Pubble's answer

Most audience-interaction tools are built around meetings and presentations - slides, workshops, in-room voting. Pubble is built for media and event teams engaging audiences on their own websites: newsrooms running reader Q&As and election-night live blogs, sports media powering second-screen match coverage, event teams embedding participation into their own pages. If the engagement should live on your site, keep your branding, connect to your subscriber accounts and survive very large concurrent audiences, that's the case for Pubble. The Washington Post uses it for live journalism, and Microsoft has run large-scale events on it, including Build and Ignite.

ReactLive's answer:

ReactLive beats different competitors for different reasons. Here's how we see it:

vs. Slido, Mentimeter, Pigeonhole (the Q&A/polling tools). These collect questions and let a moderator pick a few; everyone else is ignored. ReactLive answers — automatically, in under a second, cited to what the speaker actually said. Choose ReactLive if you're tired of the quiet 80% never being heard, repeat questions clogging the queue, and a "we'll follow up" that never happens. Same live-event job, but the AI does the heavy lifting instead of a scrambling moderator.

vs. Read.ai, Otter, Fireflies (the meeting copilots). These only work inside a Zoom/Teams/Meet call — they can't see a stage or a live audience. If your event happens in a room or hybrid, they simply don't work. ReactLive is the only copilot built for the physical and hybrid room. (They're complementary, not competitive: use Read.ai for your calls, ReactLive for your events.)

vs. doing it manually / a human moderator. ReactLive runs four jobs in parallel that no single person can — answering the long tail, reading sentiment in real time, drafting timely polls, and pushing announcements — while your team stays in the actual conversation.

The reasons that tip a decision:

• It answers, not just collects — the Auto-Answer Loop resolves most questions live, grounded and cited.
• In your voice, on your rules — a single config file controls tone and red lines; a human can override anything. It's not a black box.
• Everyone leaves with the knowledge — automatic summary, answered queue, insights, and searchable transcript sent to the whole audience.
• Nearly zero friction — under 90 seconds to launch, QR-first for the audience (no app, no account), one-line embed, plus an MCP connector for AI agents.
• Priced for reality — a genuinely free tier and self-serve, usage-based pricing, not per-seat "contact sales" contracts.

One-sentence version: Choose ReactLive because it's the only tool that actually runs your live event with you — answering your audience in real time from cited context, in your voice — where Q&A widgets only collect questions and meeting copilots can't see the room at all.

Pubble's answer

Pubble runs audience engagement on your own website, under your own brand - not in a third-party app or on social media. Live Q&A, live blogs, polls and match centers share one moderation and analytics backbone, connect to your existing accounts via SSO, and work alongside your CMS. AI-assisted moderation keeps sessions safe at the scale of election nights and major sports coverage - tens of thousands of concurrent participants - and audiences join in the browser with nothing to install.

ReactLive's answer:

ReactLive doesn't just collect questions or transcribe a room — it answers, in real time, grounded in what was actually said.

The key differentiators:

It owns a venue nobody else does. Meeting copilots (Read.ai, Otter) only work inside video calls — they go blind the moment you're on a stage or in a room. Q&A tools (Slido, Mentimeter, Pigeonhole) work in the room but are just question-collection boxes. ReactLive is the only one that brings a true AI copilot to live, in-person, and hybrid events.

The Auto-Answer Loop. It captures your live speaker and documents as cited, timestamped context and answers audience questions against it in under a second — automatically resolving the repeats and the quiet-majority long tail that a human moderator never gets to. Everyone else makes the audience wait on a moderator; ReactLive answers most of them before the moderator even looks.

Answers in your voice, on your rules. A single config file (SOUL.md) defines tone, red lines, and escalation — so the AI speaks as you, with a human able to override anything. It's grounded and cited, not a black box.

It closes the loop after the event. Every attendee leaves with a summary, the full answered queue, insights, and a searchable transcript — the knowledge doesn't walk out with the room.

Radically low friction. Under 90 seconds to your first event, QR-first for the audience (no app, no account), one-line embed anywhere, plus an MCP connector so agents like Claude or Cursor can call it — with a genuinely free tier and usage-based pricing instead of per-seat enterprise contracts.

Pubble's answer

Newsrooms, publishers, sports media and broadcasters, plus event teams - conferences, universities and corporate events. Teams whose audience is on their own website and who want participation there, rather than on social media or in a separate app.

ReactLive's answer:

Event hosts and organizers — comms and internal-communications teams, event and community managers, conference and webinar producers, educators, and creators/podcasters — anyone who runs live, in-person, or hybrid events (town halls, all-hands, conferences, AMAs, webinars, classrooms) and wants their audience's questions answered in real time.

Pubble's answer

Pubble was founded in Ireland in 2012 and began as a Q&A widget for websites. Working with newsrooms and event teams pointed to the deeper need: audience participation at scale during live moments. Pubble evolved into a real-time audience engagement platform - live Q&A, live blogs, polls and match centers - used for election nights, major sports coverage and live journalism at The Washington Post, and for Microsoft events including Build and Ignite.

ReactLive's answer:

While the platform itself is our newest AI-native release, our team spent years building and powering the audience engagement engines behind some of the world's most demanding live environments—including all Microsoft High-Priority events (Build, Ignite), CES, and the United Nations. Crucially for a major newsroom, our team also delivered the core live blogging and Q&A infrastructure that The Washington Post still relies on to power their weekly reader threads.

We built ReactLive as the next logical evolution of that work, specifically designed to solve the heavy moderation burden of hybrid media panels:The Auto-Answer Loop: ReactLive tracks your live panel audio in real time, automatically drafting cited answers to repetitive background questions in the chat, filtering out noise so your moderators can focus on prime audience queries. Newsroom-Grade Control (SOUL.md): Guard and enforce the exact editorial standards, tone constraints, and red lines via a version-controlled markdown file that dictates AI behaviour.

Zero Friction for Attendees: No app downloads or account logins. Online stream viewers and physical front-row ticket holders scan a single QR code to enter the interactive space in three seconds.

Pubble's answer

• The Washington Post
• Microsoft
• CES