Paddl AI's answer

UK food businesses of all sizes, from independent cafes, restaurants, pubs and takeaways through to care homes, schools, hotels and contract caterers. The sweet spot is independent operators and small multi-site groups who are currently relying on paper SFBB packs, spreadsheets or expensive consultants and want to get properly organised without a big budget or a long contract.

Paddl AI's answer

Paddl replaces expensive food safety consultants, paper records and multiple disconnected tools with a single platform at £69/location/month. Competitors like Alert65 and Navitas tend to lock businesses into long term expensive contracts with limited functionality. Paddl gives you everything included from day one, a mobile app your staff will actually use, and an AI assistant trained on your own business data, at a price that works for independent operators and small groups alike.

Paddl AI's answer

Paddl is the only UK-specific hospitality compliance platform that combines the full operational stack (HACCP, SFBB, allergens, COSHH, staff management, training, equipment tracking and document management) with an AI assistant that answers staff questions using the business's own data. Most competitors cover one compliance area or are generic international tools poorly adapted for the UK market. Paddl is built ground-up for the FSA framework, FHRS ratings and EHO inspections.

Paddl AI's answer

Paddl was founded by a software engineer and a multi-location hospitality operator who between them couldn't find a compliance platform that actually worked for UK food businesses. The existing options were either expensive consultant-led services with long tie-in contracts, clunky legacy software built for large enterprises, or generic international tools that didn't map to the FSA framework or FHRS system. They built Paddl to solve their own problem: a modern, affordable, genuinely usable platform that a small hospitality business could set up and run without needing outside help.