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Owler VS Contify

Compare Owler VS Contify and see what are their differences

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Owler logo Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.

Contify logo Contify

Your Competitive Edge
  • Owler Landing page
    Landing page //
    2023-10-18
  • Contify Landing page
    Landing page //
    2023-05-16

Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and key intelligence topics by enabling users to collect, curate, and share actionable intelligence across their organization.

It is recognized by top industry analysts, including Gartner, Forrester, Frost & Sullivan, and ranked among the top M&CI products. Our M&CI Platform and News APIs empower teams in Strategy, B2B Marketing, Sales, and Product functions.

Contify is designed to create a centralized repository that acts as a single-source-of-truth for the entire organization. It offers unique features such as custom taxonomy, configurable dashboards with templates, global and curated newsfeeds, intelligence newsletter reports, AI-based insights extraction, and more.

Owler features and specs

  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages of Owler

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.

Contify features and specs

  • Curated Newsfeed
    Curated, noise-free updates on your market and competitive landscape from online news, company websites, social, blogs, regulatory portals, and niche sources.
  • Global Newsfeed
    Discover new competitors, technologies, trends, and business signals outside the scope of your current market and competitive landscape.
  • Taxonomy Builder
    Build your own customized taxonomy of tags and filters to easily search for intelligence based on your competitors, customers, topics of interest, and more.
  • Intelligence Newsletter Reports
    Get intelligence newsletter reports and email alerts covering the most relevant updates about your competitors, customers, industries, and topics of interest.
  • Intuitive Dashboards
    Leverage our customizable dashboards to create a single-source-of-truth (SSOT) that visualizes trends in your market landscape to align teams with key stakeholders.
  • Website Change Tracker
    Track the website changes of your competitors or prospects to get early insights into their subtle tactical moves.

Analysis of Owler

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

Owler videos

+ Add

Owler Introduction

More videos:

  • Review - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

Contify videos

+ Add

Market and Competitive Intelligence Platform

Category Popularity

0-100% (relative to Owler and Contify)

Owler

Contify

Data Dashboard
100 100%
Data Dashboard
0% 0
Competitive Intelligence
0 0%
Competitive Intelligence
100% 100
Business & Commerce
100 100%
Business & Commerce
0% 0
Market Research
0 0%
Market Research
100% 100

User comments

Share your experience with using Owler and Contify. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Owler seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Owler mentions (1)

  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: almost 5 years ago

Contify mentions (0)

We have not tracked any mentions of Contify yet. Tracking of Contify recommendations started around Mar 2021.

What are some alternatives?

When comparing Owler and Contify, you can also consider the following products

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Klue - Klue is competitive intelligence for enterprise sales. We help sales, and the teams who enable them, leverage CI to win more deals.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Crayon - Crayon market and competitive intelligence tools provide insights and inspiration for marketing, sales, and product management.

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

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