Publer VS Hookle

Compare Publer VS Hookle and see what are their differences

Rating: 0 reviews

Rating: 0 reviews
Pricing: Freemium Free trial $3.99 / Monthly (Billed annually, excluding any applicable taxes)

Alterable

Real-time, open-time content for email: countdown timers, dynamic images, live product picks, geo-targeted maps, one-click surveys, and scratch-card rewards. No code, no ESP integration, rendered fresh every time someone opens. sponsored

Which is more popular?

Based on our record, Publer seems to be more popular. It has been mentioned 5 times since March 2021.

social mentions: 5 vs 0
Social Media Tools popularity: 95% vs 5%
alternatives listed: 240+ vs 89

Base details

Website, pricing, platforms and company facts side by side.

	Publer	Hookle
Website	publer.com	hookle.net
Pricing	Official pricing	Freemium Free trial $3.99 / Monthly (Billed annually, excluding any applicable taxes) Official pricing
Platforms	—	Android iOS iPad
Company	—	Startup from Finland · 1 - 9 employees
Listed in	Social Media Tools Social Media Marketing Social Media Management Social Media Scheduling +1	Social Media Apps Social Media Tools Social Media Management Social Media Monitoring Social Media Automation Business Productivity Productivity Social Media Marketing Marketing Automation +6

About Publer and Hookle

In their own words, as submitted to SaaSHub.

Publer

Hookle

No description of Publer yet.

Create content in seconds with smart AI suggestions and grow fast on social with one app. Make your business seen on all social media platforms around the clock and get started for free! Trusted by 25000+ small businesses across the world⭐⭐⭐⭐⭐ With Hookle you can create, plan, schedule and...

Features and specs

What each product offers, as listed by its team.

Publer 6 features

Hookle 15 features

Ease of Use
Publer offers an intuitive and user-friendly interface, making it easy for users to schedule and manage posts across multiple social media platforms without extensive training.
Multi-Platform Support
Supports a wide range of social media platforms including Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and Instagram, providing comprehensive social media management in one place.
Rich Media Support
Allows users to schedule posts containing various types of media such as images, videos, and GIFs, thus facilitating engaging content creation.
Post Recycling
Provides the ability to recycle evergreen posts automatically, which can save time and effort for social media managers.
Bulk Upload
Enables bulk uploading of posts using CSV files, significantly speeding up the content scheduling process.
Analytics and Reporting
Offers analytics and reporting features to track the performance of posts, providing valuable insights into social media strategies.

Possible disadvantages

Limited Free Plan
The free plan has limitations in terms of the number of accounts and posts you can schedule, which might not be sufficient for larger teams or users with high-volume needs.
Interface Learning Curve
While it is user-friendly, some users may still find certain advanced features require a bit of a learning curve to use effectively.
Limited Advanced Features
May lack some advanced features found in more comprehensive social media management tools, such as in-depth competitor analysis or advanced automation workflows.
Instagram Direct Publishing Limitations
Direct publishing to Instagram has certain restrictions and may not work as seamlessly as it does for other platforms, potentially requiring manual intervention.
Occasional Bugs
Some users have reported occasional bugs or glitches, particularly with new updates or features, which can disrupt the scheduling process.

Easy to set-up and use
Smart AI suggestions
Connected social media accounts
Up to 20
Scheduling
Insights and monitoring
Free plan
Free trial
Multi-image posting
Video sharing
Images and links
Premium support
Demo
Recurring Posts
Free Pictures
Yes. From Unsplash
Calendar Management

Analysis

An editorial look at what each product does well and who it suits.

Publer

Hookle

Overall verdict

Overall, Publer is considered a good option for individuals and businesses looking for a reliable and affordable social media management tool. It caters well to small and medium-sized businesses due to its scalable features and budget-friendly pricing.

Why this product is good

Publer is a social media management tool that offers a range of features including scheduling, analytics, and team collaboration which makes managing multiple social media accounts more efficient. Its user-friendly interface and automation capabilities are often praised by users.

Recommended for

Small businesses
Social media managers
Content creators
Marketing teams
Freelancers

No analysis of Hookle yet.

Videos

Walkthroughs and reviews on video.

Publer 3 videos + Add

Hookle 2 videos + Add

A Useful Social Media Scheduling Tool?! - Publer First Impression

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Publer

Hookle

95% 95%

Social Media Tools

5% 5%

96% 96%

Social Media Marketing

4% 4%

93% 93%

Social Media Management

7% 7%

100% 100%

Social Media Scheduling

0% 0%

Questions & Answers

As answered by people managing Publer and Hookle.

Why should a person choose your product over its competitors?

Hookle's answer:

Hookle is easy-to-use other than competitors tools and affordable for small businesses.

Who are some of the biggest customers of your product?

Hookle's answer:

Hookle is trusted by small businesses from 130+ countries worldwide.

How would you describe the primary audience of your product?

Hookle's answer:

Small business owners, self-employed, freelancers, and busy entrepreneurs.

What makes your product unique?

Hookle's answer:

Hookle is developed particularly for busy small businesses and for their needs. It offers the essential features marketing across socials and is by far the easiest to use tool in the market.

What's the story behind your product?

Hookle's answer:

The company is founded by three serial entrepreneurs, who know the pains of small business owners. That's why they founded Hookle, a company that makes life easier for small businesses by simplifying and automating the complex jungle of social media marketing into one simple platform.

Founders have created a complete marketing solution with the smoothest app on the market. That’s why entrepreneurs love our app.

User comments

Share your experience with using Publer and Hookle. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Publer no reviews yet

Hookle no reviews yet

The best AI social media management tools in 2026
www.velocity.li · Aug 2026

Publer is the value scheduler of the group, with AI Assist captions and strong bulk-scheduling tools. Publer's Free plan covers 3 social accounts (X excluded), 10 pending posts per account, and 25 drafts, and its paid...
10 best Hootsuite alternatives
postoria.io · Apr 2026

Publer is a social media scheduling tool that emphasizes flexibility and automation. It supports bulk scheduling, content recycling, and post variations. The platform is often used by freelancers and small teams.
10 alternatives to Buffer for auto-posting
postoria.io · Feb 2026

Publer is a flexible scheduler that can be very inexpensive for solo users or small setups—especially if you don’t manage many accounts.

We have no reviews of Hookle yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Publer 5 mentions

Hookle 0 mentions

Best 7 Social Media Scheduler APIs for Agents & Developers
Publer is mostly known as a regular scheduling app with a calendar and a dashboard, and that comes through even in its API. - Source: dev.to / 3 months ago
How We’re Building a Social Media Empire with Rails and Sidekiq
Oh, and one more thing… Turns out we’re not the only social media management tool built with Rails, shoutout to Publer, whose product and UX has definitely inspired us along the way. - Source: dev.to / about 1 year ago
Social media manager platforms
We use publer.io and love it. If you want to try it out here is our affiliate link https://publer.io/mightymanatee. Happy to answer any questions you have. Source: over 3 years ago

Tracking Hookle since Sep 2021.

Alternatives to Publer and Hookle

When comparing Publer and Hookle, you can also consider the following products.

Buffer
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Hootsuite
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

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SproutSocial
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

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Metricool
Analyze, manage and measure your social media activity

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Planoly
Planoly: Post Planner for Instagram is a first visual planner and scheduler for Instagram that manages your Instagram’s marketing campaigns and content visually before pushing it live.

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