Software Alternatives, Accelerators & Startups

Owler VS Shape Software

Compare Owler VS Shape Software and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Owler logo Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.

Shape Software logo Shape Software

Shape CRM is an AI Powered Sales and Marketing Automation Platform that helps you convert more leads and grow your business profitably.
  • Owler Landing page
    Landing page //
    2023-10-18
  • Shape Software Landing page
    Landing page //
    2023-07-19

Shape Software is an all-in-one CRM and automation platform designed to help businesses manage leads, conversations, and customer relationships more efficiently. It brings sales, marketing, and communication tools into a single, easy-to-use system that helps teams respond faster, stay organized, and close more deals.

Built for growing teams and enterprise organizations alike, Shape combines flexibility, scalability, and powerful automation without the complexity of traditional CRMs.

Core CRM

  • Centralized lead and contact management
  • Customizable pipelines, stages, and workflows
  • Task management and activity tracking
  • Advanced reporting and analytics

Automation & AI

  • Automated follow-up via email, SMS, and voice
  • AI-powered voice and text agents
  • Intelligent lead routing and prioritization
  • Custom triggers and workflow automation

Communication Tools

  • Built-in calling, texting, and email
  • Call tracking and conversation history
  • Smart inbox for unified communication
  • Recording and compliance-friendly controls

Marketing & Lead Management

  • Lead capture from websites, forms, and ads
  • Campaign management and drip sequences
  • Real-time lead distribution
  • Deep integrations with lead providers

Integrations & Scalability

  • Open APIs and third-party integrations
  • Cloud-based, secure infrastructure
  • Designed to scale from small teams to large enterprises
  • Full data ownership and security controls

Shape Software is ideal for businesses that want a powerful yet intuitive CRM to streamline operations, automate outreach, and drive consistent growth.

Owler features and specs

  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages of Owler

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.

Shape Software features and specs

  • Easy to Use
    Shape CRM is ready out of the box with its user-friendly interface, making it simple to use even with minimal technical skills.
  • Comprehensive Suite
    The platform has a large suite of marketing, sales, CRM and lead management tools, making in a one stop solution for most business needs.
  • Support & Training
    Shape offers extensive support and training resources including daily live webinars, comprehensive resource library, support and customer success teams.
  • Omnichannel Communication
    Phone, Email and Texting in natively built into our platform offering robust communication options.
  • Lead Management
    Shape has a complete suite of lead management tools including lead distribution, leads scoring, lead prioritization and customizable drip campaigns.
  • Detailed Reporting
    Shape CRM's reporting suite provides detailed, customizable reporting that helps track performnce and allows for data-driven decision making.
  • AI Drive Automation
    AI Insights and Shape IQ offer the ability to score, transcribe, summarize and notate next steps automatically.
  • Customizations
    Easily configure Shape to our desired work flow. Integrate over 5,000 3rd party apps to enhance your user experience.
  • Cutting Edge Technology
    Will over 1,000 product enhancements annually, Shape is constantly pushing to provide you with the must cutting edge technology available.

Analysis of Owler

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

Owler videos

Owler Introduction

More videos:

  • Review - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

Shape Software videos

Shape Quick Demo

Category Popularity

0-100% (relative to Owler and Shape Software)
Data Dashboard
100 100%
0% 0
CRM
0 0%
100% 100
Business & Commerce
100 100%
0% 0
Loan Management
0 0%
100% 100

Questions & Answers

As answered by people managing Owler and Shape Software.

What makes your product unique?

Shape Software's answer:

Shape Software is purpose-built for highly regulated industries like mortgage and insurance, combining CRM, automation, and AI in one unified platform. Unlike generic CRMs, it is designed to handle high-volume leads with speed, structure, and compliance. Built-in AI voice and text agents automate outreach and follow-up, while fully customizable workflows mirror real sales and operational processes. Shape also offers deep integrations with loan origination systems and lead sources, ensuring seamless data flow. With strong data security, full data ownership, and enterprise-grade scalability, Shape supports revenue-driven teams from small operations to large organizations.

Why should a person choose your product over its competitors?

Shape Software's answer:

A person should choose Shape Software because it makes managing leads, follow-ups, and customer relationships simple and efficient. Unlike many CRMs, Shape brings CRM tools, automation, and AI together in one easy-to-use platform. It helps teams respond faster, stay organized, and never miss opportunities with built-in AI voice and text tools. Shape also connects easily with other systems and data sources, so everything stays in one place. As teams grow, Shape scales with them while remaining intuitive and reliable.

How would you describe the primary audience of your product?

Shape Software's answer:

The primary audience of Shape Software includes sales-driven teams and businesses that rely on leads, follow-up, and strong customer relationships. It is designed for organizations that want a simple way to manage conversations, automate outreach, and stay organized. Shape works well for small teams, growing businesses, and large companies that need flexibility as they scale. The platform supports users who value speed, clarity, and efficiency in their daily workflows.

What's the story behind your product?

Shape Software's answer:

Shape Software was created to solve the common problems teams face when managing leads, follow-ups, and customer communication. The founders saw that many CRMs were too complex, disconnected, or not built for real daily workflows. Shape was designed to bring everything into one platform that is powerful but easy to use. Over time, it evolved to include automation and AI to help teams work faster and smarter. Today, Shape continues to focus on helping businesses grow through better organization, communication, and efficiency.

Which are the primary technologies used for building your product?

Shape Software's answer:

Shape Software is built using modern cloud-based technologies designed for speed, reliability, and scalability. The platform uses secure infrastructure to handle large data volumes and real-time activity. Automation and AI technologies power intelligent workflows, messaging, and voice interactions. Open APIs enable seamless integrations with third-party tools and data sources. Together, these technologies ensure Shape remains fast, flexible, and easy to use as teams grow.

Who are some of the biggest customers of your product?

Shape Software's answer:

Shape Software does not publicly list major enterprise customers on its website. However, Shape is widely used by businesses that need CRM, marketing automation, and communication tools across several industries. Users include companies in mortgage, insurance, real estate, education, HVAC, and construction, among others. Thousands of businesses rely on Shape to manage leads, communications, and sales workflows in one unified platform.

User comments

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Social recommendations and mentions

Shape Software might be a bit more popular than Owler. We know about 1 link to it since March 2021 and only 1 link to Owler. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Owler mentions (1)

  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: over 4 years ago

Shape Software mentions (1)

  • White label Software a boon for freelance coders
    Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established brand are taking up the white label route to sell their merchandise in an effort to reach the deeper pockets of the unexplored markets where profitability is high and operating... Source: over 4 years ago

What are some alternatives?

When comparing Owler and Shape Software, you can also consider the following products

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Surefire CRM - Close More Loans & Build your Pipeline with Surefire CRM. Enterprise Marketing Automation & Compliance, Award Winning Content, Email, Text, Phone & Print

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Velocify - Inside Sales Lead Tracking and Sales Team Management Software

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

Jungo - CRM for Loan Officers