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Owler VS REPORTIFUL

Compare Owler VS REPORTIFUL and see what are their differences

Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.

Rating
0 reviews
Alternatives Is it good?
REPORTIFUL

Turn your spreadsheets into real insights and actionable recommendations, not just charts.

Rating
0 reviews
Pricing
Paid Free trial
Alternatives Is it good?
HIVLY.APP
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Which is more popular?

Based on our record, Owler seems to be more popular. It has been mentioned 1 time since March 2021.

social mentions
1 vs 0
Data Dashboard popularity
100% vs 0%
alternatives listed
158 vs 6

Base details

Website, pricing, platforms and company facts side by side.

Owler
REPORTIFUL
Website corp.owler.com reportiful.com
Pricing —
Paid Free trial Official pricing
Company — Startup from Germany · 2026
Listed in
Data Dashboard Business Intelligence Data Visualization Data Analytics +1
Reporting Platform Marketing Analytics Data Analytics Data Visualization Business Intelligence Spreadsheets Marketing Marketing Platform +5

About Owler and REPORTIFUL

In their own words, as submitted to SaaSHub.

Owler
REPORTIFUL

No description of Owler yet.

REPORTIFUL is your campaign analyst in a box. You get insights and actionable recommendations - within minutes. REPORTIFUL writes the report your client and management actually reads. Upload an Excel or CSV file exported from any tool (GA4, HubSpot, Meta Ads, Mailchimp, LinkedIn, Looker Studio,...

Read more about REPORTIFUL

Features and specs

What each product offers, as listed by its team.

Owler 5 features
REPORTIFUL 7 features
  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.
  • User friendly interface
    Just drag & drop your marketing data (can be any spreadsheet), and get your insights and client-ready report in less than one minute
  • Insights
    Get your numbers thoroughly analysed, mapped to our knowledge base, and your report will include meaningful insights and actionable recommendations
  • White-label
    You can customize your report featuring your branding. And you can export in as PDF, PPT or DOC - thus can tune it as you like before using it with management or with your clients
  • Visual appeal
    You get professional and nice looking reports - which had cost you many hours in the past
  • Multi-source data use
    You can upload your spreadsheets in any (xls/csv) format. For example exports from Google Analytics, Hubspot, Salesforce, Looker Studio, Mailchimp, Hootsuite, etc.
  • No commitments
    No subscription needed. Pay-per-report model. Free trial (for first 3 reports)
  • Executive summaries
    On top of detailed insight, key metrics, performance dashboard, competitive context - you get an executive summary for every report

Analysis

An editorial look at what each product does well and who it suits.

Owler
REPORTIFUL

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

Overall verdict

  • Reportiful appears to be a niche tool, and without verified, up-to-date information on its current features, pricing, and user feedback, a definitive quality assessment cannot be confidently provided.

Why this product is good

  • Specific and verifiable details about Reportiful's functionality are limited in publicly available sources.
  • No substantial independent reviews or user testimonials could be confirmed at this time.
  • Claims about the product's performance should be verified directly through the official website or trusted review platforms.
  • Recommendation would benefit from firsthand testing or verified customer feedback before adoption.

Recommended for

  • Users interested in exploring the tool should first check the official website for the latest feature list and pricing.
  • Potential users may want to look for independent reviews on platforms like G2, Trustpilot, or Reddit before committing.
  • Businesses evaluating new software tools should request a demo or trial period to assess fit before purchase.

Videos

Walkthroughs and reviews on video.

Owler 2 videos + Add
REPORTIFUL 1 video + Add

Owler Introduction

More videos

  • - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

REPORTIFUL - a quick overview

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Owler
REPORTIFUL
100% 100%
Data Dashboard
0% 0%
95% 95%
Business Intelligence
5% 5%
100% 100%
Business & Commerce
0% 0%
0% 0%
Marketing
100% 100%

Questions & Answers

As answered by people managing Owler and REPORTIFUL.

What makes your product unique?

REPORTIFUL's answer:

REPORTIFUL not only adds graphs to numbers, but it thoroughly analysis patterns and creates client-ready reports. Out own knowledge base is used to identify patterns, explain clear insights, and provide recommended actions. The generated report can be exported as doc or ppt, for fine tuning before using it with management or clients.

Why should a person choose your product over its competitors?

REPORTIFUL's answer:

To get tru insights, understand the meaning behind the numbers, and to have a ready-to-use report. The reports generated by REPORTIFUL cover most of the work an analyst spends over each report - freeing up time for finetuning the analytics work and preparing the next actions.

How would you describe the primary audience of your product?

REPORTIFUL's answer:

Marketing agencies are the primary audience. But also marketers in companies often use the report generation from REPORTIFUL.

What's the story behind your product?

REPORTIFUL's answer:

The founder spend countless hours over 20 years on marketing reports - both in creating those and as being the one to whom those got presented.

There are tools to track data (not fully used by everyone, but solutions are out there). There are tools to visualize numbers (not always easy to use, but ok). There are tools to do number-crunching deep dives for the ones interested (and trained).

What does not yet exist: A solution to turn your numbers into real insights. A solution to create a client-ready report from a spreadsheet (in seconds). A solution to propose real actions derived from campaign analytics.

And this is why REPORTIFUL was developed. As the world’s first solution to turn scattered data into beautiful customized reports with real insights and recommendations

Which are the primary technologies used for building your product?

REPORTIFUL's answer:

multiple backend engines are used, plus the exclusive REPORTIFUL knowledge base

User comments

Share your experience with using Owler and REPORTIFUL. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Owler 1 mention
REPORTIFUL 0 mentions
  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: almost 5 years ago

Tracking REPORTIFUL since May 2026.

Alternatives to Owler and REPORTIFUL

When comparing Owler and REPORTIFUL, you can also consider the following products.

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