
Otterly.AI
SEMRush
Ahrefs
LLMrefs
Am I on AI
Promptwatch
Diploria AI
Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.

LOVE 2D
HeyTaco
Icebreakers by Kaapi
Luau
Kip Café
Infinity Dashboard
Iris AI
A Lua/MoonScript web framework on top of OpenResty.

Which is more popular?
Based on our record, Lapis seems to be more popular. It has been mentioned 6 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | tryprofound.com | leafo.net |
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What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of Lapis yet.
Walkthroughs and reviews on video.
Profound Tutorial & Review For Beginners 2026
More videos
Lapis x Labyrinth Review | 22 Hours Later | Backlog Battle
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Profound and Lapis. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Profound offers a free 7-day trial with 50 daily prompts on ChatGPT, Gemini and AI Overviews. After that it's Enterprise only, priced on a demo call, with up to 9 engines.
Say they read the public interface: Miraqo, SE Ranking, Otterly.AI, Peec AI (logged out; its add-on models run through APIs) and Profound. Semrush says its answers are "captured from real requests and not via any APIs...
Profound gives a useful way to understand how brands appear across AI search and generative platforms. The platform helps surface visibility patterns, competitor presence, and broader shifts in how AI systems...
We have no reviews of Lapis yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


Tracking Profound since Feb 2026.
Using your C functions in Lua, you can develop various applications such as CLI tools or web applications using frameworks like Lapis, a Lua web framework. - Source: dev.to / over 1 year ago
> webserver (nginx) How timely! Right now I'm learning Lapis [1] by build a toy CRUD app that I plan on deploying to fly.io. Lua reminds me of Go insofar as it's a really "dumb" language. You can't get too cute and there are a few... - Source: Hacker News / over 3 years ago
Check out Fengari or Lapis. Fun fact: itch.io is written primarily in Lua, and started by the same person who made Lapis and MoonScript. Source: over 3 years ago
When comparing Profound and Lapis, you can also consider the following products.

Stay ahead by monitoring and your content & brand across major AI Search Platforms. With Otterly.AI, you can automatically track brand mentions and website citations on Google AI Overviews/AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
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Hi there! LÖVE is an *awesome* framework you can use to make 2D games in Lua.
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All-in-one Marketing Toolkit for digital marketing professionals.
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Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
Compare Ahrefs to Profound or Lapis:

Fun team bonding check-ins over Slack
Compare Icebreakers by Kaapi to Profound or Lapis: