Software Alternatives, Accelerators & Startups

Owler VS Grapple

Compare Owler VS Grapple and see what are their differences

Owler logo Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.

Grapple logo Grapple

Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI
Visit Website
  • Owler Landing page
    Landing page //
    2023-10-18
  • Grapple features
    features //
    2025-06-26
  • Grapple consolidate your business data
    consolidate your business data //
    2025-06-26

Owler

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Grapple

$ Details
freemium $99.0 / Monthly (Per Editor, Unlimited Viewers)
Platforms
Web Google Chrome Safari Firefox
Release Date
2025 May
Startup details
Country
United States
State
Nebraska
City
Omaha
Founder(s)
Jack Sellwood, Andrew Carlson
Employees
1 - 9

Owler features and specs

  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages of Owler

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.

Grapple features and specs

  • Automatic Data Refresh
    Hourly data refresh from your favorite apps like Salesforce, Hubspot, Zendesk, Stripe, and more!
  • Universal Data Library
    Automatic data modeling ensures your data is clean and queryable
  • Natural Language
    Filter, visualize, and calculate with just your wordsโ€”no SQL required.
  • Map Data
    Combine, merge, and map data from across disparate sources for a full picture of your business.
  • AI Data Scientist
    Create custom calculations and aggregations across multiple sources without writing any SQL or formulas
  • Unlimited Sharing
    Share with your team, view-only users are completely free
  • Dashboard Templates
    Build new dashboards from curated templates so you're never starting from scratch

Analysis of Owler

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

Analysis of Grapple

Overall verdict

  • Grapple (askgrapple.com) can be a solid choice for teams and individuals seeking an AI-powered tool to streamline their workflows, though its suitability depends on your specific needs and budget. As with any SaaS product, it's best to verify current features and pricing directly and take advantage of any free trial before committing.

Why this product is good

  • Offers AI-driven automation that can help save time on repetitive tasks
  • Designed with an intuitive interface aimed at reducing the learning curve
  • Can integrate into existing workflows to boost overall productivity
  • Typically provides responsive customer support and onboarding resources
  • May offer flexible pricing tiers to suit different team sizes

Recommended for

  • Small to medium-sized businesses looking to automate routine processes
  • Teams seeking to improve collaboration and productivity
  • Individuals or startups exploring AI tools on a budget
  • Users who value ease of use and quick setup over complex configurations

Owler videos

Owler Introduction

More videos:

  • Review - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

Grapple videos

Ask Grapple: DIY Data Platform

More videos:

  • Review - Watch this Before Buying a Grapple
  • Review - Don't Waste Your Money! Episode 1. Land Pride Grapple.
  • Review - Tractor Grapple Review

Category Popularity

0-100% (relative to Owler and Grapple)
Data Dashboard
94 94%
6% 6
Data Analytics
0 0%
100% 100
Business & Commerce
100 100%
0% 0
Business Intelligence
91 91%
9% 9

Questions & Answers

As answered by people managing Owler and Grapple.

Why should a person choose your product over its competitors?

Grapple's answer:

Grapple is built for small to medium-sized companies who haven't successfully implemented traditional BI software like Looker, Power BI, Tableau, or other solutions like DataRails and Domo. Traditional BI software requires a lot of technical knowledge to setup, maintain, and they often make it really difficult for less technical users to customize. This means your dashboards either 1) don't work, or 2) aren't flexible and easy to use enough to let operators adjust them as they need during the course of businesses.

Grapple is designed from the beginning for non-technical operators across marketing, sales, and finance.

How would you describe the primary audience of your product?

Grapple's answer:

Grapple is great for data savvy operators who love working with data. We're particularly helpful for companies with 25 to 500 employees who serve other businesses (B2B) and are focused on improving their CRM analytics and SaaS metrics. If you're using apps like Salesforce, Hubspot, Zendesk, Stripe, or Asana, Grapple is for you!

If you want to write data notebooks in python or SQL and want under-the-hood control of your data stack, Grapple is not for you. We recommend you try Omni or Hex.

What's the story behind your product?

Grapple's answer:

Jack, co-founder/CEO, had the idea for Grapple a couple years ago after spending almost a decade building in Tableau, Looker, Google Data Studio, Trevor.io, and the list goes on! Jack spent a lot of time collaborating with non-technical users in sales, marketing, bizops, finance on dashboards and after one particularly simple report that was still difficult to generate, he thought there must be a better way! Turns out, most data platforms require a ton of other tools and a ton of other people all of which are slow and expensiveโ€”delaying your time-to-insight. Jack had the idea to compress the data stack into a single tool, that maybe couldn't do everything, but would be the fastest, easiest way to pull the types of reports he pulled all the time over the last 10 years. Fast-forward to today, Andrew joined as co-founder/CTO and Grapple is now generally available and includes a suite of AI features to take Grapple's speed and ease of use even further. Let us know what you think!

What makes your product unique?

Grapple's answer:

Grapple is a fully vertically integrated data platform and does not require any additional tooling. Unlike competitors Looker and PowerBI, Grapple includes everything you need to get started. Frustrated by your slow data team? Get started with Grapple right away.

In nerd speak, Grapple seamlessly bundles the following tools, you won't even need to manage them: - An ETL and data warehouse for centralizing your data - Automatic data modeling so your data is queryable right away - Visualization and analytics UI

And on top of all that, Grapple provides modern functionality too: - Unlimited Viewers: share your dashboards with as many users as you want, just like a Google Docs - AI/Natural Language: customize your dashboard with natural language instead of SQL or spreadsheet formulas - Straightforward pricing: pay as you go with monthly per user pricing

Which are the primary technologies used for building your product?

Grapple's answer:

Grapple's application layer is written in React + Laravel and under the hood uses a mixture of PostgreSQL and No-SQL to deliver data warehousing and analytics capabilities.

User comments

Share your experience with using Owler and Grapple. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Owler seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Owler mentions (1)

  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: over 4 years ago

Grapple mentions (0)

We have not tracked any mentions of Grapple yet. Tracking of Grapple recommendations started around Jun 2025.

What are some alternatives?

When comparing Owler and Grapple, you can also consider the following products

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Looker - Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile