Software Alternatives, Accelerators & Startups

Outbrain VS Canva

Compare Outbrain VS Canva and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Outbrain logo Outbrain

Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

Canva logo Canva

Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.
  • Outbrain Landing page
    Landing page //
    2023-10-20
  • Canva Landing page
    Landing page //
    2023-01-10

Canva is a web-based design platform allowing users to quickly and easily create stunning visuals. With various templates and tools, businesses can create professional designs for social media posts, presentations, flyers, and more. Canva also allows users to save templates and collaborate with other designers, making it great for teams working together on projects. Not only is Canva easy to use, but it is also affordable, making it an excellent option for businesses on a budget. Use Canva Teams to connect with your team members and work on a project from different locations, making tracking progress and managing deadlines easy. You can also upload and store files, assign tasks, and communicate with each other in one centralized place. With Canva Teams, you can quickly and easily create stunning visually pleasing visuals that effectively communicate the project's message.

Outbrain

Pricing URL
-
$ Details
-
Release Date
-

Canva

Website
canva.com
$ Details
freemium $12.99 / Monthly (Pro)
Release Date
2013 August
Startup details
Country
Australia
City
Sydney
Founder(s)
Mel Perkins, Cliff Obrecht, Cameron Adams
Employees
2,000 - 4,999

Outbrain features and specs

  • Global Reach
    Outbrain has partnerships with a variety of major publications worldwide, allowing you to reach a broad and diverse audience.
  • Targeting Options
    Outbrain offers advanced targeting features including geo-targeting, interest targeting, and behavioral targeting, which helps in reaching the right audience.
  • Engagement Metrics
    Provides detailed metrics and insights into how users are interacting with your content, allowing for data-driven decisions.
  • Ease of Use
    The platform is user-friendly and offers a streamlined process for setting up and managing campaigns.
  • Content Amplification
    Helps in amplifying your content and driving high-quality traffic to your website or blog.

Possible disadvantages of Outbrain

  • Cost
    Outbrain can be expensive compared to other content recommendation platforms, especially for small businesses.
  • Content Approval
    The content approval process can be stringent and time-consuming, potentially delaying campaigns.
  • Mixed Quality Traffic
    Not all the traffic driven by Outbrain may be of high quality, potentially resulting in lower conversion rates.
  • Ad Fatigue
    Frequent displays of the same content recommendations can lead to ad fatigue among users, thereby reducing effectiveness over time.
  • Limited Control
    While the targeting options are robust, there is still limited control over where exactly your content will appear, which could impact brand safety.

Canva features and specs

  • Document Creation
    Writing AI
  • Custom Prints
    Over 30 products to pick from
  • Presentations
    magic shortcuts, animations, recording
  • Websites
    Performance Tracking
  • Video Editor
    One-click video background remover, animations
  • Social Media Content Creation
    Resizing options, content planner
  • Whiteboards
    Flowcharts, planning, and brainstorming
  • HEIC to JPG Converter
    Convert HEIC to JPG to easily share images on any platform or device using Canva's HEIC to JPG converter
  • PDF to JPG Converter
    Convert PDF to JPG to easily share images on any platform or device using Canva's PDF to JPG Converter

Analysis of Outbrain

Overall verdict

  • Outbrain is generally considered good for businesses and marketers looking to increase content visibility and drive traffic. Its effectiveness, however, can depend on specific marketing goals, target audience, and content strategy. Some users appreciate its wide reach and engagement capabilities, while others may find the costs challenging without a clear ROI.

Why this product is good

  • Outbrain is a content discovery platform that helps publishers and marketers reach a larger audience by promoting their content across a network of high-quality sites. It is known for its advanced targeting options, which allow businesses to reach specific demographics, and its native advertising approach, which aims to better engage users compared to traditional ads.

Recommended for

  • Content Marketers
  • Digital Advertisers
  • Companies aiming to increase brand awareness
  • Publishers looking to monetize their websites

Outbrain videos

OUTBRAIN Amplify PUBLISHER Review | Underground Targeted Traffic Source

More videos:

  • Review - Should You Be Using Outbrain or Taboola? | Ep. #233
  • Review - Outbrain Adsense Reviews: for Publisher | Earn High Revenue with Outrain For Blogger & Websites

Canva videos

Canva Review

More videos:

  • Review - Canva Pro | 7 Reasons To Upgrade To Canva Pro

Category Popularity

0-100% (relative to Outbrain and Canva)
Advertising
100 100%
0% 0
Design Tools
0 0%
100% 100
Ad Networks
100 100%
0% 0
AI
0 0%
100% 100

User comments

Share your experience with using Outbrain and Canva. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Outbrain and Canva

Outbrain Reviews

The 5 Best Content Marketing Tools You Aren't Using
4. Outbrain. Are you already creating great content but struggling to distribute it to the right networks? Outbrain is for you. The easy-to-use platform can amplify your audience for virtually any piece of content, including blogs, articles, videos, and infographics. Your content appears alongside other articles as promoted content suggestions. While this is a โ€œpay-to-playโ€...

Canva Reviews

  1. Ai-doc-suite
    ยท Working at AI Doc Suite ยท
    Powerful design platform with great usability

    Canva is one of the most accessible design platforms available today. It significantly lowers the barrier to creating presentations, social graphics, marketing materials, and even short videos.

    The interface is intuitive, especially for non-designers. Templates are well organized, and collaboration features make it practical for teams.

    Strengths: - Very easy to use - Large template library - Strong collaboration tools - Fast cloud-based workflow

    Limitations: - Advanced layout control is sometimes restricted - Heavier projects can feel limited compared to professional desktop tools

    Overall, Canva succeeds at simplifying design for everyday creators while maintaining enough flexibility for professional use cases.

    ๐Ÿ Competitors: Google Docs, Notion, Smallpdf, Adobe Express
  2. AbigailLaurens
    Easy and Versatile Design Tool โ€” Great for Quick Projects

    Iโ€™ve been using Canva for everything from social media graphics to presentations and simple flyers, and itโ€™s one of the most accessible design tools Iโ€™ve encountered. The drag-and-drop interface makes it really easy to produce clean, visually appealing designs even if you donโ€™t have a background in graphic design. The huge template and asset library means I rarely start from scratch.

    It integrates well with cloud storage and collaborative editing, which makes working with team members or clients straightforward. For quick turnaround projects, Canva gets me from idea to finished design in minutes โ€” no steep learning curve.

    That said, some of the better assets and premium features (like certain templates, background removers, and export options) are locked behind Canva Pro, which adds ongoing cost. And while Canva is excellent for basic to intermediate design, it doesnโ€™t replace professional tools like Adobe Illustrator or InDesign when you need fine-tuned control or advanced features.

    Overall, Canva is a fantastic tool for fast, easy design work โ€” especially for non-designers

    ๐Ÿ‘ Pros:    Extremely user-friendly drag-and-drop design interface.
    ๐Ÿ‘Ž Cons:    Ome useful features and assets are locked behind the pro plan.
  3. Yansiliang
    ยท Working at Xspiral ยท
    Good

    good


From Static to Magic: Top 4 AI Image to Video Generators Tested (2026 Tech Review)
Everybody knows Canva. It is the undisputed king of democratized graphic design. But recently, Canva integrated some serious artificial intelligence firepower directly into its ecosystem.
Source: dicloak.com
7 Best Pinterest Pin Generators in 2026 (AI + Free Options)
VistaCreate (formerly Crello) is a Canva competitor that offers a solid library of Pinterest pin templates at a lower price point. Like Canva, itโ€™s a design tool rather than a true pin generator โ€” so it wonโ€™t automate your workflow โ€” but itโ€™s a budget-friendly option for creators who want more template variety without paying Canva Pro prices.
Source: techinkers.com
Best Database Diagram Tools โ€“ Free and Paid
Canva: Although primarily known for graphic design, Canva offers templates and easy-to-use features that can be adapted for creating simple ER diagrams, especially for presentations or non-technical stakeholders.
Source: blog.devart.com
12 Best Free PosterMyWall Alternatives and Competitors
Canva is a user-friendly tool that helps people create stunning, creative content without any hassle. Itโ€™s great for making social site images, posters, videos, websites, and much more. Whether youโ€™re a beginner or a pro, Canva can boost your design skills.
Source: mockey.ai
Top 10 Best Animoto Alternatives For Stunning Video Creation
The graphic deยญsign king offers more than images now. Canva provideยญs video editing capabilities also. Add moveยญment to social campaigns. A library of premade videยญo styles awaits within its interface. Making eยญye-catching videos is approachable for all skill leยญvels through Canva.
Source: sharetool.net

Social recommendations and mentions

Based on our record, Canva seems to be a lot more popular than Outbrain. While we know about 227 links to Canva, we've tracked only 3 mentions of Outbrain. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Outbrain mentions (3)

  • Newbie question on HTML
    Or it's related to the site's ad campaign. You see the first link is for outbrain.com which is an affiliate program. Those sites listed might be affiliates OR they are sites that Soulframe is refusing to give affiliate money to for links. Source: almost 4 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as advertising is uncharted waters for me. Source: over 4 years ago
  • Ask HN: Who is hiring? (September 2021)
    Outbrain | Israel, Half-Remote | Full-Time | Experienced Algorithm/ML Engineer | https://outbrain.com Our team is developing machine learning algorithmic solutions that improve outcomes for our advertisers. It is part of Outbrainโ€™s Recommendations Group - about 40 machine learners, data scientists and machine-learning engineers who are responsible for everything that Outbrain recommends in its feeds and widgets.... - Source: Hacker News / almost 5 years ago

Canva mentions (227)

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What are some alternatives?

When comparing Outbrain and Canva, you can also consider the following products

Taboola - Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

Adobe Photoshop - Adobe Photoshop is a webtop application for editing images and photos online.

Infolinks - Discover what Infolinks smart ads can do for you

PicMonkey - PicMonkey is a feature-rich online photo editor that works right in your browser; no downloads...

VigLink - VigLink identifies commercial products mentioned within content and links them to destinations determined in real-time, advertiser-bid auctions.

Piktochart - Piktochart for Business Storytelling