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Optimizely VS Usetiful

Compare Optimizely VS Usetiful and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Usetiful logo Usetiful

Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Usetiful Landing page
    Landing page //
    2022-03-20

Usetiful bridges the gap between users and digital systems. Guided tours and smart tips allow users to master any software system from day one.

Usetiful provides interactive product tours and smart tips into your application, improving user adoption and conversions instantly.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Usetiful features and specs

  • Product Tours
    interactive guided tours
  • Checklists
    user onboarding checklists
  • Hotspot beacons
    pulsating elements to draw user's attention without being intrusive
  • Microsurveys
    gather user feedback seamlessly
  • Smart Tips
    contextual guidance and validation
  • Assistant widget
    customer self help
  • Easy to Set-up and use
    less than 5 min setup
  • Employee onboarding
    employee tutorials and checklist
  • Knowledge Base portal
    public self-help portal
  • Native mobile guides
    support for native mobile
  • Feature tracking
    tracking of feature adoption by user segments or individual users
  • Integrations
    connect onboarding flows to wider company operations

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Usetiful videos

+ Add

Embedded Banners

More videos:

  • Demo - Create product tours without coding with Usetiful
  • Tutorial - User Onboarding Checklists by Usetiful
  • Demo - Usetiful - Visual Editor Demo
  • Demo - Usetiful Introduction Video

Category Popularity

0-100% (relative to Optimizely and Usetiful)

Optimizely

Usetiful

A/B Testing
100 100%
A/B Testing
0% 0
Digital Adoption
0 0%
Digital Adoption
100% 100
Analytics
100 100%
Analytics
0% 0
User Onboarding And Engagement
0 0%
User Onboarding And Engagement
100% 100

Questions and Answers

As answered by people managing Optimizely and Usetiful.

What makes your product unique?

Usetiful's answer:

  • Usetiful works with native mobile - serving clients on all of their platforms
  • Usetiful is affordable - offering a free-forever plan and scalable business offerings
  • Usetiful "just works" - supporting wide range of corner cases, including exotic Single Page Applications or iFrames
  • Usetiful is secure - not only ISO27001 certified, HIPAA and GDPR compliant. But also able to run on-premise for security-intense clients

Who are some of the biggest customers of your product?

Usetiful's answer:

-Audi -DHL -DPD -Konica Minolta -Foodora -e27 -Nanyang Technological University -iChef

User comments

Share your experience with using Optimizely and Usetiful. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Usetiful

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Usetiful Reviews

  1. Marek Albrecht
    · Portal Admin at LARP Slovakia ·
    Convenient and free

    It was easy to get started - I have registered the free plan and created the first tour in approximately 15 minutes. Since then I have been improving on the experience.

    Part of my application is a single-page app. It was quite techy to get this part running. Kudos for the customer support that walked me through!

    🏁 Competitors: WalkMe
    👍 Pros:    Free basic plan|Easy to use|Great customer support
    👎 Cons:    Single page app support
  2. Martin Novak
    · Front end manager at Netwits Company ·
    A nice simple tool for user onboarding

    I use Usetiful for various clients' projects that require product tours. Everyone was satisfied so far. Web editor allows me to quickly update the content and browser extension to preview the tours. Reports provide enough detail.

    🏁 Competitors: Appcues
    👍 Pros:    Easy to use|Easy user interface|Preview function|Good price
    👎 Cons:    Nothing, so far
15 best user onboarding software you need to try in 2023
Usetiful is one of the best-value onboarding tools we’ve found — it’s premium version is just $99/month for up to 20,000 users.
Source: www.marketermilk.com
8 Best Usetiful Alternatives and Competitors That Are More Professional
For non-technical people, Usetiful’s integration and setup can be extremely confusing. While it’s still possible for a person who doesn’t know how to code to integrate the tool into their website, figuring out how to do it will be difficult for sure. In order to get to the required information, the user needs to dig deep into help center articles and cherry-pick the...
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its customizable onboarding solutions make it a strong contender for organizations focused on data-driven decision-making. If you're looking for an easy-to-use platform with robust analytics capabilities, Usetiful is worth considering.
Source: helpjuice.com
Top alternatives to UserGuiding
If you are looking for high customizability and excellent customer service all while maintaining a reasonable pricing - Usetiful is the best alternative. At the same time, no onboarding software works exactly the same in every use case. Also make sure to consider the other two alternatives to make an educated decision.
Source: blog.usetiful.com
3 free tools for Product Managers to improve product adoption
Product Tours by Usetiful allow you to guide users within your product. You can for example point out interesting parts by well placed smart tips or guide new users with end-to-end walkthrough. Keeping users in direct conversation allows you to get more feedback.
Source: medium.com

What are some alternatives?

When comparing Optimizely and Usetiful, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

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