Peaka's answer

What makes Peaka unique is its capability to make data integration accessible to organizations like startups and SMBs that lack the resources to employ large data teams.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Peaka's answer

Our primary audience comprises startups willing to pull in data from different sources without having to invest in a costly data stack or employ large data teams.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Peaka's answer

Peaka simplifies data integration and brings your data together without complicated ETL processes. Once your data is consolidated, you can then automate repetitive work and draw insights that can inform your decision-making.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Peaka's answer

Peaka leverages data virtualization technology to create a semantic layer over scattered data sources. This new layer allows users to query data from any source without any physical ETL processes.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Peaka's answer

Popupsmart, OneWell, Hop, and Actioner are among Peaka's biggest customers.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.

Peaka's answer

Peaka started its life as Code2 - a no-code platform for developing customer-facing web apps. Having discovered that customers first needed to bring their data together before creating apps, the company went on to focus on simplifying data integration for non-technical people. In line with this new vision, the company rebranded itself as Peaka in 2023.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.