Based on our record, Supernormal should be more popular than Qlik. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Qlik mentions (1)

  • GME FTD - Moving Daily Avg.
    All files was pulled into a program called : QLIK, qlik.com is the company and my company uses it for our reporting and our customer's reporting needs. Source: over 5 years ago

Supernormal mentions (3)

  • AI note taking tools
    Quick question, for the people who don't use the various ai note taker tools (ai that takes notes in meetings for you) such as https://fireflies.ai or https://supernormal.com or even https://otter.ai. Source: about 3 years ago
  • Ai note takers
    Well I've seen some ai tools for taking notes like https://supernormal.com/ , so I was wondering if any one has used them. My goal would be just to not have to worry about writing notes during a meeting. Source: about 3 years ago
  • Hiring / searching for culture, async collaboration and remote support
    Looks like a great tool. Do you know how it's different from Supernormal? Source: over 5 years ago

What are some alternatives?

When comparing Qlik and Supernormal, you can also consider the following products

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Otter.ai - Your AI meeting assistant that takes live notes and generates summaries and other insights using Meeting GenAI.

Looker - Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Fireflies.ai - Record, transcribe and search your calls

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Grapevine Surveys - Grapevine is an online survey tool for employee surveys.