Software Alternatives & Startups

Owler VS SerpApi

Compare Owler VS SerpApi and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Owler logo Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.

SerpApi logo SerpApi

Scrape Google and 100+ other search engine results from our fast, easy, and complete API.
  • Owler Landing page
    Landing page //
    2023-10-18
  • SerpApi Landing page
    Landing page //
    2023-10-03
  • SerpApi Search API list
    Search API list //
    2026-07-11
  • SerpApi SerpApi use cases
    SerpApi use cases //
    2026-07-11

We help you automate gathering data from search engines like Google, Bing, or Yahoo. What's cool about SerpApi is that it handles all the scraping complexities for you, like dealing with CAPTCHAs, managing IP addresses, and parsing data into a structured JSON. So you don't have to worry about the details.

It's super useful for developers who need to pull search results for tasks like SEO monitoring, market research, travel information, AI models, or even academic projects. Plus, it provides the data in a neat JSON format, making it really easy to use in your applications!

SerpApi

$ Details
freemium
Startup details
Country
United States
State
Texas
City
Austin
Founder(s)
Julien Khaleghy
Employees
50 - 99

Owler features and specs

  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages of Owler

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.

SerpApi features and specs

  • Comprehensive Data Extraction
    SerpApi provides a powerful and easy-to-use API for extracting search engine results, allowing users to access a wide variety of data types such as ads, maps, organic results, and more from multiple search engines.
  • Real-time Data
    The API is designed to retrieve real-time search results, which is crucial for applications that rely on up-to-date information, such as market research and competitive analysis.
  • Easy Integration
    SerpApi offers detailed documentation and client libraries in multiple programming languages, simplifying the integration process for developers across different platforms.
  • Scalability
    SerpApi is able to handle large volumes of requests, making it suitable for businesses of various sizes, from startups to large enterprises needing to gather extensive data.
  • Automated Billing
    The platform provides automated billing and usage management which ensures that businesses can easily manage their costs and understand their data usage.

Analysis of Owler

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

Analysis of SerpApi

Overall verdict

  • Overall, SerpApi is regarded as a reliable and efficient tool for accessing real-time search engine data, particularly beneficial for developers and businesses focused on SEO, market research, and data-driven decision making.

Why this product is good

  • SerpApi, a provider of Google Search API services, is considered good due to its ability to bypass search result scraping challenges by providing reliable and real-time search data with a simple interface. It also offers comprehensive support for various types of searches including images, news, and shopping. Its robust documentation, active customer support, and continuous updates to accommodate changes in search engine algorithms further enhance its reputation.

Recommended for

  • SEO professionals who need accurate and up-to-date search engine results.
  • Developers who want to integrate search functionalities into their applications without dealing with scraping issues.
  • Market researchers looking for insights into search trends and consumer behavior.
  • Businesses that need to monitor their online presence or competitors’ performance on search engines.

Owler videos

Owler Introduction

More videos:

  • Review - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

SerpApi videos

OpenAI Function Calling - Connect AI to the Internet

More videos:

  • Tutorial - Scrape Google Search using Python
  • Tutorial - Scrape Google Maps reviews data using Python

Category Popularity

0-100% (relative to Owler and SerpApi)
Data Dashboard
100 100%
0% 0
APIs
0 0%
100% 100
Business & Commerce
100 100%
0% 0
Web Scraping
0 0%
100% 100

Questions & Answers

As answered by people managing Owler and SerpApi.

Why should a person choose your product over its competitors?

SerpApi's answer:

We provide more search engines under one subscription.

How would you describe the primary audience of your product?

SerpApi's answer:

Developers/Companies who need data from search engines.

Which are the primary technologies used for building your product?

SerpApi's answer:

Ruby on Rails and MongoDB

What makes your product unique?

SerpApi's answer:

We're the first web scraping company that focus on scraping search engines.

What's the story behind your product?

SerpApi's answer:

Back in 2017, Julien Khaleghy, the founder of SerpApi, built an iOS app that can analyze data from a picture. iOS didn't have a proper machine learning framework back then. It was challenging: iPhones' RAM were limited, no GPU or no dedicated chip acceleration were available, using only CPU was painfully slow, and compiling/porting C code from machine learning framework like Tensorflow or Caffe to iOS wasn't straightforward. Oddly, all of this wasn't the most difficult part of this project. Collecting images from Google Images was.

In these projects, 80% of his time ended up being spent on scraping and parsing Google Images. And maybe only 20% on actual machine learning model training, UI design of the actual apps, and iOS programming. This is how SerpApi was born.

Who are some of the biggest customers of your product?

SerpApi's answer:

  • Airbnb
  • Nvidia
  • Meta
  • Shopify
  • Grubhub
  • and more!

User comments

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Social recommendations and mentions

Based on our record, SerpApi seems to be a lot more popular than Owler. While we know about 92 links to SerpApi, we've tracked only 1 mention of Owler. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Owler mentions (1)

  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: almost 5 years ago

SerpApi mentions (92)

  • How to Build AI Agents in 2026: The Actually Simple Guide
    Real-world note: For production, integrate with SerpAPI, Brave Search API, or Tavily. The structure stays the same. - Source: dev.to / 2 months ago
  • How to implement AI agents in Rails with RubyLLM
    And here's the code for SearchGoogleShopping that works with Google Shopping using SerpApi:. - Source: dev.to / 5 months ago
  • Ask HN: How do you search the web programmatically these days?
    I work at SerpApi [0], and we offer a free tier that may serve your needs if you're just looking to do programmatic searches periodically. Much of the reason people go with a service like ours is because of the difficulty with rolling your own reliable solution. Happy to answer any questions you might have as well! [0]: https://serpapi.com/. - Source: Hacker News / 5 months ago
  • How I Used Nemotron 3 to Help Me Find the Perfect Dishrack
    The Nemofinder is open source and available on GitHub. You need to add a SerpAPI key or change the API to one that you have access to. You need to set up a DigitalOcean GPU droplet with Nemotron 3. Next, you need to update the Nemotron 3 calls to use your deployment's IP address. Feel free to clone, change, and use the application as you'd like. - Source: dev.to / 5 months ago
  • Ask HN: Who is hiring? (March 2026)
    SerpApi | https://serpapi.com | Junior to Senior Fullstack Engineer multiple positions | Customer Success Engineer | Hiring Coordinator | Python/Ruby/PHP/Js/Rust/Cotlin/C#/Crystal/Nim/Elixir Developer Advocate positions | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape... - Source: Hacker News / 6 months ago
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What are some alternatives?

When comparing Owler and SerpApi, you can also consider the following products

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Apify - Apify is a web scraping and automation platform that can turn any website into an API.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

ScrapingBee - ScrapingBee is a Web Scraping API that handles proxies and Headless browser for you, so you can focus on extracting the data you want, and nothing else.

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

Bright Data - World's largest proxy service with a residential proxy network of 72M IPs worldwide and proxy management interface for zero coding.