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Parse.ly Analytics VS mParticle

Compare Parse.ly Analytics VS mParticle and see what are their differences

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Parse.ly Analytics logo Parse.ly Analytics

Analytics for understanding audience attention

mParticle logo mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
  • Parse.ly Analytics Landing page
    Landing page //
    2023-05-03
  • mParticle Landing page
    Landing page //
    2023-08-24

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

Parse.ly Analytics

Website
parse.ly
Pricing URL
Official Parse.ly Analytics Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

mParticle

Website
mparticle.com
Pricing URL
Official mParticle Pricing
$ Details
Platforms
Android iOS Web Roku
Release Date
2013 March
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Andrew Katz
Employees
100 - 249
Edit details

Parse.ly Analytics features and specs

  • User-Friendly Interface
    Parse.ly provides a dashboard that is easy to navigate, allowing users with varying technical expertise to access and interpret data efficiently.
  • Real-Time Analytics
    Parse.ly offers real-time content analytics, enabling users to monitor the performance of their content and make data-driven decisions quickly.
  • Content-Specific Insights
    The platform specializes in content analytics, providing deep insights into audience engagement, most popular articles, and author/page performance.
  • Custom Reporting
    Parse.ly allows users to create custom reports tailored to their specific needs, enhancing flexibility in how data is presented and utilized.
  • API Access
    The service provides robust API access for integrating Parse.ly data with other tools and platforms, facilitating broader analytics workflows.

Possible disadvantages of Parse.ly Analytics

  • Cost
    Parse.ly may be relatively expensive for smaller publishers or individual bloggers due to its pricing structure aimed at larger enterprises.
  • Limited E-Commerce Tracking
    While strong in content tracking, Parse.ly is less focused on e-commerce analytics, potentially limiting its utility for online retail businesses.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, there may be a learning curve for utilizing more advanced features and integrations.
  • Data Sampling
    In some cases, data sampling might occur, which can impact the precision of analytics for highly granular data needs.
  • Dependence on Pageviews
    The platform heavily relies on pageview metrics, which may not provide a comprehensive view of user engagement and content success in all scenarios.

mParticle features and specs

  • Integrations
    Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version
    demo.mparticle.com

Parse.ly Analytics videos

No Parse.ly Analytics videos yet. You could help us improve this page by suggesting one.

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mParticle videos

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mParticle Overview

More videos:

  • Tutorial - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Category Popularity

0-100% (relative to Parse.ly Analytics and mParticle)

Parse.ly Analytics

mParticle

Developer Tools
100 100%
Developer Tools
0% 0
Customer Data Platform
0 0%
Customer Data Platform
100% 100
Analytics
34 34%
Analytics
66% 66
Web Analytics
26 26%
Web Analytics
74% 74

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Parse.ly Analytics and mParticle

Parse.ly Analytics Reviews

We have no reviews of Parse.ly Analytics yet.
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mParticle Reviews

2025 Guide | Best Hightouch alternatives
mParticle is a traditional CDP, initially specialised in mobile event collection. It now offers all the key features of a CDP: data collection, storage, audience management, customisation, and even real-time use cases and predictive attributes thanks to its “Cortex” product.
Source: www.dinmo.com

Social recommendations and mentions

Based on our record, Parse.ly Analytics should be more popular than mParticle. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Parse.ly Analytics mentions (3)

  • Google Analytics: seems to really suck now, alternatives?
    I've also seen parse.ly pop up a bit, I might try it to see if it's any decent. Source: over 3 years ago
  • Ask HN: Who is hiring? (July 2021)
    Parse.ly | Python Data Engineers (NA) & Machine Learning Engineers (EU) | Remote | Full-Time | https://parse.ly Are you a Python programmer based in North or South America, interested in large-scale data processing (terabytes per month, petabytes in our archive), and making use of massively-parallel computing architectures, such as those behind Spark and Dask? Or, are you a Machine Learning Engineer in Western or... - Source: Hacker News / about 5 years ago
  • Automatad's AdTech Weekly Roundup #153
    Would be really useful (not to mention polite) if sources were cited when you do this. For example, I think the early points are from the parse.ly report. People might want to click through for context if you let them. Source: over 5 years ago

mParticle mentions (2)

  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: about 4 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: about 4 years ago

What are some alternatives?

When comparing Parse.ly Analytics and mParticle, you can also consider the following products

GoSquared People Analytics - One place to understand your users

Segment - We make customer data simple.

Currents by Parse.ly - Uncover what’s making 1 billion people pay attention

Hightouch - What if you could power real-time product experiences with the analytical horsepower of a data warehouse?

Make My Persona - A free buyer persona generator

Tealium - Enterprise tag management and digital data distribution (D3P).

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