Peasy.so's answer

Unlike traditional tools like Google Analytics, which depend on client-side JavaScript and miss AI crawl activity entirely, Peasy delivers comprehensive AI traffic insights you can’t get anywhere else. By tracking server-side crawler activity from OpenAI, Anthropic, Google, Meta, Apple, Perplexity and more, Peasy captures how AI chatbots interact with your content, revealing crawl frequency, page-level engagement and traffic patterns that other platforms overlook.

Peasy.so's answer

Peasy is the only analytics platform that gives you a full picture of both human and AI activity in one place. Traditional tools like Google Analytics or Plausible stop at basic referrals and miss AI crawlers, assistant-driven visits, and citation fragments. “AI SEO” competitors try to sell unverifiable rankings. Peasy takes a different path: it combines browser-side and server-side data to track AI crawlers from OpenAI, Google, Anthropic, Perplexity, and more, logs real referral traffic from assistants like ChatGPT and Gemini, and ties those visits to conversions. You get verifiable data, integrated dashboards, and fair metered pricing instead of enterprise lock-in. In short, you choose Peasy because it turns AI traffic from an invisible gap into actionable, trustworthy insights you can use to grow.

Peasy.so's answer

Peasy’s primary audience are marketers, growth teams and analytics professionals who already use tools like GA4 or Plausible but recognize the blind spot around AI traffic. This includes marketing leads who need clear attribution, SEO and content strategists who want visibility into citations and references in AI answers and technical teams who monitor crawl activity and indexing. In short, Peasy speaks to data-driven teams who feel current analytics stop at human referrals and want verifiable insight into the influence of AI platforms.

Peasy.so's answer

Peasy started with a frustration that many analytics teams share. GA4 and its alternatives were built for human visits and client-side tracking, but they completely ignore AI crawlers and chatbot referrals. That gap became obvious as platforms like ChatGPT, Gemini and Perplexity started shaping how people discover content. At first the idea was to measure brand presence inside LLMs, but it quickly became clear that non-deterministic AI answers and private chats can’t be ranked or scored in any reliable way. Rather than selling empty "GEO" promises, the focus shifted to something verifiable: capturing the real interactions between AI systems and websites. After months of testing, Peasy was built as a hybrid of server-side and browser-side analytics. It records crawler hits from OpenAI, Google, Anthropic and others, detects referral traffic from AI assistants and connects those visits to conversions. The goal was always to make AI visibility as measurable as any other channel, without enterprise lock-in or inflated pricing. The story of Peasy is simple: a group of marketers and builders saw that traditional analytics were being outpaced by a new dimension of traffic and decided to create a tool that turns AI from a hidden variable into a clear, trustworthy source of growth.