Software Alternatives, Accelerators & Startups

PureRef VS AgentClara

Compare PureRef VS AgentClara and see what are their differences

PureRef logo PureRef

The simple way to view and organize your multiple reference images.

AgentClara logo AgentClara

AgentClara is a UK AI receptionist that answers calls, books clients, and handles follow-ups 24/7 for service businesses and agencies. Free AI agents for website chat, SMS, social media and email included. Set up online with a free number in minutes
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  • PureRef Landing page
    Landing page //
    2022-10-23
  • AgentClara Dashboard
    Dashboard //
    2026-08-20
  • AgentClara Analytics
    Analytics //
    2026-08-20
  • AgentClara Analytics 2
    Analytics 2 //
    2026-08-20
  • AgentClara Test your channels
    Test your channels //
    2026-08-20
  • AgentClara Test your agents responses over calls
    Test your agents responses over calls //
    2026-08-20

PureRef features and specs

  • User-Friendly Interface
    PureRef offers a simple and intuitive interface that makes it easy to organize and manage reference images. The minimalistic design allows users to focus on their work without unnecessary distractions.
  • Lightweight and Portable
    The software is lightweight and does not require installation, making it highly portable. Users can run PureRef from a USB drive or any location on their computer.
  • Flexible Canvas
    PureRef provides a flexible canvas that can be easily resized and adjusted to fit users’ needs. This allows for seamless scaling of images without quality loss and the ability to organize the workspace freely.
  • Cross-Platform Compatibility
    PureRef is available on Windows, macOS, and Linux, allowing users to maintain a consistent workflow across different operating systems.
  • Customizable Shortcuts
    Users can customize keyboard shortcuts to fit their workflow, which increases efficiency and speeds up navigation within the software.
  • Multiple Image Formats
    PureRef supports a wide range of image formats, ensuring compatibility with most reference images beyond basic formats like JPG and PNG.

Possible disadvantages of PureRef

  • Limited Editing Tools
    While PureRef excels in organizing and displaying reference images, it lacks advanced editing tools, which means users need to rely on other software for image adjustments or annotations.
  • No Cloud Integration
    PureRef does not offer built-in cloud storage or syncing options, which could be inconvenient for users who work across multiple devices and want seamless access to their reference boards.
  • Learning Curve for Advanced Features
    While basic functionalities are easy to grasp, some advanced features and keyboard shortcuts may require time to learn and master, particularly for users new to PureRef.
  • Not Free for All Users
    Although PureRef offers a pay-what-you-want pricing model, users may face ethical dilemmas or budget constraints when deciding what to pay, especially if they plan to use it for professional purposes.
  • Occasional Performance Issues
    Some users report occasional lag or performance issues when handling extremely large collections of high-resolution images, which can disrupt workflow.

AgentClara features and specs

  • 24/7 call answering
    Clara answers every business call instantly, day or night, in your business name — no voicemail, no queue, no out-of-hours surcharge.
  • Live calendar booking
    Books appointments directly into your real diary during the call, then sends confirmations and reminders by SMS or email to cut no-shows.
  • Multi-channel AI agents
    Free AI agents for website chat, SMS, social media inbox and email included alongside calls — one assistant across every enquiry channel.
  • Automatic follow-ups
    Chases enquiries that didn't book, so leads don't go cold while you're working. 5.
  • Self-serve setup
    Get a free number and go live in minutes online — no sales call, no quote, no setup fee. Every account starts with £100 of free credit. 6.
  • UK-built and GDPR-native
    UK numbers, UK phrasing and accents, pricing in pounds, and UK GDPR compliance built in from the ground up.
  • Agency white-label
    Agencies and resellers manage every client business under one account with recurring revenue share — no engineering required.

PureRef videos

The Best Free Tool for Artists - PureRef

More videos:

  • Tutorial - PureRef tutorial: a free, cross-platform virtual board for artists!
  • Review - PureRef Review

AgentClara videos

No AgentClara videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to PureRef and AgentClara)
Productivity
100 100%
0% 0
SaaS
0 0%
100% 100
Digital Asset Management
100 100%
0% 0
AI
0 0%
100% 100

Questions & Answers

As answered by people managing PureRef and AgentClara.

Which are the primary technologies used for building your product?

AgentClara's answer:

A React and TypeScript web application on a Postgres backend, with real-time voice handled over a persistent WebSocket bridge for low-latency conversation. Large language models power the conversational layer, with dedicated speech and telephony infrastructure for calls, plus integrations for calendars, messaging channels and payments.

What makes your product unique?

AgentClara's answer:

Most AI receptionists answer the phone. Clara staffs the whole front desk: she answers every call 24/7, books clients straight into your live diary, chases enquiries that didn't book, and covers your website chat, SMS, social media inbox and email — with those extra channels included free, not sold as add-ons. She's UK-built, GDPR-native, priced in pounds, and you set her up yourself online in minutes with a free number and £100 of credit — no sales call, no quote.

Why should a person choose your product over its competitors?

AgentClara's answer:

Three reasons. First, channels: rivals are phone-first, so DMs and web chat go unanswered — Clara covers every channel in one place. Second, booking: many entry plans only take messages or send a booking link; Clara books the appointment during the call and sends the confirmation. Third, no sales process: the big UK incumbents quote you after a consultation, while Clara is self-serve with £100 of free credit so you can test her on your real calls before paying anything.

How would you describe the primary audience of your product?

AgentClara's answer:

UK service businesses that lose money to missed calls — gyms, salons, aesthetics clinics, dental practices, estate agents and law firms — where one missed enquiry is a lost booking worth hundreds. The second audience is agencies and resellers who want to offer AI receptionists to their own client book without building the technology themselves.

What's the story behind your product?

AgentClara's answer:

AgentClara was built by a Glasgow gym owner who kept losing members to unanswered calls. The phone rang mid-class, the Instagram DM arrived at 10pm, and the customer joined the gym down the road — not because the service was worse, but because nobody answered. Clara was built to be the employee that always answers, and now does the same job for service businesses across the UK.

User comments

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Social recommendations and mentions

Based on our record, PureRef seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PureRef mentions (4)

  • how do u guys organize your visual inspiration/refs digitally?
    I mainly use offline means: organising all my files in a hierarchy of folders and using pureref (which I highly recommend) to make moodboards, and ofc an external hard drive to save backups. The only online means I use is google drive for online backups. Source: about 4 years ago
  • HELP! So I want to trace this Image(704x702) into a Pixel art (32 x 32 or 40 x 40) but when I resize it, it gets like this (2nd picture) and if I don't, then the pixels are too small, What do i do?
    If you just want the image to be a transparent overlay while you draw 'through the image'(with it being unchanged) you can use something like Pureref(pureref.com) to set the image as always on top + turn opacity down a bit. Source: about 4 years ago
  • Hide user name in menu bar.
    If you can’t get it to work inside of max, I thought of a free easy workaround you could try. I use the software pureref to manage and quickly access reference images. You could just resize an empty pureref window to cover your username. Change the color and opacity to whatever you want, lock the window and switch turn on the transparent to mouse option and you should be good to go! Source: over 4 years ago
  • Hello Reddit! this is my 1st time posting and i'm excited to share some of my sketches with you guys. I like drawing dynamic poses, it's a really fun exercise!. These 4 girls are from reference pics out of Pinterest. Suggestions are welcome :D. Have a great day!
    The high kicking girl on the right is in a PureRef board I keep to practice gesture. Source: about 5 years ago

AgentClara mentions (0)

We have not tracked any mentions of AgentClara yet. Tracking of AgentClara recommendations started around Aug 2026.

What are some alternatives?

When comparing PureRef and AgentClara, you can also consider the following products

Eagle App - Unify your creative inspiration in one place. Store anything – inspiring images, design mockups, illustrations, screenshots and more.

Vapi - Voice AI Infrastructure for the Internet

BeeRef - A Simple Reference Image Viewer

Retell AI - API that enables developers to build human-like voice agents

Milanote - Milanote is a note taking app for creative work.

MoneyPenny - Track time and expenses, issue professional invoices and manage projects in one place. MoneyPenny is the best solution for your business.