
B2Bware
Sana Commerce
Akeneo
All your products, pricing and channels — one simple system. Pay only for what you use. Built for UK SMBs.

project44
Shipsgo
Beacons
e-Freight
Trackingmore Package Tracker
Tracktrace.delivery
Tracktry
Discover the best tracking platform for all your shipment needs. Track your container, air cargo, package, post/ems, and courier shipments effortlessly.

Which is more popular?
Website, pricing, platforms and company facts side by side.
|
|
|
|
|---|---|---|
| Website | productrue.com | e-tracking.net |
| Pricing | ||
| Company | Startup from the United Kingdom · 1 - 9 employees · 2025 | Startup from the United Kingdom · 1 - 9 employees · 2023 |
| Listed in |
In their own words, as submitted to SaaSHub.


productrue is a modular B2B platform that brings your product data, dealer network, inventory, and sales channels together — so you can stop juggling spreadsheets and disconnected tools.
At e-Tracking.net, we simplify global logistics visibility. We provide real-time tracking solutions for containers, vessels, and sailing schedules—helping freight forwarders, importers, and exporters stay informed and in control. Our mission is to make shipping data accessible, accurate, and easy...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing productrue and E-tracking.
productrue's answer
productrue is a modular, API-first Product Information Management (PIM) platform built specifically for manufacturers, wholesalers, and distributors. Unlike traditional PIM tools that force you into rigid structures, productrue lets you define flexible product schemas using an Entity-Attribute-Value model — meaning any product type (fashion, industrial, jewellery) fits naturally. It comes with a built-in dealer portal, AI-powered schema generation from spreadsheets, and a pay-for-what-you-need modular pricing model. You start with the free core platform and add modules like Orders, Inventory, or marketplace integrations only when your business needs them.
E-tracking's answer:
E‑Tracking.net offers a unified platform to track ocean containers, air cargo, and sailing schedules across global carriers. Its ease of use, real-time data accuracy, and coverage make it a go-to visibility tool for logistics professionals worldwide.
productrue's answer
Most PIM solutions are either too simple (spreadsheets with a UI) or too complex (enterprise tools with 6-month onboarding). productrue sits in the sweet spot: powerful enough to handle complex product schemas, multi-warehouse inventory, and dealer networks — but simple enough to get started in minutes. Key differentiators: (1) AI that reads your Excel files and automatically builds product schemas, (2) a built-in dealer portal with tiered pricing and consent management, (3) multi-channel marketplace sync (Shopify, WooCommerce, Etsy, Amazon), and (4) modular pricing so you never pay for features you don't use.
E-tracking's answer:
Unlike fragmented solutions, E‑Tracking provides multi-carrier visibility, smart alerts, shareable tracking links, and sailing schedules—all in one place. Its simple UX, cost-effectiveness, and fast support set it apart from complex and overpriced alternatives.
productrue's answer
Small-to-medium manufacturers, wholesalers, distributors, and brand owners who manage 10 to 10,000+ products and sell through dealer networks or multiple online channels. They've outgrown spreadsheets but find enterprise PIM tools too expensive and complex. They need one place to manage product data, curate dealer-specific catalogues, track inventory across warehouses, and sync listings to marketplaces — without hiring a dedicated team to maintain it.
E-tracking's answer:
Our core users include freight forwarders, logistics coordinators, import/export companies, and digital freight platforms seeking shipment visibility and schedule optimization for better planning and customer communication.
productrue's answer
productrue was born from a real frustration: managing product data across spreadsheets, emails, and disconnected tools while trying to keep dealers and sales channels in sync. The founding team saw manufacturers and wholesalers struggling with the same problem — accurate product information scattered everywhere, no single source of truth. The name "productrue" combines "product" and "true" — reflecting the mission to be the single source of truth for product data. Built in the UK with a global outlook, it's designed to grow with businesses from day one.
E-tracking's answer:
E‑Tracking was born from the frustration of manually checking container statuses across different carrier sites. We created a platform that centralizes logistics visibility, saves time, and empowers supply chain professionals with actionable data.
E-tracking's answer:
Our platform is built using modern web technologies including React, Node.js, PostgreSQL, and integrates with global carrier APIs. We also use scalable cloud infrastructure (AWS) to ensure high availability and performance.
productrue's answer
productrue is currently in early access, onboarding its first customers
E-tracking's answer:
We serve clients globally, including: – A leading freight network companies – Regional air cargo agents in Europe – Large importers/exporters in MENA & LATAM – Digital freight SaaS platforms
Share your experience with using productrue and E-tracking. For example, how are they different and which one is better?
When comparing productrue and E-tracking, you can also consider the following products.

Unify your B2B operations with a fully integrated eCommerce portal. B2Bware connects natively to your ERP, automates complex workflows, and delivers a superior self-service experience for buyers.
Compare B2Bware to productrue or E-tracking:

Manage your freight tracking in real-time with project44's supply chain visibility platform. Schedule a demo today.
Compare project44 to productrue or E-tracking:

Prioritize relationships, not just transactions. Find out how Sana Commerce’s e-commerce platform for SAP and Microsoft Dynamics can help you succeed.
Compare Sana Commerce to productrue or E-tracking:

We provide container tracking services for the maritime transportation sector. We offer the actual results of active forwarders and carriers between the ocean routes, position of the containers, live container tracking, API
Compare Shipsgo to productrue or E-tracking:

Akeneo is an open-source Product Information Management solution.
Compare Akeneo to productrue or E-tracking:

Monetize your TikTok, Twitter, and Instagram bio links
Compare Beacons to productrue or E-tracking: