Software Alternatives, Accelerators & Startups

Pingler VS Pathmatics

Compare Pingler VS Pathmatics and see what are their differences

Pingler logo Pingler

Pingler is a tool that allows you to ping your blog or website, so that followers can know if your site is online after any update, maintenance, etc.

Pathmatics logo Pathmatics

Pathmatics provides actionable display and mobile intelligence to many brands, agencies, publishers, and advertisers.
  • Pingler Landing page
    Landing page //
    2023-08-22
  • Pathmatics Landing page
    Landing page //
    2023-06-21

Pathmatics

Release Date
2010 January
Startup details
Country
United States
State
California
Founder(s)
Gabe Gottlieb
Employees
50 - 99

Pingler features and specs

  • Easy to Use
    Pingler offers a user-friendly interface, making it easy for users to submit URLs and manage their pinging activities.
  • Broad Reach
    By pinging multiple search engines and directories, Pingler helps increase the visibility of your URLs across a wide array of platforms.
  • Time Efficient
    Pingler automates the process of notifying search engines about new content, saving time compared to manual submission.
  • Free and Paid Options
    Pingler offers both free and paid services, allowing users to choose the level of service that fits their needs and budget.

Possible disadvantages of Pingler

  • Over-Pinging
    Frequent use of pinging services can lead to over-pinging, which might cause search engines to flag a site as spammy.
  • Limited Impact
    While Pingler can help with indexing, it does not guarantee significant improvements in search engine rankings or traffic.
  • Dependency
    Relying too much on pinging might lead to neglecting other important SEO strategies that are also crucial for long-term success.
  • Paid Features
    Some of the more advanced features require a paid subscription, which might not be cost-effective for small websites or bloggers.

Pathmatics features and specs

  • Comprehensive Ad Intelligence
    Pathmatics provides in-depth insights into digital advertising campaigns across various platforms, allowing users to see where competitors are spending their ad dollars and what creatives they are using.
  • User-Friendly Interface
    The platform is designed with a focus on usability, making it easier for both seasoned marketers and newcomers to navigate the tool and extract valuable insights.
  • Real-Time Data
    Pathmatics offers real-time data and reports, ensuring that users have access to the most recent information on digital ad campaigns, spending patterns, and more.
  • Customizable Reporting
    Users can generate custom reports tailored to their specific needs, enabling them to focus on the metrics and data points that matter most to their business.
  • Competitive Analysis
    The platform excels in competitive analysis, offering powerful tools to compare your advertising efforts against competitors and identify new opportunities for growth.

Possible disadvantages of Pathmatics

  • Pricing
    Pathmatics can be quite expensive, particularly for small businesses or startups with limited budgets. This could limit accessibility for some potential users.
  • Platform Limitations
    While Pathmatics covers a wide range of digital platforms, it may not include all possible advertising channels, potentially leaving out niche or emerging platforms.
  • Learning Curve
    Despite the user-friendly interface, there is still a learning curve for new users to become proficient in navigating the tool and using all of its features effectively.
  • Data Accuracy
    Although generally reliable, there can be occasional discrepancies in data accuracy, which may affect the precision of competitive analysis and decision-making.
  • Customization Restrictions
    While the reporting features are robust, there might be some limitations in how deeply you can customize data views and reports to fit specific, unique needs.

Analysis of Pathmatics

Overall verdict

  • Yes, Pathmatics is considered good for businesses that require robust digital ad intelligence. It provides reliable data and valuable insights into digital advertising that can enhance marketing strategies.

Why this product is good

  • Pathmatics provides actionable insights into digital advertising trends by tracking and analyzing ad spend, creatives, and impressions across various platforms. It is known for offering transparency and detailed data, which can help businesses make informed marketing decisions. Their data visualization tools and comprehensive reports are highly regarded in the industry.

Recommended for

  • Digital marketers looking to optimize their advertising strategies.
  • Business analysts seeking detailed ad spend and impression data.
  • Advertisers needing competitive intelligence on ad creative and placements.
  • Agencies looking for detailed market insights to guide client campaigns.

Pingler videos

Ping Your Website with Pingler for Maximum Exposure!

More videos:

  • Tutorial - How to get 1000 views on YouTube & get 1000 views on Blogger | Using Pingler.com & SEO | Easy Trick

Pathmatics videos

2020 and Pathmatics : A Year In Review

More videos:

  • Review - Pathmatics & Mintel - Who Doesn't Like Pizza?
  • Review - Pathmatics Ad of the Week, Episode #1 - TD Bank Group

Category Popularity

0-100% (relative to Pingler and Pathmatics)
SEO
42 42%
58% 58
Network & Admin
100 100%
0% 0
Marketing Platform
0 0%
100% 100
Web Analytics
100 100%
0% 0

User comments

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What are some alternatives?

When comparing Pingler and Pathmatics, you can also consider the following products

TotalPing! - Promote your blog with TotalPing!

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

PingFarm - PingFarm is a service that uses an API to notify search engines when your blog or website has been updated.

Looker - Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Ping-O-Matic - Service to update different search engines that your blog has updated.

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.